Philadelphia Visitor Center Corporation

EIN: 232952488 501(c)(3) Community Improvement

Philadelphia, PA

Total Revenue
$14,796,096
Total Expenses
$13,076,885
Total Assets
$15,707,541
Net Assets
$6,924,742
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1998
Legal Domicile
PA
Principal Officer
BETH COIMBRA
Phone
2159256101
Tax Period
2024-07-01 to 2025-06-30

Philadelphia Visitor Center Corporation, founded in 1998, is a mid-sized nonprofit in the Community Improvement sector that reported $14.8M in total revenue in fiscal year 2024. Revenue surged 91% from the prior year, signaling strong growth momentum. Expenses of $13.1M left a modest 12% surplus.

Mission

THE MISSION OF THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) IS TO ENHANCE THE EXPERIENCE OF VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER. PVCC WILL INSPIRE VISITORS TO CREATE LASTING MEMORIES THROUGH EXPLORING THE CITY AND REGION, AND TO SHARE THEIR EXPERIENCES WITH OTHERS. WE ENVISION PVCC AS A NATIONALLY RECOGNIZED LEADER IN VISITOR SERVICE EXCELLENCE AND INNOVATION.

Program Service Accomplishments

Program 1
Expenses: $11,401,376 Revenue: $2,727,517

IN FISCAL YEAR 2025, THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) LAUNCHED THE PHAMBASSADOR PROGRAM, WITH AN AMBITIOUS GOAL OF RECRUITING 10,000 PHAMBASSADORS BY THE END OF 2026 - TO DATE OVER...

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IN FISCAL YEAR 2025, THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) LAUNCHED THE PHAMBASSADOR PROGRAM, WITH AN AMBITIOUS GOAL OF RECRUITING 10,000 PHAMBASSADORS BY THE END OF 2026 - TO DATE OVER 6,000 PASSIONATE PHAMBASSADORS HAVE JOINED THE MOVEMENT. PVCC HAS ALSO TAKEN ON LEADERSHIP OF PHL250 WHICH IS NOW A PROGRAM WITHIN OUR ORGANIZATION. THE PROGRAM IS TASKED WITH UPLIFTING AND CELEBRATING PHILADELPHIA NEIGHBORHOODS, CULTURES, AND SMALL BUSINESSES THROUGH A COORDINATED SERIES OF ECONOMIC AND CULTURAL INVESTMENTS. PARTNERING WITH VISIT PHILLY AND MORE THAN 32 PHILADELPHIA ARTS ORGANIZATIONS, PVCC OPENED A TKTS COUNTER IN THE PHILADELPHIA VISITOR CENTER OFFERING DISCOUNTED, SAME-DAY/NEXT-DAY TICKETS FOR LIVE PERFORMANCES. PVCC CONTINUES TO STEWARD AND LEAD THE HISTORIC DISTRICT PARTNERS, COLLABORATING ON MAJOR DISTRICT WIDE EVENTS SUCH AS "UNITED FOR INDEPENDENCE"HALLOWEEN IN THE HISTORIC DISTRICT". THIS YEAR, PVCC ALSO HOSTED THE ORGANIZATION'S SECOND ANNUAL PHILLY OPENER EVENT, THE EVENT SURPASSED OUR FUNDRAISING GOALS. LASTLY, PVCC IS PROUD TO BE LEADING THE EFFORT TO PRESERVE AND RELAUNCH TWO OF PHILADELPHIA'S MOST CHERISHED HOLIDAY TRADITIONS - THE WANAMAKER LIGHT SHOW AND DICKENS CHRISTMAS VILLAGE - FOR THE 2025 HOLIDAY SEASON

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $11,130,181
Program Service Revenue $3,128,442
Investment Income $171,153
Other Revenue $366,320
TOTAL REVENUE $14,796,096

Expense Breakdown

Grants Paid $1,075,000
Salaries & Benefits $4,401,698
Fundraising Expenses $0
Program Expenses $11,401,376
Other Expenses $7,600,187
TOTAL EXPENSES $13,076,885

Year-over-Year Comparison

2024 2023 Change
Revenue $14,796,096 $7,728,339 +0.9%
Expenses $13,076,885 $7,522,281 +0.7%
Net Income $1,719,211 $206,058 +7.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
19
Independent Members
19
Employees
93
Volunteers
50

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$568,973
Total Directors
22
$0
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KATHRYN OTT LOVELL PRESIDENT & CEO 60.0
Officer
$357,100 $28,581 $385,681
CHRISTINE KEATES VP & GM 50.0
Highest
$166,906 $21,850 $188,756
BETH COIMBRA CHIEF FINANCIAL OFFICER 55.0
Officer
$152,916 $30,376 $183,292
DEBORAH O'BRIEN CHAIR 5.0
Officer Director
$0 $0 $0
TIFFANY NEWMUIS VICE CHAIR 3.0
Officer Director
$0 $0 $0
SHAWN ANDRE MURRAY SECRETARY 2.0
Officer Director
$0 $0 $0
W BRADLEY BATURKA TREASURER (TERM. 6/2025) 2.0
Officer Director
$0 $0 $0
THOMAS A CARAMONICO DIRECTOR 2.0
Director
$0 $0 $0
JONATHAN J CUTLER DIRECTOR 2.0
Director
$0 $0 $0
PAUL DECKER DIRECTOR 2.0
Director
$0 $0 $0
JOHN H ESTEY DIRECTOR (TERM. 03/2025) 2.0
Director
$0 $0 $0
JOHN FRICKE DIRECTOR 2.0
Director
$0 $0 $0
LAURI KAVULICH ESQUIRE DIRECTOR 2.0
Director
$0 $0 $0
AMY SHEARER DIRECTOR (TERM. 03/2025) 2.0
Director
$0 $0 $0
ANGELA VAL DIRECTOR 2.0
Director
$0 $0 $0
ROB GHORMOZ DIRECTOR 2.0
Director
$0 $0 $0
JAMES B BROMS DIRECTOR 2.0
Director
$0 $0 $0
GREGG CAREN DIRECTOR 2.0
Director
$0 $0 $0
KORTNEY CRUZ DIRECTOR 2.0
Director
$0 $0 $0
AILEEN DAGROSA DIRECTOR 2.0
Director
$0 $0 $0
DAVID GOULD DIRECTOR 2.0
Director
$0 $0 $0
TODD GLICKMAN DIRECTOR 2.0
Director
$0 $0 $0
JAZELLE JONES DIRECTOR 2.0
Director
$0 $0 $0
MICHAEL HARRIS DIRECTOR 2.0
Director
$0 $0 $0
RACHEL MOST TREASURER (EFF. 6/2025) 2.0
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $14,796,096 $13,076,885 $15,707,541 $1,719,211
2024 $7,728,339 $7,522,281 $11,172,063 $206,058
2023 $7,331,890 $7,336,597 $8,561,814 $-4,707
2022 $7,568,170 $5,618,625 $7,660,897 $1,949,545
2021 $3,512,191 $3,927,501 $7,605,524 $-415,310
2020 $4,565,273 $5,158,918 $7,116,859 $-593,645
2019 $8,101,776 $8,999,946 $8,797,641 $-898,170
2018 $8,552,672 $13,738,219 $9,920,189 $-5,185,547
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