PENNSYLVANIA DUTCH TOURIST BUREAU

EIN: 231610907

LANCASTER, PA

Total Revenue
$6,342,537
Total Expenses
$6,821,840
Total Assets
$6,970,564
Net Assets
$6,219,798
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1972
Legal Domicile
PA
Principal Officer
JEFFREY VASSER
Phone
7172998901
Tax Period
2025-01-01 to 2025-12-31

PENNSYLVANIA DUTCH TOURIST BUREAU, founded in 1972, is a community nonprofit that reported $6.3M in total revenue in fiscal year 2025.

Mission

TO INSPIRE PEOPLE TO VISIT AND DISCOVER LANCASTER.

Program Service Accomplishments

Program 1

PROMOTE TRAVEL TO LANCASTER COUNTY PENNSYLVANIA. SERVE THE APPROXIMATELY 530 BUREAU PARTNERS AND 10.2 MILLION VISITORS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $6,107,865
Investment Income $207,267
Other Revenue $27,405
TOTAL REVENUE $6,342,537

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,669,002
Fundraising Expenses $0
Other Expenses $5,152,838
TOTAL EXPENSES $6,821,840

Year-over-Year Comparison

2025 2024 Change
Revenue $6,342,537 $6,186,231 +0.0%
Expenses $6,821,840 $6,111,919 +0.1%
Net Income $-479,303 $74,312 -7.4%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
11
Independent Members
11
Employees
24
Volunteers
11

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$291,837
Total Directors
13
$291,837
Key Employees
0
$0
Highest Compensated
2
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JONAS NISSLEY CHAIR 5.00
Officer Director
$0 $0 $0
SARA MURPHY VICE CHAIR 2.00
Officer Director
$0 $0 $0
ASHLEY FLECK TREASURER/SECRETARY 2.00
Officer Director
$0 $0 $0
HOPE GRABY PAST CHAIR 1.00
Director
$0 $0 $0
CHEILA HUETTNER DIRECTOR 1.00
Director
$0 $0 $0
DEVON BURNLEY DIRECTOR 1.00
Director
$0 $0 $0
JIM LAUNER DIRECTOR 1.00
Director
$0 $0 $0
STEPHEN SIKKING DIRECTOR 1.00
Director
$0 $0 $0
KEVIN MOLLOY DIRECTOR 1.00
Director
$0 $0 $0
KIM LEVENSON DIRECTOR 1.00
Director
$0 $0 $0
BRANDON MARTIN DIRECTOR 1.00
Director
$0 $0 $0
SARAH LONG INTERIM PRESIDENT (UNTIL APRIL 2025) 40.00
Officer Director
$115,916 $22,237 $138,153
JEFFREY VASSER PRESIDENT AND CEO (STARTING APRIL 2025) 40.00
Officer Director
$140,402 $13,282 $153,684
JOEL CLIFF DIRECTOR OF COMM. AND ADVO 40.00
Highest
$108,179 $26,004 $134,183
JUDITH GERHART DIRECTOR OF FINANCE AND ADMINISTRATION 40.00
Highest
$103,084 $15,865 $118,949
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $6,342,537 $6,821,840 $6,970,564 $-479,303
2024 $6,186,231 $6,111,919 $7,335,796 $74,312
2023 $5,942,495 $6,309,218 $7,278,189 $-366,723
2022 $6,276,187 $5,552,723 $7,611,852 $723,464
2021 $5,794,431 $3,139,190 $6,788,832 $2,655,241
2020 $3,157,711 $3,129,850 $3,802,389 $27,861
2019 $4,347,539 $4,046,884 $4,312,208 $300,655
2018 $4,350,010 $3,856,533 $4,241,468 $493,477
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