DOWNTOWN ASSOCIATION OF SANTA CRUZ

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1960

Legal Domicile

Principal Officer

JORIAN WILKINS

Phone

8314298433

Tax Period

2023-07-01 to 2024-06-30

DOWNTOWN ASSOCIATION OF SANTA CRUZ, founded in 1960, is a small nonprofit that reported $726K in total revenue in fiscal year 2023. Revenue surged 30% from the prior year, signaling strong growth momentum.

Mission

TO PROVIDE LEADERSHIP IN ORDER TO CREATE, PROMOTE AND SUSTAIN DOWNTOWN AS A UNIQUE AND ECONOMICALLY VIABLE BUSINESS, ENTERTAINMENT, SOCIAL AND CULTURAL CENTER.

Program Service Accomplishments

Program 1

Expenses: $719,341 Revenue: $719,838

MARKETING TO PROMOTE A POSITIVE IDENTITY FOR THE AREA THROUGH ADVERTISING AND PUBLIC RELATIONS PROGRAMS - INCLUDING HOLIDAY STREET LIGHTING. PROMOTIONAL CAMPAIGN AND FAIRS - THE ORGANIZATION PRODUCED A COLOR CATALOG, EDITORIAL CALENDAR OF EVENTS AND DISPLAY ADVERTISING VEHICLE TO ACCOMPANY HOLIDAY EVENTS, AND COORDINATE FAIRS. PROMOTE TOURIST INDUSTRY TO ENCOURAGE VISITORS TO SANTA CRUZ AND PROVIDE VISITOR INFORMATION SERVICES. PROVIDE CLEAN AND SAFE SERVICES THROUGH OUR DOWNTOWN AMBASSADOR PROGRAM TO BETTER SUPPORT DOWNTOWN BUSINESS AND VISITORS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,714

Program Service Revenue $719,838

Investment Income $328

Other Revenue $4,577

TOTAL REVENUE $726,457

Expense Breakdown

Grants Paid $0

Salaries & Benefits $299,461

Fundraising Expenses $0

Program Expenses $719,341

Other Expenses $483,332

TOTAL EXPENSES $782,793

Year-over-Year Comparison

	2023	2022	Change
Revenue	$726,457	$558,937	+0.3%
Expenses	$782,793	$491,904	+0.6%
Net Income	$-56,336	$67,033	-1.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$129,600

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JORIAN WILKINS	EXECUTIVE DI	40.00	Officer	$129,600	$0	$129,600
DAVID APGAR	SECRETARY	0.50	Officer Director	$0	$0	$0
JENNALEE DAHLEN	COMMITTEE CH	0.50	Director	$0	$0	$0
ZACHARY DAVIS	VICE CHAIR	0.50	Officer Director	$0	$0	$0
KATIE FAIRBAIRN	DIRECTOR	0.50	Director	$0	$0	$0
PEDRO GONZALES	DIRECTOR	0.50	Director	$0	$0	$0
TIMMY HUNT	DIRECTOR	0.50	Director	$0	$0	$0
CHRISTIE JARVIS	DIRECTOR	0.50	Director	$0	$0	$0
TREVOR JONES	DIRECTOR	0.50	Director	$0	$0	$0
BILL KEMPF	TREASURER	0.50	Officer Director	$0	$0	$0
STACY NAGEL	COMMITTE CHA	0.50	Officer Director	$0	$0	$0
NIKKI PATTERSON	DIRECTOR	0.50	Director	$0	$0	$0
CARA PEARSON	DIRECTOR	0.50	Director	$0	$0	$0
DAMANI THOMAS	PRESIDENT	0.50	Officer Director	$0	$0	$0
URIAH WILKINS	COMMITTEE CH	0.50	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$726,457	$782,793	$267,256	$-56,336
2023	$558,937	$491,904	$324,757	$67,033
2022	$587,574	$511,826	$298,181	$75,748
2021	$408,697	$459,108	$278,982	$-50,411
2020	$442,737	$376,849	$148,626	$65,888
2019	$482,521	$411,230	$55,209	$71,291
2018	$269,657	$278,053	$27,422	$-8,396