WISCONSIN PUBLIC RADIO ASSOCIATION INC

EIN: 237363536 501(c)(3) Arts, Culture & Humanities

MADISON, WI

Total Revenue
$17,050,803
Total Expenses
$11,481,528
Total Assets
$22,325,097
Net Assets
$22,161,014
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1974
Legal Domicile
WI
Principal Officer
ERIC GREILING
Phone
8007477444
Tax Period
2024-07-01 to 2025-06-30

WISCONSIN PUBLIC RADIO ASSOCIATION INC, founded in 1974, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $17.1M in total revenue in fiscal year 2024. Revenue surged 31% from the prior year, signaling strong growth momentum. The organization ran a surplus of $5.6M, a strong 33% operating margin.

Mission

THE WISCONSIN PUBLIC RADIO ASSOCIATION FURTHERS THE OBJECTIVES OF WISCONSIN PUBLIC RADIO BY: (1) SOLICITING CONTRIBUTIONS, (2) PROVIDING INFORMATION TO WPR AUDIENCES, (3) PROMOTING AND SUPPORTING PUBLIC RADIO BROADCASTING IN THE STATE OF WISCONSIN DIGITALLY AND ON THIRTY NINE (39) STATIONS, AND (4) DISTRIBUTING TO THE LICENSEES A PORTION OF FUNDS COLLECTED FROM ASSOCIATION MEMBERS AND OTHERS TO SUPPORT THE PROGRAMMING OPERATIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $15,833,514
Program Service Revenue $5,715
Investment Income $1,211,574
Other Revenue $0
TOTAL REVENUE $17,050,803

Expense Breakdown

Grants Paid $834,358
Salaries & Benefits $1,554,994
Fundraising Expenses $2,704,029
Program Expenses $8,442,582
Other Expenses $8,801,300
TOTAL EXPENSES $11,481,528

Year-over-Year Comparison

2024 2023 Change
Revenue $17,050,803 $13,002,122 +0.3%
Expenses $11,481,528 $11,412,232 +0.0%
Net Income $5,569,275 $1,589,890 +2.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
18
Independent Members
18
Employees
N/A
Volunteers
17

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$25,548
Total Directors
18
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ROY CHRISTIANSON CHAIR 5.00
Officer Director
$0 $0 $0
PETER LUNDBERG VICE CHAIR 2.00
Officer Director
$0 $0 $0
NICHOLAS ABTS TREASURER 2.00
Officer Director
$0 $0 $0
ERIC GREILING EXECUTIVE DIRECTOR OF WPRA 10.00
Officer
$19,023 $6,525 $25,548
PAT HEIM SECRETARY 2.00
Officer Director
$0 $0 $0
SARAH ASHWORTH LICENSEE REPRESENTATIVE 1.00
Officer Director
$0 $0 $0
NILES BERMAN DIRECTOR 1.00
Director
$0 $0 $0
TARA BERGESON DIRECTOR 1.00
Director
$0 $0 $0
MIRIAM BRABHAM DIRECTOR 1.00
Director
$0 $0 $0
DEDE ECKELS DIRECTOR 1.00
Director
$0 $0 $0
OMAR GRANADOS DIRECTOR 1.00
Director
$0 $0 $0
MAI LO LEE DIRECTOR 1.00
Director
$0 $0 $0
JANAN NAJEEB DIRECTOR 1.00
Director
$0 $0 $0
FRAN RAUSCHER DIRECTOR 1.00
Director
$0 $0 $0
MANDY ROBERTS DIRECTOR 1.00
Director
$0 $0 $0
MIKE STUART DIRECTOR 1.00
Director
$0 $0 $0
PAUL STURGUL DIRECTOR 1.00
Director
$0 $0 $0
SHAUNA SINGH BALDWIN DIRECTOR 1.00
Director
$0 $0 $0
STACY WIGFIELD DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $17,050,803 $11,481,528 $22,325,097 $5,569,275
2024 $13,002,122 $11,412,232 $16,341,778 $1,589,890
2023 $12,775,655 $12,329,458 $13,567,543 $446,197
2022 $13,336,665 $11,533,465 $11,978,603 $1,803,200
2021 $12,302,250 $10,173,219 $12,483,447 $2,129,031
2020 $11,638,307 $10,452,982 $9,268,907 $1,185,325
2020 $11,638,307 $10,452,982 $9,268,907 $1,185,325
2019 $10,960,592 $10,246,580 $8,311,380 $714,012
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