TRUCKEE DOWNTOWN MERCHANTS ASSOCIA… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1973

Legal Domicile

Principal Officer

ALYSSA THOMAS FARINA

Phone

5305876448

Tax Period

2024-01-01 to 2024-12-31

TRUCKEE DOWNTOWN MERCHANTS ASSOCIATION, founded in 1973, is a small nonprofit that reported $201K in total revenue in fiscal year 2024. Expenses of $182K left a modest 9% surplus.

Mission

TO PROMOTE TRUCKEE MERCHANTS

Program Service Accomplishments

Program 1

TDMA PROVIDED SIDEWALK MAINTENANCE, BEAUTIFICATION, AND IMPROVEMENTS TO THE DOWNTOWN AREA TO STIMULATE TRADE FOR DOWNTOWN MERCHANTS. TDMA PROMOTES TRUCKEE DOWNTOWN MERCHANTS THROUGH ADVERTISING AND...

Program 2

TRUCKEE THURSDAYS IS AN 11-WEEK SUMMER EVENT, A STREET FESTIVAL CONSISTING OF ARTS AND CRAFTS, RETAIL, AND FOOD VENDORS TO PROVIDE AN ECONOMIC STIMULUS FOR OUR MEMBERS AS WELL AS OTHER MERCHANTS...

TRUCKEE THURSDAYS IS AN 11-WEEK SUMMER EVENT, A STREET FESTIVAL CONSISTING OF ARTS AND CRAFTS, RETAIL, AND FOOD VENDORS TO PROVIDE AN ECONOMIC STIMULUS FOR OUR MEMBERS AS WELL AS OTHER MERCHANTS WITHIN THE TOWN OF TRUCKEE TO GAIN EXPOSURE AND SALES FOR THIER BRANDS AND PRODUCTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $50,500

Program Service Revenue $150,066

Investment Income $0

Other Revenue $0

TOTAL REVENUE $200,566

Expense Breakdown

Grants Paid $0

Salaries & Benefits $78,323

Fundraising Expenses $0

Other Expenses $103,506

TOTAL EXPENSES $181,829

Year-over-Year Comparison

	2024	2023	Change
Revenue	$200,566	N/A	N/A
Expenses	$181,829	N/A	N/A
Net Income	$18,737	N/A	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ALYSSA THOMAS FARINA	Treasurer	0.50	Officer	$0	$0	$0
MIKE PREASEAU	Vice President	0.50	Officer	$0	$0	$0
WRENN CAVALLO	President	0.50	Officer	$0	$0	$0
MICHELLE ERSKINE	Secretary	0.50	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$200,566	$181,829	$192,720	$18,737
2022	$251,670	$134,643	$176,384	$117,027
2019	$263,819	$283,793	$62,328	$-19,974
2018	$297,937	$243,306	$82,302	$54,631

TRUCKEE DOWNTOWN MERCHANTS ASSOCIATION