MARIETTAWASHINGTON COUNTY CONVENTI… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1962

Legal Domicile

Principal Officer

HEATHER SANDS

Phone

7403735178

Tax Period

2023-01-01 to 2023-12-31

MARIETTAWASHINGTON COUNTY CONVENTION & VISITORS BUREAU, founded in 1962, is a small nonprofit that reported $490K in total revenue in fiscal year 2023. Revenue fell 39% from the prior year — a significant decline worth monitoring. Expenses of $551K exceeded revenue, resulting in a 12% operating deficit.

Mission

TO SERVE AND EDUCATE ITS PARTNERS BY PROMOTING, DEVELOPING, PUBLICIZING, AND SELLING THE MARIETTA AREA TO TOURISTS AND CONVENTION MARKETS, THUS ENCOURAGING INCREASED STATE AND LOCAL TAX REVENUE, JOB STIMULATION AND ECONOMIC GROWTH AND DEVELOPMENT. THE CVB IS TO BE RESPONSIVE TO THE NEEDS OF THE TOURIST AND CONVENTION VISITORS. THE CVB SHALL STRIVE TO ENHANCE THE HISTORIC CHARM AND MAINTAIN THE QUALITY OF LIFE THAT MAKES THE MARIETTA AREA UNIQUE.

Program Service Accomplishments

Program 1

ALL EXPENDITURES WERE MADE TO PROMOTE TOURISM AND TO ATTRACT TOURISTS AND CONVENTIONS TO MARIETTA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $428,827

Program Service Revenue $60,806

Investment Income $246

Other Revenue $232

TOTAL REVENUE $490,111

Expense Breakdown

Grants Paid $34,326

Salaries & Benefits $172,848

Fundraising Expenses $0

Other Expenses $344,181

TOTAL EXPENSES $551,355

Year-over-Year Comparison

	2023	2022	Change
Revenue	$490,111	$807,631	-0.4%
Expenses	$551,355	$612,228	-0.1%
Net Income	$-61,244	$195,403	-1.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$67,980

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHERI SEEVERS	PRESIDENT	1.00	Officer Director	$0	$0	$0
JENNIFER STURGILL	DIRECTOR	1.00	Director	$0	$0	$0
HALLIE TAYLOR	DIRECTOR	1.00	Director	$0	$0	$0
SAM SKINNER	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT BRITTON	DIRECTOR	1.00	Director	$0	$0	$0
GINA MACE	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
CASANDRA CLARK	DIRECTOR	1.00	Director	$0	$0	$0
JACKLYN CALLIHAN	SECRETARY	1.00	Officer Director	$0	$0	$0
SHEILA RHODES	DIRECTOR	1.00	Director	$0	$0	$0
PEGGY BARKER	DIRECTOR	1.00	Director	$0	$0	$0
MIKE IADEROSA	TREASUERER	1.00	Officer Director	$0	$0	$0
DEANA CLARK	EXECUTIVE DIRECTOR	1.00	Officer	$67,980	$0	$67,980

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$490,111	$551,355	$361,262	$-61,244
2022	$807,631	$612,228	$480,619	$195,403
2021	$411,918	$376,416	$222,373	$35,502
2020	$229,333	$308,684	$195,548	$-79,351
2019	$334,436	$289,136	$283,615	$45,300
2018	$292,613	$303,184	$261,782	$-10,571

MARIETTAWASHINGTON COUNTY CONVENTION & VISITORS BUREAU