PENNSYLVANIA TOURISM SIGNING TRUST

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

TED LEONARD

Phone

8772721332

Tax Period

2024-09-01 to 2025-08-31

PENNSYLVANIA TOURISM SIGNING TRUST, founded in 1984, is a community nonprofit that reported $3.0M in total revenue in fiscal year 2024. Revenue grew 16% year-over-year, indicating healthy expansion. Expenses of $3.4M exceeded revenue, resulting in a 15% operating deficit.

Mission

LOGO SIGNING PROGRAM FOR THE BENEFIT OF THE PENNSYLVANIA DEPARTMENT OF TRANSPORTATION AND THE TRAVELING PUBLIC IN PENNSYLVANIA.

Program Service Accomplishments

Program 1

Expenses: $3,270,820 Revenue: $2,469,364

SIGN PROGRAM. COLLECT PAYMENTS TO PAY COSTS TO MARKET, DESIGN, AND CONSTRUCT HIGHWAY SIGNS TO BENEFIT PENNSYLVANIA MOTORISTS. FINAL TITLE TO SIGNS RESTS WITH BENEFICIARY, PENNDOT.

Program 2

BUILD ATTRACTION SIGNS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $2,405,649

Investment Income $504,424

Other Revenue $58,000

TOTAL REVENUE $2,968,073

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $3,270,820

Other Expenses $3,416,006

TOTAL EXPENSES $3,416,006

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,968,073	$2,557,969	+0.2%
Expenses	$3,416,006	$1,928,158	+0.8%
Net Income	$-447,933	$629,811	-1.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRANDON LEDERER	MEMBER	7.00	Director	$0	$0	$0
DAVID MULL	MEMBER	7.00	Director	$0	$0	$0
MARK MORATH	MEMBER	7.00	Director	$0	$0	$0
WENDY BRUMBAUGH	MEMBER	7.00	Director	$0	$0	$0
TIMOTHY PALOCHAK	MEMBER	7.00	Director	$0	$0	$0
MARIA PATRICK	MEMBER	7.00	Director	$0	$0	$0
N/A	PENNDOT REP (APPOINTED)	7.00		$0	$0	$0
TED LOENARD	CHAIRMAN	7.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,968,073	$3,416,006	$19,724,364	$-447,933
2024	$2,557,969	$1,928,158	$19,869,500	$629,811
2023	$2,298,789	$1,989,690	$18,900,164	$309,099
2022	$1,665,214	$1,418,422	$17,811,501	$246,792
2021	$1,909,333	$1,745,023	$17,727,667	$164,310
2020	$2,571,880	$2,749,996	$18,155,008	$-178,116
2019	$2,878,223	$3,585,890	$18,821,964	$-707,667
2018	$3,142,273	$2,420,968	$19,030,498	$721,305