KEEP SEDONA BEAUTIFUL INC

EIN: 237313508 501(c)(3)

SEDONA, AZ

Total Revenue
$140,127
Total Expenses
$102,737
Total Assets
$702,792
Net Assets
$698,246
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1972
Legal Domicile
AZ
Principal Officer
Abbie Denton
Phone
9282824938
Tax Period
2023-01-01 to 2023-12-31

KEEP SEDONA BEAUTIFUL INC, founded in 1972, is a small nonprofit that reported $140K in total revenue in fiscal year 2023. Revenue surged 94% from the prior year, signaling strong growth momentum. The organization ran a surplus of $37K, a strong 27% operating margin.

Mission

Keep Sedona Beautiful is committed to protect and sustain the scenic beauty and natural environment of Sedona and the Verde Valley

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $135,529
Program Service Revenue $170
Investment Income $3,968
Other Revenue $460
TOTAL REVENUE $140,127

Expense Breakdown

Grants Paid $0
Salaries & Benefits $50,360
Fundraising Expenses $0
Program Expenses $72,378
Other Expenses $52,377
TOTAL EXPENSES $102,737

Year-over-Year Comparison

2023 2022 Change
Revenue $140,127 $72,361 +0.9%
Expenses $102,737 $119,525 -0.1%
Net Income $37,390 $-47,164 -1.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
17
Independent Members
17
Employees
2
Volunteers
17

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
13
$0
Key Employees
2
$46,782
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Wendy Heald Executive Assistant 30
Key Emp
$23,920 $0 $23,920
Jan Wind Office Manager 30
Key Emp
$22,862 $0 $22,862
Rob Adams Trustee 1
Director
$0 $0 $0
DeAnne Bindley Trustee 1
Director
$0 $0 $0
John Black Trustee 1
Director
$0 $0 $0
Peggy Chaiken Trustee 2
Director
$0 $0 $0
Kevin Cook Trustee 1
Director
$0 $0 $0
Hollace Davids Trustee 1
Director
$0 $0 $0
Donna Hadland Trustee 1
Director
$0 $0 $0
Mark Lawler Trustee 2
Director
$0 $0 $0
Bob Rothrock Trustee 1
Director
$0 $0 $0
Marshall Witemire Trustee 1
Director
$0 $0 $0
Micheline Welch Trustee 2
Director
$0 $0 $0
Norris Peterson Trustee 1
Director
$0 $0 $0
Alicia Peck Trustee 1
Director
$0 $0 $0
Craig Swanson President 15
Officer
$0 $0 $0
Carla Williams Executive Vice President 10
Officer
$0 $0 $0
Lynn Zonakis Secretary 5
Officer
$0 $0 $0
Abbie Denton Treasurer 5
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $140,127 $102,737 $702,792 $37,390
2022 $72,361 $119,525 $656,740 $-47,164
2021 $99,991 $74,576 $660,583 $25,415
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