AWARDS & PERSONALIZATION ASSOCIATION

EIN: 237114093

Schaumburg, IL

Total Revenue
$1,143,706
Total Expenses
$1,273,501
Total Assets
$592,705
Net Assets
$161,336
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1967
Legal Domicile
CA
Phone
8473754800
Tax Period
2024-08-01 to 2025-07-31

AWARDS & PERSONALIZATION ASSOCIATION, founded in 1967, is a community nonprofit that reported $1.1M in total revenue in fiscal year 2024. Expenses of $1.3M exceeded revenue, resulting in a 11% operating deficit.

Mission

The Awards and Personalization Association is a vibrant network of professionals who advance the capabilities of businesses that create, distribute, or sell recognition and personalized products.

Program Service Accomplishments

Program 1

MEMBER SERVICES AND EDUCATION - ACHIEVEMENTS WERE: APA PROVIDED MEMBERS WITH INDUSTRY INFORMATION THROUGH THEIR WEBSITE AND EDUCATION THROUGH WEBINARS AND LIVE EDUCATION EVENTS.

Program 2

INSIGHTS MAGAZINE - ACHIEVEMENTS WERE: PROVIDED INFORMATIVEARTICLES AND INFORMATION REGARDING INDUSTRY TRENDS, PROCESSES ANDPRODUCTS TO BOTH MEMBERS AND NONMEMBERS IN THE AWARDS AND...

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INSIGHTS MAGAZINE - ACHIEVEMENTS WERE: PROVIDED INFORMATIVEARTICLES AND INFORMATION REGARDING INDUSTRY TRENDS, PROCESSES ANDPRODUCTS TO BOTH MEMBERS AND NONMEMBERS IN THE AWARDS AND PERSONALIZATIONINDUSTRY.

Program 3

TRADE SHOWS - The Las Vegas International Awards & Personalization Expo IS HELD ANNUALLY. THE LAS VEGAS SHOW BRINGS APPROXIMATELY 1,700 ATTENDEES AND HOSTS OVER 200 EXHIBITORS TO SHOWCASE THEIR...

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TRADE SHOWS - The Las Vegas International Awards & Personalization Expo IS HELD ANNUALLY. THE LAS VEGAS SHOW BRINGS APPROXIMATELY 1,700 ATTENDEES AND HOSTS OVER 200 EXHIBITORS TO SHOWCASE THEIR BUSINESS IN THE AWARDS & PERSONALIZED PRODUCTS INDUSTRY. PROVIDE EDUCATIONAL SEMINARS TO EDUCATE MEMBER AND NON MEMBER ATTENDEES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $15,000
Program Service Revenue $1,094,655
Investment Income $23,574
Other Revenue $10,477
TOTAL REVENUE $1,143,706

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $0
Other Expenses $1,273,501
TOTAL EXPENSES $1,273,501

Year-over-Year Comparison

2024 2023 Change
Revenue $1,143,706 $1,202,153 0.0%
Expenses $1,273,501 $1,393,252 -0.1%
Net Income $-129,795 $-191,099 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
12
Independent Members
12
Employees
N/A
Volunteers
50

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$0
Total Directors
12
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Niels Norby PAST PRESIDENT 5.00
Officer Director
$0 $0 $0
Dan Messerschmidt President 5.00
Officer Director
$0 $0 $0
Jeanette Brewer-Richardson Director 2.00
Director
$0 $0 $0
Charlie Drago Director 2.00
Director
$0 $0 $0
Jessica Heldman-Beck Director 2.00
Director
$0 $0 $0
Darin Jones Director 2.00
Director
$0 $0 $0
Gregory Kolenut Director 2.00
Director
$0 $0 $0
Justin Varn SEC/TREAS 5.00
Officer Director
$0 $0 $0
Wilson Brim PRESIDENT ELECT 5.00
Officer Director
$0 $0 $0
Megan Raymond Director 2.00
Director
$0 $0 $0
Joshua Perelman Director 2.00
Director
$0 $0 $0
Mike Westbrook Director 2.00
Director
$0 $0 $0
Louise Ristau Executive Dir. 23.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,143,706 $1,273,501 $592,705 $-129,795
2024 $1,202,153 $1,393,252 $695,414 $-191,099
2023 $1,212,432 $1,376,979 $915,884 $-164,547
2022 $1,253,720 $1,372,641 $1,025,179 $-118,921
2021 $1,197,708 $1,102,625 $1,150,097 $95,083
2020 $1,766,488 $1,816,345 $1,010,747 $-49,857
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