OCEAN CONSERVANCY

CROSS-CUTTING WORK: OCEAN CONSERVANCY HAS MULTIPLE CROSS-CUTTING PROGRAMS TO SUPPORT THE THREE KEY PILLARS - PROTECTING BIODIVERSITY, PREVENTING OCEAN PLASTICS, AND MITIGATING CLIMATE CHANGE. OUR GOVERNMENT RELATIONS WORK ENGAGES DIRECTLY WITH GOVERNMENTS AT ALL LEVELS TO ADVANCE POLICIES THAT PROTECT THE OCEAN. OCEAN CONSERVANCY IS AN EVIDENCE-BASED ORGANIZATION THAT ENSURES WE ARE PURSUING SOLUTIONS THAT ARE BACKED BY SCIENCE. OUR COMMUNICATIONS AND MARKETING WORK INSPIRES PEOPLE TO CARE ABOUT AND TAKE ACTION FOR OUR OCEAN THROUGH THE MEDIA AS WELL AS DIGITAL AND SOCIAL CHANNELS. THIS INCLUDES OUR RECENTLY LAUNCHED SPORTS MARKETING INITIATIVE, PROTECT WHERE WE PLAY, WHICH MOBILIZES ATHLETES, EVENTS, VENUES, ARTISTS AND FANS TO MAKE A DIFFERENCE FOR THE OCEAN. THE INAUGURAL PROTECT WHERE WE PLAY TOUR PARTNERS WITH VENUES TO USE REUSABLE CUPS; IT IS ESTIMATED THAT THE TOUR WILL PREVENT 1 MILLION SINGLE-USE CUPS FROM ENTERING THE WASTE SYSTEM.

PROTECTING BIODIVERSITY: OUR OCEAN IS HOME TO AN INCREDIBLE DIVERSITY OF LIFE, FEEDING BILLIONS AND SUPPORTING CULTURES AND LIVELIHOODS AROUND THE WORLD. BUT THE OCEAN'S BOUNTY IS UNDER THREAT FROM UNSUSTAINABLE EXTRACTION, OVERFISHING, PLASTIC POLLUTION AND A WARMING OCEAN. OCEAN CONSERVANCY WORKS IN PARTNERSHIP WITH INDIGENOUS AND LOCAL COMMUNITIES TO ENSURE THAT THE OCEAN AND THE PEOPLE WHO RELY ON IT CAN THRIVE FOR GENERATIONS TO COME. WE PROTECT BIODIVERSITY HOTSPOTS WITH AN EMPHASIS ON THE ARCTIC, WORK TOWARD ZERO LOST OR DISCARDED FISHING GEAR IN THE OCEAN AND SUPPORTING SUSTAINABLE FISHERIES. IN THE ARCTIC, WE PREVIOUSLY SECURED A MORATORIUM ON COMMERCIAL FISHING IN THE CENTRAL ARCTIC OCEAN AND ARE NOW WORKING TO EXPAND THAT PAUSE TO COVER ALL INDUSTRY, INCLUDING SHIPPING AND DEEP-SEA MINING. WE LEAD THE GLOBAL GHOST GEAR INITIATIVE TO END "GHOST GEAR"- FISHING GEAR THAT'S BEEN LOST OR THROWN AWAY THAT CONTINUES TO FISH INDISCRIMINATELY. GHOST GEAR IS THE DEADLIEST FORM OF MARINE DEBRIS IN OUR OCEAN. FINALLY, WE ADVOCATE FOR SUSTAINABLE FISHING GIVEN THE CENTRAL ROLE FISH PLAY IN OCEAN ECOSYSTEMS AND THE LIVES OF BILLIONS OF PEOPLE WORLDWIDE. WE HAVE A LONG HISTORY OF SUPPORTING SUSTAINABLE FISHERIES, AND NOW WORK WITH FISHING COMMUNITIES TO ADAPT TO THE CHALLENGES OF A WARMING OCEAN.