KEEP SEDONA BEAUTIFUL INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1972

Legal Domicile

Principal Officer

Abbie Denton

Phone

9282824938

Tax Period

2023-01-01 to 2023-12-31

KEEP SEDONA BEAUTIFUL INC, founded in 1972, is a small nonprofit that reported $140K in total revenue in fiscal year 2023. Revenue surged 94% from the prior year, signaling strong growth momentum. The organization ran a surplus of $37K, a strong 27% operating margin.

Mission

Keep Sedona Beautiful is committed to protect and sustain the scenic beauty and natural environment of Sedona and the Verde Valley

Program Service Accomplishments

Program 1

Expenses: $3,074 Revenue: $0

Awards of Excellence Program

Program 2

Expenses: $3,813 Revenue: $0

Litter Lifters Program

Program 3

Expenses: $8,236 Revenue: $100

Dark Skies Program

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $135,529

Program Service Revenue $170

Investment Income $3,968

Other Revenue $460

TOTAL REVENUE $140,127

Expense Breakdown

Grants Paid $0

Salaries & Benefits $50,360

Fundraising Expenses $0

Program Expenses $72,378

Other Expenses $52,377

TOTAL EXPENSES $102,737

Year-over-Year Comparison

	2023	2022	Change
Revenue	$140,127	$72,361	+0.9%
Expenses	$102,737	$119,525	-0.1%
Net Income	$37,390	$-47,164	-1.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

$46,782

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Wendy Heald	Executive Assistant	30	Key Emp	$23,920	$0	$23,920
Jan Wind	Office Manager	30	Key Emp	$22,862	$0	$22,862
Rob Adams	Trustee	1	Director	$0	$0	$0
DeAnne Bindley	Trustee	1	Director	$0	$0	$0
John Black	Trustee	1	Director	$0	$0	$0
Peggy Chaiken	Trustee	2	Director	$0	$0	$0
Kevin Cook	Trustee	1	Director	$0	$0	$0
Hollace Davids	Trustee	1	Director	$0	$0	$0
Donna Hadland	Trustee	1	Director	$0	$0	$0
Mark Lawler	Trustee	2	Director	$0	$0	$0
Bob Rothrock	Trustee	1	Director	$0	$0	$0
Marshall Witemire	Trustee	1	Director	$0	$0	$0
Micheline Welch	Trustee	2	Director	$0	$0	$0
Norris Peterson	Trustee	1	Director	$0	$0	$0
Alicia Peck	Trustee	1	Director	$0	$0	$0
Craig Swanson	President	15	Officer	$0	$0	$0
Carla Williams	Executive Vice President	10	Officer	$0	$0	$0
Lynn Zonakis	Secretary	5	Officer	$0	$0	$0
Abbie Denton	Treasurer	5	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$140,127	$102,737	$702,792	$37,390
2022	$72,361	$119,525	$656,740	$-47,164
2021	$99,991	$74,576	$660,583	$25,415