SPECIALTY ADVERTISING ASSOCIATION OF CALIFORNIA (EIN 237124638) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Principal Officer

BARBIE DELOA

Phone

8186001340

Tax Period

2025-01-01 to 2025-12-31

SPECIALTY ADVERTISING ASSOCIATION OF CALIFORNIA is a small nonprofit that reported $322K in total revenue in fiscal year 2025. Revenue decreased 8% compared to the prior year. Expenses of $381K exceeded revenue, resulting in a 18% operating deficit.

Mission

CREATE BUSINESS OPPORTUNITIES FOR OUR MEMBERS BY PROMOTING THE PROFESSION OF ADVERTISING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $580

Program Service Revenue $317,037

Investment Income $3,421

Other Revenue $1,439

TOTAL REVENUE $322,477

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $279,295

Other Expenses $381,058

TOTAL EXPENSES $381,058

Year-over-Year Comparison

	2025	2024	Change
Revenue	$322,477	$350,486	-0.1%
Expenses	$381,058	$377,634	+0.0%
Net Income	$-58,581	$-27,148	+1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$125,953

Total Directors

$125,953

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KIM HORTON	DIRECTOR	1.00	Director	$0	$0	$0
BOB LEVITT	EXECUTIVE DI	40.00	Officer Director	$125,953	$0	$125,953
RYAN PAULES	TREASURER	1.00	Officer Director	$0	$0	$0
AMY WILLIAMS	IMMED PAST P	1.00	Officer Director	$0	$0	$0
DAVID BERGER	SECRETARY	1.00	Officer Director	$0	$0	$0
JACQUE MARTIN	VICE PRESIDE	1.00	Officer Director	$0	$0	$0
HEIDI SELLECK	DIRECTOR	1.00	Director	$0	$0	$0
BARBIE DELOA	PRESIDENT	30.00	Officer Director	$0	$0	$0
KARLA WESTIN	DIRECTOR	1.00	Director	$0	$0	$0
JOSH POSPISIL	DIRECTOR	1.00	Director	$0	$0	$0
TIM SMITH	DIRECTOR	1.00	Director	$0	$0	$0
TERRY HILPERT	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$322,477	$381,058	$168,926	$-58,581
2024	$350,486	$377,634	$283,218	$-27,148
2023	$321,900	$321,444	$275,347	$456
2022	$273,285	$240,236	$267,487	$33,049
2021	$280,658	$218,210	$283,446	$62,448
2019	$369,489	$337,475	$420,817	$32,014
2018	$391,314	$738,212	$387,049	$-346,898

SPECIALTY ADVERTISING ASSOCIATION OF CALIFORNIA