PHILADELPHIA CONVENTION & VISITORS BUREAU

CONVENTION SALES THE PHLCVB'S CONVENTION SALES PROGRAM IS CHARGED WITH HELPING TO DRIVE OVERNIGHT VISITATION BY BOOKING AND SERVICING MEETINGS, CONVENTIONS, TRADE SHOWS, AND SPORTING EVENTS INTO THE PCC, PARTNER HOTELS, AND VENUES AROUND THE CITY. THIS ACTIVITY IS CRITICAL TO THE SUCCESS OF PHILADELPHIA'S TOURISM INDUSTRY, AS MEETINGS AND CONVENTIONS ARE LONGER-TERM PIECES OF BUSINESS THAT PROVIDE A STRONG FOUNDATION FOR PHILADELPHIA'S ECONOMY AND PROVIDE SECURITY FOR PHILADELPHIA'S HOSPITALITY-RELATED JOBS. THE CONVENTION SALES FUNCTION ALSO INCLUDES THREE KEY VERTICALS - PHL DIVERSITY, PHL LIFE SCIENCES, AND PHL SPORTS. IN FISCAL 2025, PHILADELPHIA'S HOSPITALITY INDUSTRY CONTINUED TO SEE YEAR- OVER-YEAR IMPROVEMENTS IN PERFORMANCE METRICS ACROSS MANY CATEGORIES. -THE PHLCVB SECURED 297 EVENTS FOR FUTURE YEARS, INCLUDING 17 CITY-WIDE EVENTS, PROJECTED TO BRING AN ESTIMATED 567,562 ATTENDEES TO PHILADELPHIA, GENERATING AN ESTIMATED 586,851 TOTAL ROOM NIGHTS. PHL LIFE SCIENCES: PHL LIFE SCIENCES IS THE FIRST AND ONLY DIVISION OF A CVB IN THE COUNTRY FOCUSED ON LIFE SCIENCES MEETINGS. THE DIVISION WORKS TO PROVIDE ACCESS TO PHILADELPHIA'S SUBSTANTIAL HEALTHCARE AND HIGHER EDUCATION COMMUNITY OF ACADEMICS, MEDICAL AND NURSING LEADERS, HEALTHCARE EXPERTS, BIOTECHNOLOGY, PHARMACEUTICAL, AND RELATED VENTURE CAPITAL CONTACTS. DIVISION HIGHLIGHTS INCLUDE: -IN FISCAL 2025, PHL LIFE SCIENCES HOSTED 59 EVENTS, WELCOMING 82,606 ATTENDEES, AND 146,603 ROOM NIGHTS. THE DIVISION BOOKED 73 CONVENTIONS FOR FUTURE YEARS WITH AN ESTIMATED 72,667 ATTENDEES AND 116,799 ROOM NIGHTS. -THE 2025 AMERICAN SOCIETY OF ANESTHESIOLOGISTS ANNUAL MEETING WELCOMED MORE THAN 12,000 MEDICAL PROFESSIONALS AND RESEARCHERS TO THE PCC. THE EVENT INCLUDED EDUCATIONAL SESSIONS AND WORKSHOPS THAT PROVIDED THE OPPORTUNITY FOR PROFESSIONALS TO SHARE KNOWLEDGE AND NEW DIRECTIONS IN RESEARCH AND PRACTICE. -CPHI NORTH AMERICA, THE NATION'S PREMIER PHARMACEUTICAL CONVENTION, HOSTED AT THE PCC OVER THE COURSE OF THREE DAYS, CREATING CONNECTIONS AND PARTNERSHIPS ACROSS THE GLOBAL PHARMA COMMUNITY. PHL SPORTS: FOR MORE THAN 30 YEARS, PHL SPORTS HAS BROUGHT MAJOR SPORTING EVENTS AND CONVENTIONS TO PHILADELPHIA. PHL SPORTS ENGAGES A WIDE RANGE OF COMMUNITY PARTNERS TO PROMOTE AND POSITION PHILADELPHIA AS A TOP DESTINATION FOR MARQUEE SPORTING EVENTS. DIVISION HIGHLIGHTS INCLUDE: -IN FISCAL 2025, PHL SPORTS BOOKED 24 SPORTING EVENTS FOR FUTURE YEARS WITH AN ESTIMATED 279,360 ATTENDEES AND 116,130 ROOM NIGHTS. -IN FISCAL 2025, LINCOLN FINANCIAL FIELD HOSTED THE NCAA MEN'S LACROSSE CHAMPIONSHIPS, WELCOMING MORE THAN 80,000 FANS OVER MEMORIAL DAY WEEKEND. PHL DIVERSITY: THE PHLCVB WAS ONE OF THE FIRST CVBS IN THE U.S. TO ESTABLISH A DIVISION HIGHLIGHTING THE DESTINATION AS A DIVERSE, EQUITABLE, AND INCLUSIVE LOCATION FOR MEETINGS, EVENTS, CONVENTIONS, AND VISITORS. FOR MORE THAN 30 YEARS, PHL DIVERSITY HAS BEEN CONNECTING MEETING PLANNERS TO LOCAL DIVERSE BUSINESSES, SUPPLIERS AND COMMUNITY LEADERS WITH SHARED VALUES AND GOALS WHO CAN HELP FACILITATE COMMUNITY ENGAGEMENT PROGRAMS OR SERVE AS SPEAKERS AND EXPERTS. DIVISION HIGHLIGHTS INCLUDE: -IN FISCAL 2025, PHL DIVERSITY HOSTED 19 EVENTS WITH 30,918 ATTENDEES AND 32,847 ROOM NIGHTS. THE DIVISION BOOKED 18 CONVENTIONS FOR FUTURE YEARS WITH AN ESTIMATED 12,596 ATTENDEES AND 19,980 ROOM NIGHTS. -IN OCTOBER 2024, THE ANITAB.ORG GRACE HOPPER CELEBRATION BROUGHT TOGETHER 11,000 WOMEN AND NON-BINARY TECHNOLOGISTS FOR THE WORLD'S LARGEST CONFERENCE DEDICATED TO ADVANCING DIVERSITY IN TECH THROUGH PROFESSIONAL DEVELOPMENT, NETWORKING, AND CAREER OPPORTUNITIES. -DELTA SIGMA THETA SORORITY 2024 HELD THEIR EASTERN REGIONAL CONFERENCE IN PHILADELPHIA WHICH BROUGHT TOGETHER MORE THAN 10,000 MEMBERS OF THE HISTORIC, SERVICE-DRIVEN SISTERHOOD TO THE PCC FOR A WEEKEND OF EMPOWERMENT, NETWORKING, AND COMMUNITY IMPACT.

MARKETING & COMMUNICATIONS THE MARKETING AND COMMUNICATIONS TEAM CRAFTS CONTENT AND CAMPAIGNS THAT PROMOTE PHILADELPHIA, THE PHLCVB, AND THE PCC THROUGH A VARIETY OF PROGRAMS TARGETING MEETING AND EVENT PLANNERS, INFLUENCERS, CONVENTION ATTENDEES, MEDIA, DOMESTIC GROUP TOUR OPERATORS, INTERNATIONAL LEISURE TRAVELERS, AND TRAVEL TRADE PROFESSIONALS. THESE ACTIVITIES ALL HELP TO SUPPORT THE EFFORTS OF THE CONVENTION SALES AND GLOBAL TOURISM PROGRAMS IN DRIVING OVERNIGHT VISITATION TO PHILADELPHIA THROUGH CREATIVE MESSAGING AND STORYTELLING. KEY HIGHLIGHTS INCLUDE: PHLCVB MARKETING & COMMUNICATIONS CAMPAIGNS: -THE PHLCVB'S SOCIAL MEDIA CHANNELS INCREASED FANS AND FOLLOWERS BY 76,586. TOTAL FOLLOWERS ACROSS ALL OWNED ACCOUNTS TOTALED 526,226 OVER 15 ACCOUNTS IN 4 COUNTRIES. -IN FISCAL 2025, THE PHLCVB WEBSITE HAD 227,113 UNIQUE VISITORS AND 574,928 TOTAL PAGE VIEWS.