GREATER PITTSBURGH CONVENTION & VI… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1935

Legal Domicile

Principal Officer

JERAD BACHAR

Phone

4123250301

Tax Period

2023-01-01 to 2023-12-31

GREATER PITTSBURGH CONVENTION & VISITORS BUREAU INC, founded in 1935, is a mid-sized nonprofit that reported $14.2M in total revenue in fiscal year 2023. Revenue fell 23% from the prior year — a significant decline worth monitoring. Expenses of $15.9M exceeded revenue, resulting in a 12% operating deficit.

Mission

VISITPITTSBURGH IS A TOURISM DEVELOPMENT ORGANIZATION DEDICATED TO EXPANDING THE TOURISM ECONOMY ACROSS ALLEGHENY COUNTY.

Program Service Accomplishments

Program 1

GREATER PITTSBURGH CONVENTION & VISITORS BUREAU, INC., DBA VISITPITTSBURGH (THE BUREAU) IS THE OFFICIAL TOURISM PROMOTION AGENCY FOR ALLEGHENY COUNTY (THE COUNTY), PENNSYLVANIA. THE BUREAU'S GOAL IS TO ENHANCE THE COUNTY'S ECONOMY BY INCREASING VISITATION FROM TOURISTS, CONVENTIONS, MEETINGS AND OTHER VARIOUS EVENTS AS A SOURCE OF REVENUE AND JOBS. THE BUREAU IS RESPONSIBLE FOR INTRODUCING PITTSBURGH AND THE COUNTY TO THE WORLD THROUGH AGGRESSIVE SALES, MARKETING AND MEMBERSHIP COOPERATIVE EFFORTS THAT ATTRACT CONVENTIONS, SPORTS EVENTS AND LEISURE VISITORS. THIS OBJECTIVE IS ACCOMPLISHED THROUGH EXTENSIVE MARKETING EFFORTS, SALES TRIPS, HOSTED SPORTS EVENTS, TRADE SHOW PARTICIPATION, MEDIA TOURS AND COOPERATION WITH OTHER AGENCIES THAT HAVE SIMILAR OBJECTIVES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $12,988,793

Program Service Revenue $911,711

Investment Income $324,343

Other Revenue $5,082

TOTAL REVENUE $14,229,929

Expense Breakdown

Grants Paid $0

Salaries & Benefits $5,400,403

Fundraising Expenses $0

Other Expenses $10,521,363

TOTAL EXPENSES $15,921,766

Year-over-Year Comparison

	2023	2022	Change
Revenue	$14,229,929	$18,371,659	-0.2%
Expenses	$15,921,766	$10,901,754	+0.5%
Net Income	$-1,691,837	$7,469,905	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$779,484

Total Directors

Key Employees

$768,017

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MICHELE MELOY BURCHFIELD	BOARD CHAIR	0.50	Officer Director	$0	$0	$0
MEREDITH MEYER-GRELLI	IMM. PAST CHAIR	0.50	Officer Director	$0	$0	$0
PERRY IVERY	VICE CHAIRMAN	0.50	Officer Director	$0	$0	$0
TROY SCHOOLEY	TREASURER	0.50	Officer Director	$0	$0	$0
SHANNON BAKER	SECRETARY	0.50	Officer Director	$0	$0	$0
CURTIS AIKEN	DIRECTOR	0.50	Director	$0	$0	$0
DON ANDREZJSKI	DIRECTOR	0.50	Director	$0	$0	$0
MAMADOU BALDE	DIRECTOR	0.50	Director	$0	$0	$0
MULU BIRRU	DIRECTOR	0.50	Director	$0	$0	$0
LAILA BROCK	DIRECTOR	0.50	Director	$0	$0	$0
JASON BROWN	DIRECTOR	0.50	Director	$0	$0	$0
BETTY CRUZ	DIRECTOR	0.50	Director	$0	$0	$0
SCOTT FRENZ	DIRECTOR	0.50	Director	$0	$0	$0
DANIEL J GRIFFIN	DIRECTOR	0.50	Director	$0	$0	$0
GERARDO INTERIANO	DIRECTOR	0.50	Director	$0	$0	$0
JIM JEN	DIRECTOR	0.50	Director	$0	$0	$0
THOMAS MARTINI	DIRECTOR	0.50	Director	$0	$0	$0
STEFANIE CEDRO MOHR	DIRECTOR	0.50	Director	$0	$0	$0
SUKANTA NAG	DIRECTOR	0.50	Director	$0	$0	$0
IZZY RUDOLPH	DIRECTOR	0.50	Director	$0	$0	$0
TERRY WIRGINIS	DIRECTOR	0.50	Director	$0	$0	$0
JERAD BACHAR	CEO & PRESIDENT	40.00	Officer	$437,973	$33,929	$471,902
KAREN FISHER	CHIEF FINANCIAL OFFICER	40.00	Officer	$269,436	$38,146	$307,582
SUSAN KLEIN	CHIEF MARKETING OFFICER	40.00	Key Emp	$248,755	$48,907	$297,662
ANDREW ORTALE	CHIEF SALES OFFICER	40.00	Key Emp	$235,227	$35,508	$270,735
JENNIFER HAWKINS	EXECUTIVE DIRECTOR, SPORTS DEV.	40.00	Key Emp	$181,236	$18,384	$199,620
DEREK DAWSON	SR DIRECTOR, STRATEGIC INITIATIVES	40.00	Highest	$122,765	$18,371	$141,136
SHAVONNE HARDING	DIRECTOR, EASTERN REGIONAL SALES	40.00	Highest	$117,687	$11,603	$129,290
TOM YANOSICK	DIRECTOR, INFORMATION TECHNOLOGY	40.00	Highest	$116,270	$39,677	$155,947
ANDREA KARKHANIS	DIRECTOR, MARKET RESEARCH	40.00	Highest	$104,931	$12,880	$117,811
JOHN LEINEN	DIRECTOR, MIDWEST/WEST REGIONAL SALES	40.00	Highest	$102,806	$7,746	$110,552

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$14,229,929	$15,921,766	$15,976,287	$-1,691,837
2022	$18,371,659	$10,901,754	$17,553,012	$7,469,905
2021	$8,196,256	$7,072,565	$10,210,665	$1,123,691
2020	$5,259,727	$8,768,101	$7,109,092	$-3,508,374
2019	$13,384,256	$15,931,801	$10,521,608	$-2,547,545
2018	$13,028,858	$13,164,272	$12,128,107	$-135,414

GREATER PITTSBURGH CONVENTION & VISITORS BUREAU INC