GREATER PHILADELPHIA TOURISM MARKETING CORPORATION (EIN 232847538) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1996

Legal Domicile

Principal Officer

ANGELA VAL

Phone

2155990783

Tax Period

2023-10-01 to 2024-09-30

GREATER PHILADELPHIA TOURISM MARKETING CORPORATION, founded in 1996, is a mid-sized nonprofit in the Community Improvement sector that reported $19.5M in total revenue in fiscal year 2023. Expenses of $18.5M left a modest 5% surplus.

Mission

VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $18,746,682

Program Service Revenue $290,293

Investment Income $443,924

Other Revenue $12

TOTAL REVENUE $19,480,911

Expense Breakdown

Grants Paid $0

Salaries & Benefits $5,573,473

Fundraising Expenses $451,909

Program Expenses $15,785,428

Other Expenses $12,901,613

TOTAL EXPENSES $18,475,086

Year-over-Year Comparison

	2023	2022	Change
Revenue	$19,480,911	$19,412,592	+0.0%
Expenses	$18,475,086	$16,183,653	+0.1%
Net Income	$1,005,825	$3,228,939	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$883,034

Total Directors

$401,099

Key Employees

$316,126

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ANGELA VAL	PRESIDENT & CEO	55.00	Officer Director	$386,178	$14,921	$401,099
MANUEL N STAMATAKIS	CHAIRMAN	2.00	Officer Director	$0	$0	$0
ROBERT W BOGLE	VICE CHAIR	1.00	Officer Director	$0	$0	$0
RHONDA R COHEN ESQUIRE	VICE CHAIR	1.00	Officer Director	$0	$0	$0
JAMES ADAMSON	BOARD MEMBER	1.00	Director	$0	$0	$0
REGINALD ARCHAMBAULT	BOARD MEMBER	1.00	Director	$0	$0	$0
DARWIN BEAUVAIS	BOARD MEMBER	1.00	Director	$0	$0	$0
ANTHONY CONTI	BOARD MEMBER	1.00	Director	$0	$0	$0
JAMES D SCHULTZ	BOARD MEMBER	1.00	Director	$0	$0	$0
WENDY HAMILTON	BOARD MEMBER	1.00	Director	$0	$0	$0
SHEILA HESS	BOARD MEMBER (THRU JAN 24)	1.00	Director	$0	$0	$0
HONORABLE JAMES F KENNEY	BOARD MEMBER (THRU JAN 24)	1.00	Director	$0	$0	$0
OBRA KERNODLE	BOARD MEMBER (THRU JAN 24)	1.00	Director	$0	$0	$0
KEVIN MURNANE	BOARD MEMBER	1.00	Director	$0	$0	$0
TONY SORRENTINO	BOARD MEMBER	1.00	Director	$0	$0	$0
JACKLIN RHOADS	BOARD MEMBER	1.00	Director	$0	$0	$0
LESLIE RICHARDS	BOARD MEMBER	1.00	Director	$0	$0	$0
MATT DICKMAN	BOARD MEMBER	1.00	Director	$0	$0	$0
JAZELLE JONES	BOARD MEMBER	1.00	Director	$0	$0	$0
CAROL WATSON	BOARD MEMBER	1.00	Director	$0	$0	$0
TRINO BOIX	CHIEF OPERATING OFFICER	50.00	Officer	$221,988	$10,130	$232,118
CINDY RAY	TREASURER & CFO	50.00	Officer	$218,204	$31,613	$249,817
NEIL FRAUENGLASS	CHIEF MARKETING OFFICER	50.00	Key Emp	$275,819	$40,307	$316,126
RACHEL FERGUSON	CHIEF INNOVATION & GLOBAL	50.00	Highest	$148,909	$3,606	$152,515
ALETHIA CALBECK	CHIEF COMMUNICATIONS OFFICER	50.00	Highest	$223,854	$9,501	$233,355
JESSICA CALTER	SVP ADV AND EXTERNAL AFFAIRS	50.00	Highest	$148,042	$16,763	$164,805
KEITH MCMENAMIN	VP OF INFORMATION TECHNOLO	50.00	Highest	$176,593	$6,564	$183,157
CATHY MCVEY-PALMER	SVP STRATEGIC INTEGRATION	50.00	Highest	$160,548	$19,464	$180,012

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2024	$19,480,911	$18,475,086	$17,251,903	$1,005,825
2023	$19,412,592	$16,183,653	$15,187,316	$3,228,939
2022	$13,494,636	$12,566,060	$13,354,833	$928,576
2021	$8,019,397	$8,849,705	$11,403,385	$-830,308
2020	$9,681,050	$11,600,153	$8,485,398	$-1,919,103
2019	$15,869,947	$15,932,006	$11,058,743	$-62,059
2018	$14,947,794	$16,092,927	$11,350,894	$-1,145,133

GREATER PHILADELPHIA TOURISM MARKETING CORPORATION