ALASKA TRAVEL INDUSTRY ASSOCIATION… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2000

Legal Domicile

Principal Officer

JILLIAN SIMPSON

Phone

9079292842

Tax Period

2024-07-01 to 2025-06-30

ALASKA TRAVEL INDUSTRY ASSOCIATION INCORPORATED, founded in 2000, is a community nonprofit that reported $6.8M in total revenue in fiscal year 2024. Revenue fell 30% from the prior year — a significant decline worth monitoring.

Mission

FOSTER AND PROMOTE TRAVEL TO AND WITHIN ALASKA. ATIA IS A TRADE ASSOCIATION WHOSE OBJECTIVE IS TO ENHANCE AND STIMULATE THE BUSINESS CLIMATE IN THE VISITOR INDUSTRY IN THE STATE OF ALASKA.

Program Service Accomplishments

Program 1

Expenses: $6,225,666 Revenue: $1,097,282

ALASKA MARKETING PROGRAM THE MARKETING PROGRAM ACCOUNTS FOR THE GRANT THE ASSOCIATION HAS WITH THE STATE OF ALASKA AND CARES/ARPA FUNDING. THE REVENUE IS PRIMARILY GENERATED THROUGH THE SALE OF...

ALASKA MARKETING PROGRAM THE MARKETING PROGRAM ACCOUNTS FOR THE GRANT THE ASSOCIATION HAS WITH THE STATE OF ALASKA AND CARES/ARPA FUNDING. THE REVENUE IS PRIMARILY GENERATED THROUGH THE SALE OF ADVERTISING IN THE VACATION PLANNERS, TOURISM PUBLICATION, THE RENTAL OF MAILING LISTS AND OTHER CONSUMER MARKETING PROGRAMS.

Program 2

Expenses: $849,437 Revenue: $332,534

MEMBERSHIP AND ASSOCIATION PROGRAM ACCOUNTS FOR ALL OTHER RESOURCES AND OPERATIONS, WHICH ARE NOT ACCOUNTED FOR IN ANY OF THE ABOVE PROGRAMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,176,295

Program Service Revenue $1,429,816

Investment Income $50,847

Other Revenue $126,462

TOTAL REVENUE $6,783,420

Expense Breakdown

Grants Paid $4,500

Salaries & Benefits $816,486

Fundraising Expenses $0

Program Expenses $7,075,103

Other Expenses $6,556,019

TOTAL EXPENSES $7,377,005

Year-over-Year Comparison

	2024	2023	Change
Revenue	$6,783,420	$9,759,590	-0.3%
Expenses	$7,377,005	$9,617,735	-0.2%
Net Income	$-593,585	$141,855	-5.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$136,130

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JILLIAN SIMPSON	PRESIDENT &	37.50	Officer	$127,772	$8,358	$136,130
JOSH HOWES	BOARD CHAIR	2.00	Officer Director	$0	$0	$0
CRAIG JENNISON	IMMEDIATE PA	2.00	Officer Director	$0	$0	$0
JULIE SAUPE	VICE CHAIR	2.00	Officer Director	$0	$0	$0
DAVE MCGLOTHLIN	TREASURER	2.00	Officer Director	$0	$0	$0
JACQUI TAYLOR ROSE	SECRETARY	2.00	Officer Director	$0	$0	$0
LANIE DOWNS	DIRECTOR	2.00	Director	$0	$0	$0
JORDAN SANFORD	DIRECTOR	2.00	Director	$0	$0	$0
DAN ROUGH	DIRECTOR	2.00	Director	$0	$0	$0
SCOTT MCCREA	DIRECTOR	2.00	Director	$0	$0	$0
ELIZABETH HALL	DIRECTOR	2.00	Director	$0	$0	$0
WADE BINKLEY	DIRECTOR	2.00	Director	$0	$0	$0
MATT ATKINSON	DIRECTOR	2.00	Director	$0	$0	$0
ALEXA DONAHE	DIRECTOR	2.00	Director	$0	$0	$0
HEATHER DUDRICK	DIRECTOR	2.00	Director	$0	$0	$0
MANDY GARCIA	DIRECTOR	2.00	Director	$0	$0	$0
SCOTT HABBERSTAD	DIRECTOR	2.00	Director	$0	$0	$0
LT GOV NANCY DOHLSTROM	DIRECTOR	2.00	Director	$0	$0	$0
JUNO KIM	DIRECTOR	2.00	Director	$0	$0	$0
HUGH SHORT	DIRECTOR	2.00	Director	$0	$0	$0
CHRISTINA KIRKWOOD	DIRECTOR	2.00	Director	$0	$0	$0
MIDGI MOORE	DIRECTOR	2.00	Director	$0	$0	$0
LIZ PERRY	DIRECTOR	2.00	Director	$0	$0	$0
STACEY SIMMONS	DIRECTOR	2.00	Director	$0	$0	$0
LINDA SPRINGMANN	DIRECTOR	2.00	Director	$0	$0	$0
COLLEEN STEPHENS	DIRECTOR	2.00	Director	$0	$0	$0
BILL PEDLAR	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$6,783,420	$7,377,005	$2,965,206	$-593,585
2024	No data	No data	No data	No data
2023	$11,010,234	$10,929,343	$4,298,557	$80,891
2022	$8,524,735	$9,057,113	$3,204,956	$-532,378
2021	$5,541,224	$5,887,214	$3,812,190	$-345,990
2020	$9,490,775	$8,290,799	$3,954,169	$1,199,976
2019	$5,696,574	$5,982,361	$2,425,250	$-285,787
2018	$5,536,158	$5,578,096	$2,761,274	$-41,938

ALASKA TRAVEL INDUSTRY ASSOCIATION INCORPORATED