Direct Selling Education Foundation (EIN 237335899) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1973

Legal Domicile

Principal Officer

Gary Huggins

Phone

2024528866

Tax Period

2024-01-01 to 2024-12-31

Direct Selling Education Foundation, founded in 1973, is a small nonprofit in the Community Improvement sector that reported $663K in total revenue in fiscal year 2024. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $1.2M exceeded revenue, resulting in a 79% operating deficit.

Mission

Engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $311,243

Program Service Revenue $0

Investment Income $351,342

Other Revenue $0

TOTAL REVENUE $662,585

Expense Breakdown

Grants Paid $1,500

Salaries & Benefits $735,865

Fundraising Expenses $209,524

Program Expenses $512,907

Other Expenses $445,070

TOTAL EXPENSES $1,183,383

Year-over-Year Comparison

	2024	2023	Change
Revenue	$662,585	$587,761	+0.1%
Expenses	$1,183,383	$1,312,205	-0.1%
Net Income	$-520,798	$-724,444	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,456,992

Total Directors

$1,134,788

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Joseph N Mariano	President	1.00	Officer Director	$0	$71,838	$749,895
Adolfo Franco	Secretary	1.00	Officer Director	$0	$45,059	$384,893
Kevin Guest	Chairman	1.00	Officer Director	$0	$0	$0
Joni Rogers-Kante	Vice-Chair	1.00	Officer Director	$0	$0	$0
Andrew Schmidt	Vice-Chair	1.00	Officer Director	$0	$0	$0
David R Merriman	Treasurer	1.00	Officer Director	$0	$0	$0
Rod Anderson	Director	1.00	Director	$0	$0	$0
Marc Ashley	Director	1.00	Director	$0	$0	$0
Alfredo Bala	Director	1.00	Director	$0	$0	$0
Helen Brown	Director	1.00	Director	$0	$0	$0
Robert Cavitt	Director	1.00	Director	$0	$0	$0
Mike Collins	Director	1.00	Director	$0	$0	$0
Kim Drabik	Director	1.00	Director	$0	$0	$0
Linda Ferrell	Director	1.00	Director	$0	$0	$0
Deborah Heisz	Director	1.00	Director	$0	$0	$0
Gordon Hester	Director	1.00	Director	$0	$0	$0
Calvin Jolley	Director	1.00	Director	$0	$0	$0
Dan Moore	Director	1.00	Director	$0	$0	$0
Ursula Dudley Oglesby	Director	1.00	Director	$0	$0	$0
Ryan Reigle	Director	1.00	Director	$0	$0	$0
Ben Riley	Director	1.00	Director	$0	$0	$0
Allyson Sellers	Director	1.00	Director	$0	$0	$0
Mark Stastny	Director	1.00	Director	$0	$0	$0
Connie Tang	Director	1.00	Director	$0	$0	$0
Gary Huggins	Executive Director	37.50	Officer	$244,120	$78,084	$322,204
Kimblery Harris Bliton	Senior Director, Academic	37.50	Highest	$152,688	$13,993	$166,681
Tamara Ingram	Program Manager	37.50	Highest	$113,874	$24,051	$137,925

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$662,585	$1,183,383	$9,480,211	$-520,798
2023	$587,761	$1,312,205	$9,266,853	$-724,444
2022	$905,056	$1,427,835	$9,162,757	$-522,779
2021	$1,544,540	$1,308,017	$11,428,061	$236,523
2020	$2,034,696	$1,384,776	$10,727,401	$649,920
2019	$1,424,171	$1,743,281	$10,652,878	$-319,110
2018	$788,048	$1,688,798	$10,286,421	$-900,750

Direct Selling Education Foundation