NEW CITY KIDS INC

EIN: 223529691 501(c)(3) Youth Development

GRAND RAPIDS, MI

Total Revenue
$5,763,746
Total Expenses
$7,438,040
Total Assets
$7,550,658
Net Assets
$5,022,593
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Financial Trends

Organization Details

Formation Year
1997
Legal Domicile
NJ
Principal Officer
ALEX GOLDSMITH
Phone
2016455306
Tax Period
2024-07-01 to 2025-06-30

NEW CITY KIDS INC, founded in 1997, is a community nonprofit in the Youth Development sector that reported $5.8M in total revenue in fiscal year 2024. Expenses of $7.4M exceeded revenue, resulting in a 29% operating deficit.

Mission

LOVING KIDS FOR CHANGE TO CREATE A COMMUNITY OF ACADEMIC, LEADERSHIP, MUSICAL AND SPIRITUAL DEVELOPMENT. AFTER SCHOOL CENTER AND SUMMER PROGRAMING FOR 1ST-8TH GRADE STUDENTS IN ADDITION TO A HOLISTIC PAID INTERNSHIP EXPERIENCE FOR HIGH SCHOOL STUDENTS.

Program Service Accomplishments

Program 1
Expenses: $1,070,413 Revenue: $290,928

THE AFTER SCHOOL CENTER AND SUMMER CAMP EXPANDS LEARNING OPPORTUNITIES FOR SCHOOLAGED CHILDREN FROM UNDER-RESOURCED COMMUNITIES BY PROVIDING TUTORING, MUSIC AND PERFORMING ARTS INSTRUCTION, AND...

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THE AFTER SCHOOL CENTER AND SUMMER CAMP EXPANDS LEARNING OPPORTUNITIES FOR SCHOOLAGED CHILDREN FROM UNDER-RESOURCED COMMUNITIES BY PROVIDING TUTORING, MUSIC AND PERFORMING ARTS INSTRUCTION, AND ENRICHMENT OPPORTUNITIES. THROUGH LONG-TERM, RELATIONAL, PURPOSE-DRIVEN PROGRAMS, STUDENTS ARE ENCOURAGED TO ACHIEVE ACADEMICALLY IN AN ENVIRONMENT THAT DEVELOPS THEIR CHARACTER, FOSTERS CREATIVITY, AND INVITES THEM TO GROW SPIRITUALLY AND HOLISTICALLY.

Program 2
Expenses: $1,869,055

THE TEEN LIFE INTERNSHIP EMPLOYS HIGH SCHOOL STUDENTS IN INTENSIVE YEARROUND JOBS IN NEW CITY KIDS' AFTER SCHOOL CENTERS. THIS GIVES YOUTH THE RESPONSIBILITY TO BE TRUSTED TEACHERS AND TUTORS FOR...

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THE TEEN LIFE INTERNSHIP EMPLOYS HIGH SCHOOL STUDENTS IN INTENSIVE YEARROUND JOBS IN NEW CITY KIDS' AFTER SCHOOL CENTERS. THIS GIVES YOUTH THE RESPONSIBILITY TO BE TRUSTED TEACHERS AND TUTORS FOR YOUNGER STUDENTS WHILE PROVIDING THEM WITH JOB TRAINING, MENTORSHIP, MENTAL HEALTH SUPPORT, ACADEMIC SUPPORT, MUSICAL AND ARTISTIC EDUCATION, AND COLLEGE AND CAREER READINESS ASSISTANCE. HIGH SCHOOL STUDENTS EARN MONEY, GAIN REAL WORK EXPERIENCE, CHANGE THE DIRECTION OF THEIR OWN LIVES, AND ULTIMATELY BECOME ROLE MODELS FOR THE CHILDREN THEY TEACH. YOUNG PEOPLE EMERGE FROM NEW CITY KIDS EQUIPPED TO PURSUE DREAMS OF HIGHER EDUCATION AND PREPARED FOR FUTURE EMPLOYMENT.

Program 3
Expenses: $144,398

SUMMER CAMP

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,944,495
Program Service Revenue $366,097
Investment Income $25,775
Other Revenue $1,427,379
TOTAL REVENUE $5,763,746

Expense Breakdown

Grants Paid $90,260
Salaries & Benefits $5,218,298
Fundraising Expenses $903,550
Program Expenses $5,315,276
Other Expenses $2,129,482
TOTAL EXPENSES $7,438,040

Year-over-Year Comparison

2024 2023 Change
Revenue $5,763,746 $6,063,271 0.0%
Expenses $7,438,040 $7,913,052 -0.1%
Net Income $-1,674,294 $-1,849,781 -0.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
7
Independent Members
7
Employees
388
Volunteers
325

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$207,027
Total Directors
9
$207,027
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
REV TREVOR RUBINGH FOUNDER 40.00
Officer Director
$200,985 $6,042 $207,027
ALEX GOLDSMITH ACTING PRES 40.00
Officer Director
$0 $0 $0
TIM SWAFFORD BOARD CHAIR 2.00
Officer Director
$0 $0 $0
RICHARD NARRAMORE VICE CHAIR 2.00
Officer Director
$0 $0 $0
JACQUELINE RICE SECRETARY 2.00
Officer Director
$0 $0 $0
JAIMEO BROWN TREASURER 2.00
Officer Director
$0 $0 $0
DAVID ALMROTH TRUSTEE 1.00
Director
$0 $0 $0
RON RIENSTRA TRUSTEE 1.00
Director
$0 $0 $0
MAX THORNE TRUSTEE 1.00
Director
$0 $0 $0
DAYMIRIS GELL EXECUTIVE DI 40.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $5,763,746 $7,438,040 $7,550,658 $-1,674,294
2024 $6,063,271 $7,913,052 $9,769,233 $-1,849,781
2023 $12,664,967 $7,707,404 $9,242,478 $4,957,563
2022 $7,517,144 $7,115,951 $4,346,896 $401,193
2021 $6,335,672 $4,828,936 $3,713,788 $1,506,736
2020 $4,955,477 $4,235,045 $3,085,421 $720,432
2019 $3,787,742 $3,802,087 $1,500,594 $-14,345
2019 $3,787,742 $3,802,087 $1,500,594 $-14,345
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