MARKETING SCIENCE INSTITUTE

EIN: 231605455 501(c)(3)

CAMBRIDGE, MA

Total Revenue
$827,620
Total Expenses
$926,147
Total Assets
N/A
Net Assets
N/A
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1961
Legal Domicile
MA
Principal Officer
BRIAN COOPER
Phone
6174912060
Tax Period
2020-07-01 to 2020-12-31

MARKETING SCIENCE INSTITUTE, founded in 1961, is a small nonprofit that reported $828K in total revenue in fiscal year 2020. Revenue fell 59% from the prior year — a significant decline worth monitoring. Expenses of $926K exceeded revenue, resulting in a 12% operating deficit.

Mission

RESEARCH AND DISSEMINATION OF RESEARCH FINDINGS IN THE SCIENCE OF MARKETING

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2020)

Revenue Breakdown

Contributions & Grants $602,500
Program Service Revenue $769
Investment Income $222,256
Other Revenue $2,095
TOTAL REVENUE $827,620

Expense Breakdown

Grants Paid $20,740
Salaries & Benefits $567,682
Fundraising Expenses $176,408
Program Expenses $383,399
Other Expenses $337,725
TOTAL EXPENSES $926,147

Year-over-Year Comparison

2020 2019 Change
Revenue $827,620 $1,999,090 -0.6%
Expenses $926,147 $3,494,641 -0.7%
Net Income $-98,527 $-1,495,551 -0.9%
Key Indicators
✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
11
Independent Members
10
Employees
11
Volunteers
N/A

Governance Policies

✓ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
1
$257,952
Total Directors
9
$0
Key Employees
1
$196,226
Highest Compensated
2
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BARBARA KAHN EXECUTIVE DIRECTOR 20.00
Director
$0 $0 $0
SEAN BRUICH BOARD MEMBER 1.00
Director
$0 $0 $0
LINDA VYTLACIL BOARD MEMBER/INTERIM PRESI 1.00
Director
$0 $0 $0
CARL F MELA BOARD MEMBER 1.00
Director
$0 $0 $0
BRIAN COOPER BOARD MEMBER 1.00
Director
$0 $0 $0
KEVIN LANE KELLER BOARD MEMBER 1.00
Director
$0 $0 $0
MARTYN CROOK BOARD MEMBER 1.00
Director
$0 $0 $0
PAMELA FORBUS BOARD MEMBER 1.00
Director
$0 $0 $0
SHANNON NUTTER-WIERSBITZKY BOARD MEMBER 1.00
Director
$0 $0 $0
BRIAN KOSTANTIN VICE PRESIDENT/INTERIM CFO 40.00
Officer
$257,952 $0 $257,952
KATE GREY MANAGING DIRECTOR 40.00
Key Emp
$177,348 $18,878 $196,226
EARL TAYLOR CHIEF KNOWLEDGE OFFICER 40.00
Highest
$136,249 $1,212 $137,461
SHERRY PINCUS SENIOR DIRECTOR, MSI RESEARCH PROGRAM 40.00
Highest
$121,582 $18,878 $140,460
CHERYL TOTO FORMER CEO 40.00
$189,820 $0 $189,820
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2020 $1,999,090 $3,494,641 $3,847,782 $-1,495,551
2020 $827,620 $926,147 No data $-98,527
2019 $2,677,060 $2,925,872 $5,240,815 $-248,812
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