NATIONAL COUNCIL FOR MARKETING AND PUBLIC RELATIONS (EIN 237345483) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1976

Legal Domicile

Principal Officer

JAMES WALTERS

Phone

5053490500

Tax Period

2024-07-01 to 2025-06-30

NATIONAL COUNCIL FOR MARKETING AND PUBLIC RELATIONS, founded in 1976, is a community nonprofit that reported $1.3M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion.

Mission

CONNECTS MARKETING & PR PROFESSIONALS AT COMMUNITY & TECH. COLLEGES & SUPPORTS THEIR GROWTH.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,340,000

Investment Income $350

Other Revenue $700

TOTAL REVENUE $1,341,050

Expense Breakdown

Grants Paid $1,800

Salaries & Benefits $395,229

Fundraising Expenses $0

Other Expenses $1,065,754

TOTAL EXPENSES $1,462,783

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,341,050	$1,234,695	+0.1%
Expenses	$1,462,783	$1,231,198	+0.2%
Net Income	$-121,733	$3,497	-35.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$113,578

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PATRICK STONE	PRESIDENT	2.00	Officer Director	$0	$0	$0
EVE MARKMAN	VICE PRESIDENT/PRESIDENT-ELECT	2.00	Officer Director	$0	$0	$0
TOYA WEBB	SECRETARY-TREASURER	2.00	Officer Director	$0	$0	$0
VIRGINIA MORELAND	IMMEDIATE PAST PRESIDENT	2.00	Director	$0	$0	$0
JEFF JULIAN	PAST PRESIDENT	2.00	Director	$0	$0	$0
JEFF EBBING	PAST PRESIDENT (THRU 03/25)	2.00	Director	$0	$0	$0
JON FONSECA	DISTRICT 1 DIRECTOR	2.00	Director	$0	$0	$0
ERICA MARYE	DISTRICT 2 DIRECTOR	2.00	Director	$0	$0	$0
VICTORIA MONTEIRO	DISTRICT 3 DIRECTOR	2.00	Director	$0	$0	$0
ANDREW VALDEZ	DISTRICT 4 DIRECTOR	2.00	Director	$0	$0	$0
KRISTIN KOLLBAUM	DISTRICT 5 DIRECTOR	2.00	Director	$0	$0	$0
MANDY HEIL	DISTRICT 6 DIRECTOR	2.00	Director	$0	$0	$0
MARISA PIERCE	DISTRICT 7 DIRECTOR	2.00	Director	$0	$0	$0
KATHY RUMPZA	DIRECTOR AT LARGE #1	2.00	Director	$0	$0	$0
MATT RADCLIFFE	DIRECTOR AT LARGE #2	2.00	Director	$0	$0	$0
JAMES WALTERS	EXECUTIVE DIRECTOR	40.00	Officer	$112,378	$1,200	$113,578

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,341,050	$1,462,783	$934,826	$-121,733
2024	$1,234,695	$1,231,198	$1,018,629	$3,497
2023	$1,078,216	$1,152,169	$1,011,144	$-73,953
2022	$1,054,755	$1,088,649	$1,125,277	$-33,894
2021	$666,864	$650,969	$1,146,413	$15,895
2020	$713,956	$734,315	$1,151,823	$-20,359
2019	$916,303	$921,789	$1,157,834	$-5,486
2018	$976,475	$879,423	$1,144,726	$97,052

NATIONAL COUNCIL FOR MARKETING AND PUBLIC RELATIONS