LEHIGH VALLEY CONVENTION AND VISIT… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

ALEX MICHAELS

Phone

6108829200

Tax Period

2024-07-01 to 2025-06-30

LEHIGH VALLEY CONVENTION AND VISITORS BUREAU INC DBA DISCOVER LEHIGH VALLEY, founded in 1984, is a community nonprofit that reported $4.8M in total revenue in fiscal year 2024.

Mission

DISCOVER LEHIGH VALLEY BUILDS THE REGION'S ECONOMY AND IMAGE THROUGH DESTINATION MARKETING THAT INCREASES THE NUMBER OF LEISURE AND BUSINESS VISITORS, THE NUMBER OF NIGHTS THEY STAY, AND THE NUMBER OF THINGS THEY DO IN THE TWO-COUNTY AREA OF LEHIGH AND NORTHAMPTON COUNTIES. THESE MARKETING EFFORTS ALSO ENHANCE THE QUALITY OF LIFE AND SENSE OF HOMETOWN PRIDE FOR LEHIGH VALLEY, PA RESIDENTS.

Program Service Accomplishments

Program 1

Revenue: $18,730

FY 24/25 REFLECTS A PROACTIVE MARKETING REINVESTMENT YEAR FOR DISCOVER LEHIGH VALLEY. WE INCREASED PROMOTIONAL SPENDING BY ROUGHLY $280,000 (+15%), STRATEGICALLY INVESTING IN DIGITAL ADVERTISING, WEB DEVELOPMENT, AND MARKET RESEARCH TOOLS TO BETTER POSITION OUR REGION FOR GROWTH AND IMPACT. DLV'S FUNCTIONAL EXPENSE ALLOCATION REMAINS MISSION-FOCUSED, WITH 87% OF TOTAL SPENDING SUPPORTING PROGRAMS SUCH AS MARKETING, MEETINGS, AND SPORTS, WHICH ARE WELL ABOVE NONPROFIT BEST-PRACTICE THRESHOLDS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $4,761,204

Program Service Revenue $17,730

Investment Income $22,246

Other Revenue $1,000

TOTAL REVENUE $4,802,180

Expense Breakdown

Grants Paid $0

Salaries & Benefits $984,866

Fundraising Expenses $0

Other Expenses $4,182,055

TOTAL EXPENSES $5,166,921

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,802,180	$4,841,034	0.0%
Expenses	$5,166,921	$4,872,516	+0.1%
Net Income	$-364,741	$-31,482	+10.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$431,894

Total Directors

$269,717

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ALEX MICHAELS	PRESIDENT	45.00	Officer Director	$230,900	$38,817	$269,717
JODIE STETZ	CHAIR	1.00	Officer Director	$0	$0	$0
DAVID FULTON	VICE CHAIR	1.00	Officer Director	$0	$0	$0
DEBORAH RICE	TREASURER	1.00	Officer Director	$0	$0	$0
GUNNAR FOX	SECRETARY (THROUGH 1/25)	1.00	Officer Director	$0	$0	$0
DARREN BETTERS	IMMEDIATE PAST CHAIR	1.00	Officer Director	$0	$0	$0
DON CUNNINGHAM	DIRECTOR	1.00	Director	$0	$0	$0
CHARLENE DONCHEZ-MOWERS	DIRECTOR	1.00	Director	$0	$0	$0
FRANK FACCHIANO	DIRECTOR	1.00	Director	$0	$0	$0
KASSIE HILGERT	DIRECTOR	1.00	Director	$0	$0	$0
FRANK KANE	DIRECTOR	1.00	Director	$0	$0	$0
KEITH KOEPKE	DIRECTOR	1.00	Director	$0	$0	$0
ERIN LUDWIG	DIRECTOR	1.00	Director	$0	$0	$0
DENISE MAIATICO	DIRECTOR (THROUGH 2/25)	1.00	Director	$0	$0	$0
JILL MEYERS	DIRECTOR	1.00	Director	$0	$0	$0
CLAIRE SADLER	DIRECTOR	1.00	Director	$0	$0	$0
DAVID SCHWEIGER	DIRECTOR (THROUGH 1/25)	1.00	Director	$0	$0	$0
MIKE SLIVKA	DIRECTOR (THROUGH 1/25)	1.00	Director	$0	$0	$0
TINA SMITH	DIRECTOR	1.00	Director	$0	$0	$0
ANDREA C WEISMILLER	DIRECTOR	1.00	Director	$0	$0	$0
GENESIS ORTEGA	DIRECTOR	1.00	Director	$0	$0	$0
BREE NIDDS	COO	40.00	Officer	$144,700	$17,477	$162,177

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,802,180	$5,166,921	$4,637,481	$-364,741
2024	$4,841,034	$4,872,516	$5,124,275	$-31,482
2023	$4,777,800	$4,878,047	$5,224,245	$-100,247
2022	$4,870,520	$4,027,768	$4,337,434	$842,752
2021	$4,081,826	$2,911,391	$3,809,065	$1,170,435
2020	$3,746,954	$3,542,659	$2,208,758	$204,295
2019	$4,428,484	$4,474,680	$2,078,508	$-46,196

LEHIGH VALLEY CONVENTION AND VISITORS BUREAU INC DBA DISCOVER LEHIGH VALLEY