AMERICAN MARKETING ASSOCIATION NEW YORK CHAPTER INC (EIN 237335595) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1952

Legal Domicile

Principal Officer

LUKAS POSPICHAL

Phone

2126873280

Tax Period

2023-07-01 to 2024-06-30

AMERICAN MARKETING ASSOCIATION NEW YORK CHAPTER INC, founded in 1952, is a micro nonprofit that reported $92K in total revenue in fiscal year 2023. Revenue decreased 19% compared to the prior year. Expenses of $182K exceeded revenue, resulting in a 97% operating deficit.

Mission

PROFESSIONAL DEVELOPMENT AND PROMOTING MARKETING AND THE MARKETING RESEARCH PROFESSION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $64,650

Investment Income $27,765

Other Revenue $0

TOTAL REVENUE $92,415

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,109

Fundraising Expenses $0

Other Expenses $181,020

TOTAL EXPENSES $182,129

Year-over-Year Comparison

	2023	2022	Change
Revenue	$92,415	$114,451	-0.2%
Expenses	$182,129	$110,093	+0.7%
Net Income	$-89,714	$4,358	-21.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$249,075

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KAREN MCFARLANE	STRATEGIC INNOVATION CHAIR	2.00	Director	$0	$0	$0
CRAIG CHARNEY	INSIGHTS CHAIR	2.00	Director	$0	$0	$0
YOUNG MI PARK	TREASURER/SECRETARY	2.00	Director	$0	$0	$0
ALAN SCHUMAN	SPONSORSHIP CHAIR	2.00	Director	$0	$0	$0
DOROTHY CRENSHAW	PRESIDENT ELECT	2.00	Director	$0	$0	$0
LORI JOHNSON	PRESIDENT	2.00	Director	$0	$0	$0
WENDY WEATHERFORD-MARKS	CONTENT STRATEGY CHAIR	2.00	Director	$0	$0	$0
KAREN CUMMINS	PARTNERSHIP CHAIR	2.00	Director	$0	$0	$0
W JOE DEMIERO	MENTORSHIP CHAIR	2.00	Director	$0	$0	$0
GIUNERO FLORO	VOLUNTER CHAIR	2.00	Director	$0	$0	$0
KERUSAN GOVENDER	MEMBERSHIP CHAIR	2.00	Director	$0	$0	$0
RASIKA NARANG	CO-PROGRAMMING CHAIR	2.00	Director	$0	$0	$0
PETER WEINGARD	CO-PROGRAMMING CHAIR	2.00	Director	$0	$0	$0
BAHRIYE GOREN	COMMUNICATIONS CHAIR	2.00	Director	$0	$0	$0
LUKAS POSPICHAL	MANAGING DIRECTOR	4.00	Officer	$0	$0	$249,075

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$92,415	$182,129	$783,890	$-89,714
2023	$114,451	$110,093	$830,312	$4,358
2022	$116,424	$121,968	$785,186	$-5,544
2021	$331,590	$103,720	$918,332	$227,870
2020	$339,334	$77,250	$837,930	$262,084
2019	$387,154	$127,821	$818,899	$259,333
2018	$333,687	$98,415	$777,756	$235,272

AMERICAN MARKETING ASSOCIATION NEW YORK CHAPTER INC