WISCONSIN PUBLIC RADIO ASSOCIATION INC

EIN: 237363536 501(c)(3) Arts, Culture & Humanities

MADISON, WI

Total Revenue
$17,050,803
Total Expenses
$11,481,528
Total Assets
$22,325,097
Net Assets
$22,161,014
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Financial Trends

Organization Details

Formation Year
1974
Legal Domicile
WI
Principal Officer
ERIC GREILING
Phone
8007477444
Tax Period
2024-07-01 to 2025-06-30

WISCONSIN PUBLIC RADIO ASSOCIATION INC, founded in 1974, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $17.1M in total revenue in fiscal year 2024. Revenue surged 31% from the prior year, signaling strong growth momentum. The organization ran a surplus of $5.6M, a strong 33% operating margin.

Mission

THE PURPOSE OF THE WISCONSIN PUBLIC RADIO ASSOCIATION (WPRA) IS TO SUPPORT WISCONSIN PUBLIC RADIO BY ENGAGING IN COOPERATIVE FUNDRAISING, STEWARDSHIP AND ADVOCACY. THE WPRA GENERATES SUPPORT THROUGH PROGRAMS AND PARTICIPATORY ACTIVITIES THAT SHOW THE VALUE PROVIDED BY WISCONSIN PUBLIC RADIO; PROVIDES PROPER STEWARDSHIP FOR ASSOCIATION FUNDS AND FUNDRAISING AND ENHANCES EFFORTS FOR ASSOCIATION MEMBERS AND WPR STAFF TO COLLABORATE IN CREATING OPPORTUNITIES FOR DONATIONS TO THE ASSOCIATION.

Program Service Accomplishments

Program 1
Expenses: $8,442,582 Revenue: $5,715

THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR). WPR'S NEWS, MUSIC, CONVERSATION AND ENTERTAINMENT PROGRAMS INFORM, INSPIRE AND BUILD COMMUNITIES...

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THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR). WPR'S NEWS, MUSIC, CONVERSATION AND ENTERTAINMENT PROGRAMS INFORM, INSPIRE AND BUILD COMMUNITIES THROUGHOUT WISCONSIN ON TWO NETWORKS -WPR NEWS AND WPR MUSIC - AND 39 STATIONS. MORE THAN 300,000 LISTEN ON AIR EACH WEEK AND WPR'S WEBSITE, WPR.ORG, SERVES MORE THAN 10 MILLION PAGEVIEWS EACH YEAR. WPR'S COMMITMENT TO THE HIGHEST STANDARDS OF NEWS AND CULTURAL CONTENT REFLECTS ITS BELIEF THAT PEOPLE AND COMMUNITIES THRIVE WITH AN OPEN EXCHANGE OF IDEAS AND INFORMATION.PROGRAM SERVICE ACCOMPLISHMENTS:WPR NEWS - FEATURING WPR, NPR AND BBC REPORTERS - OFFERS WISCONSINITES AN UNPARALLELED MIX OF JOURNALISM FROM WISCONSIN, THE NATION AND THE WORLD ALL DAY, EVERY DAY. REPORTERS AND LOCALLY HOSTED PROGRAMS BUILD STATEWIDE CONNECTIONS AND STRENGTHEN COMMUNITIES FROM BUREAUS IN MILWAUKEE, MADISON, GREEN BAY, WAUSAU, LA CROSSE, EAU CLAIRE AND SUPERIOR. TALK SHOWS LIKE "WISCONSIN TODAY AND "THE LARRY MEILLER SHOW" DIG DEEPER ON THE ISSUES WITH EXPERT GUESTS AND AUDIENCE INPUT.WPR PARTNERS WITH STATE AND REGIONAL MEDIA PROJECTS, INCLUDING WISCONSIN WATCH AND HARVEST PUBLIC MEDIA, TO EXPLORE COMPLICATED ISSUES WITH A DIVERSITY OF PERSPECTIVES. WPR IS TRAINING THE NEXT GENERATION OF REPORTERS WITH PUBLIC MEDIA'S HIGH STANDARDS OF ETHICS AND INTEGRITY VIA FELLOWSHIPS FOCUSED ON EARLY CAREER JOURNALISTS.REPORTERS, PRODUCERS, HOSTS AND STAFF REGULARLY GATHER INPUT ON COMMUNITY ISSUES, PROGRAMMING DECISIONS AND OTHER CONCERNS OF LISTENERS AND THE BROADER PUBLIC. STAFF AND LEADERSHIP RELY ON STATE AND NATIONAL SURVEY RESULTS TO HELP GUIDE THE PRODUCTION OF NEWS AND INFORMATION COVERAGE.WPR JOURNALISTS OFFER GROUNDED AND ENGAGING COVERAGE, WITH THOUGHTFUL INTERVIEWS AND ANALYSIS OF THE ISSUES AFFECTING WISCONSIN COMMUNITIES. WISCONSINITES RELY ON WPR FOR ACCURATE, UNBIASED NEWS ABOUT PERSONAL AND PUBLIC HEALTH, THE ENVIRONMENT, POLICING, POLITICS, EDUCATION, PRISON REFORM, BUSINESS, TECHNOLOGY, CULTURAL LIFE AND MORE.WPR MUSIC OFFERS LOCALLY-HOSTED CLASSICAL MUSIC SEVEN DAYS A WEEK, WITH JAZZ, WORLD AND FOLK MUSIC EACH WEEKEND. ALONG WITH OUTSTANDING MUSIC, LISTENERS STAY INFORMED WITH BRIEF, TOP-OF-THE-HOUR NEWSCASTS FROM NPR AND WPR ON WEEKDAYS. WPR MUSIC ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS, MADISON OPERA PERFORMANCES, AND OTHER BROADCASTS FEATURING WISCONSIN-BASED PERFORMERS AND PERFORMANCES THROUGHOUT THE YEAR.THOUSANDS OF WISCONSINITES ATTEND WPR'S COMMUNITY EVENTS HELD IN CITIES AROUND THE STATE EACH YEAR. WPR ALSO HELPS LOCAL NONPROFITS PROMOTE COMMUNITY EVENTS THAT CELEBRATE LOCAL TREASURES AND OUR HOSTS MAKE SPECIAL APPEARANCES THAT ENCOURAGE LITERACY, MUSIC EDUCATION, CULTURAL DIVERSITY AND MORE.WPR'S WEBSITE, WWW.WPR.ORG, OFFERS NEWS, COMMUNITY CALENDARS, AND STATION INFORMATION ALONG WITH LIVE WPR NEWS AND WPR MUSIC STREAMS AND MORE THAN 50,000 ARCHIVED AUDIO PROGRAMS. WPR'S MOBILE APP MAKES IT EASY TO READ AND LISTEN TO LIVE AND ARCHIVED CONTENT WHEREVER AUDIENCES ARE. WPR PODCASTS - AVAILABLE ON ALL MAJOR PLATFORMS - INCLUDE A 15-MINUTE NEWS SUMMARY EACH WEEKDAY, IN-DEPTH INVESTIGATIONS AND PODCASTS OF PROGRAMS FOUND ON OUR BROADCAST SCHEDULE. WPR'S CONVENIENT DAILY EMAIL NEWSLETTER HELPS THOUSANDS OF PEOPLE STAY ON TOP OF THE NEWS ON THEIR OWN SCHEDULE.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $15,833,514
Program Service Revenue $5,715
Investment Income $1,211,574
Other Revenue $0
TOTAL REVENUE $17,050,803

Expense Breakdown

Grants Paid $834,358
Salaries & Benefits $1,554,994
Fundraising Expenses $2,704,029
Program Expenses $8,442,582
Other Expenses $8,801,300
TOTAL EXPENSES $11,481,528

Year-over-Year Comparison

2024 2023 Change
Revenue $17,050,803 $13,002,122 +0.3%
Expenses $11,481,528 $11,412,232 +0.0%
Net Income $5,569,275 $1,589,890 +2.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
18
Independent Members
18
Employees
N/A
Volunteers
17

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$25,548
Total Directors
18
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ROY CHRISTIANSON CHAIR 5.00
Officer Director
$0 $0 $0
PETER LUNDBERG VICE CHAIR 2.00
Officer Director
$0 $0 $0
NICHOLAS ABTS TREASURER 2.00
Officer Director
$0 $0 $0
ERIC GREILING EXECUTIVE DIRECTOR OF WPRA 10.00
Officer
$19,023 $6,525 $25,548
PAT HEIM SECRETARY 2.00
Officer Director
$0 $0 $0
SARAH ASHWORTH LICENSEE REPRESENTATIVE 1.00
Officer Director
$0 $0 $0
NILES BERMAN DIRECTOR 1.00
Director
$0 $0 $0
TARA BERGESON DIRECTOR 1.00
Director
$0 $0 $0
MIRIAM BRABHAM DIRECTOR 1.00
Director
$0 $0 $0
DEDE ECKELS DIRECTOR 1.00
Director
$0 $0 $0
OMAR GRANADOS DIRECTOR 1.00
Director
$0 $0 $0
MAI LO LEE DIRECTOR 1.00
Director
$0 $0 $0
JANAN NAJEEB DIRECTOR 1.00
Director
$0 $0 $0
FRAN RAUSCHER DIRECTOR 1.00
Director
$0 $0 $0
MANDY ROBERTS DIRECTOR 1.00
Director
$0 $0 $0
MIKE STUART DIRECTOR 1.00
Director
$0 $0 $0
PAUL STURGUL DIRECTOR 1.00
Director
$0 $0 $0
SHAUNA SINGH BALDWIN DIRECTOR 1.00
Director
$0 $0 $0
STACY WIGFIELD DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $17,050,803 $11,481,528 $22,325,097 $5,569,275
2024 $13,002,122 $11,412,232 $16,341,778 $1,589,890
2023 $12,775,655 $12,329,458 $13,567,543 $446,197
2022 $13,336,665 $11,533,465 $11,978,603 $1,803,200
2021 $12,302,250 $10,173,219 $12,483,447 $2,129,031
2020 $11,638,307 $10,452,982 $9,268,907 $1,185,325
2020 $11,638,307 $10,452,982 $9,268,907 $1,185,325
2019 $10,960,592 $10,246,580 $8,311,380 $714,012
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