Direct Selling Education Foundation

EIN: 237335899 501(c)(3) Community Improvement

Washington, DC

Total Revenue
$662,585
Total Expenses
$1,183,383
Total Assets
$9,480,211
Net Assets
$9,166,598
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1973
Legal Domicile
DC
Principal Officer
Gary Huggins
Phone
2024528866
Tax Period
2024-01-01 to 2024-12-31

Direct Selling Education Foundation, founded in 1973, is a small nonprofit in the Community Improvement sector that reported $663K in total revenue in fiscal year 2024. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $1.2M exceeded revenue, resulting in a 79% operating deficit.

Mission

To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.

Program Service Accomplishments

Program 1
Expenses: $307,832

Education Initiative: DSEF partners with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of...

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Education Initiative: DSEF partners with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of direct selling. DSEF works with professors in a variety of disciplines including entrepreneurship, marketing, ethics, consumer studies, business and economics to commission academic research, case studies and white papers and to sponsor direct selling education programs on university campuses across the country. These efforts provide students, professors and the public with insights into the direct selling channel and its latest trends and innovations, offer solutions for better business management and help educate the next generation of entrepreneurs and industry leaders about opportunities in the space.

Program 2
Expenses: $150,451

Fellows: DSEF Fellows are given a two-year opportunity to work with the Foundation and industry executives to gain deeper insights into this channel of distribution, both as a go-to-market business...

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Fellows: DSEF Fellows are given a two-year opportunity to work with the Foundation and industry executives to gain deeper insights into this channel of distribution, both as a go-to-market business strategy and pathway to micro-entrepreneurship. More specifically, Fellows are currently made up of university and community college professors with specialties that typically fall within the areas of business, management, marketing, entrepreneurship, ethics, consumer studies and other related fields.

Program 3
Expenses: $54,624

Communications: Educate the public about how direct selling empowers individuals, supports communities and strengthens economies worldwide. Our programs help build a broader understanding of direct...

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Communications: Educate the public about how direct selling empowers individuals, supports communities and strengthens economies worldwide. Our programs help build a broader understanding of direct selling's channel of distribution, wide variety of products, and entrepreneurship opportunity.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $311,243
Program Service Revenue $0
Investment Income $351,342
Other Revenue $0
TOTAL REVENUE $662,585

Expense Breakdown

Grants Paid $1,500
Salaries & Benefits $735,865
Fundraising Expenses $209,524
Program Expenses $512,907
Other Expenses $445,070
TOTAL EXPENSES $1,183,383

Year-over-Year Comparison

2024 2023 Change
Revenue $662,585 $587,761 +0.1%
Expenses $1,183,383 $1,312,205 -0.1%
Net Income $-520,798 $-724,444 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
23
Independent Members
21
Employees
4
Volunteers
25

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$1,456,992
Total Directors
24
$1,134,788
Key Employees
0
$0
Highest Compensated
2
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Joseph N Mariano President 1.00
Officer Director
$0 $71,838 $749,895
Adolfo Franco Secretary 1.00
Officer Director
$0 $45,059 $384,893
Kevin Guest Chairman 1.00
Officer Director
$0 $0 $0
Joni Rogers-Kante Vice-Chair 1.00
Officer Director
$0 $0 $0
Andrew Schmidt Vice-Chair 1.00
Officer Director
$0 $0 $0
David R Merriman Treasurer 1.00
Officer Director
$0 $0 $0
Rod Anderson Director 1.00
Director
$0 $0 $0
Marc Ashley Director 1.00
Director
$0 $0 $0
Alfredo Bala Director 1.00
Director
$0 $0 $0
Helen Brown Director 1.00
Director
$0 $0 $0
Robert Cavitt Director 1.00
Director
$0 $0 $0
Mike Collins Director 1.00
Director
$0 $0 $0
Kim Drabik Director 1.00
Director
$0 $0 $0
Linda Ferrell Director 1.00
Director
$0 $0 $0
Deborah Heisz Director 1.00
Director
$0 $0 $0
Gordon Hester Director 1.00
Director
$0 $0 $0
Calvin Jolley Director 1.00
Director
$0 $0 $0
Dan Moore Director 1.00
Director
$0 $0 $0
Ursula Dudley Oglesby Director 1.00
Director
$0 $0 $0
Ryan Reigle Director 1.00
Director
$0 $0 $0
Ben Riley Director 1.00
Director
$0 $0 $0
Allyson Sellers Director 1.00
Director
$0 $0 $0
Mark Stastny Director 1.00
Director
$0 $0 $0
Connie Tang Director 1.00
Director
$0 $0 $0
Gary Huggins Executive Director 37.50
Officer
$244,120 $78,084 $322,204
Kimblery Harris Bliton Senior Director, Academic 37.50
Highest
$152,688 $13,993 $166,681
Tamara Ingram Program Manager 37.50
Highest
$113,874 $24,051 $137,925
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $662,585 $1,183,383 $9,480,211 $-520,798
2023 $587,761 $1,312,205 $9,266,853 $-724,444
2022 $905,056 $1,427,835 $9,162,757 $-522,779
2021 $1,544,540 $1,308,017 $11,428,061 $236,523
2020 $2,034,696 $1,384,776 $10,727,401 $649,920
2019 $1,424,171 $1,743,281 $10,652,878 $-319,110
2018 $788,048 $1,688,798 $10,286,421 $-900,750
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