THE FRED ROGERS COMPANY

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1971

Legal Domicile

Principal Officer

LISA MOSS

Phone

4126872990

Tax Period

2024-07-01 to 2025-06-30

THE FRED ROGERS COMPANY, founded in 1971, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $28.6M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion. Expenses of $57.4M exceeded revenue, resulting in a 101% operating deficit.

Mission

THE FRED ROGERS COMPANY WAS FOUNDED BY FRED ROGERS IN 1971 TO PRODUCE MISTER ROGERS' NEIGHBORHOOD (TELEVISION'S LONGEST-RUNNING PROGRAM FOR CHILDREN). FOLLOWING ITS FOUNDER'S DEATH IN 2003, THE COMPANY HAS EXPANDED TO BECOME A MAJOR SUPPLIER OF CHILDEN'S PROGRAMMING FOR PBS, WITH SIX SERIES REGULARLY BROADCASTED. ITS SIGNATURE PROPERTY, DANIEL TIGER'S NEIGHBORHOOD, SUPPORTS HEALTHY EMOTIONAL, SOCIAL, AND INTELLECTUAL GROWTH FOR THE VERY YOUNGEST VIEWERS, AND EMBODIES THE PHILOSOPHY AND VALUES OF FRED RODGERS. THE FRED ROGERS COMPANY WORKS IN TWO BROAD AREAS:1. CREATING ENGAGING, EDUCATIONAL CONTENT FOR YOUNG CHILDREN IN BROADCAST AND DIGITAL MEDIA, INCLUDING TELEVISION, WEBSITES, AND APPS. 2. EXTENDING THE IMPACT OF THIS CONTENT BY PARTNERING WITH OTHERS, INCLUDING NONPROFITS, REASEARCH ORGANIZATIONS, AND PBS MEMBER STATIONS, TO PROVIDE RESOURCES TO ACCOMPANY ITS PROGRAMS FOR PARENTS, TEACHERS, AND OTHER PEOPLE WHO WORK WITH CHILDREN.

Program Service Accomplishments

Program 1

Expenses: $27,025,914 Revenue: $2,128,809

DONKEY HODIE IS A PUPPET SERIES INSPIRED BY THE WORK OF FRED ROGERS THROUGH HIS MISSION TO HELP YOUNG VIEWERS NAVIGATE THE FRUSTRATIONS AND CHALLENGES OF CHILDHOOD. DONKIE HODIE PREMIRED ON PBS MAY...

Program 2

Expenses: $11,360,429 Revenue: $967,749

ALMA'S WAY IS AN ANIMATED SERIES CREATED BY SONIA MANZANO THAT PREMIERED ON PBS OCTOBER 4, 2021. ALMA RIVERA SHARES HER DILEMMAS WITH THE AUDIENCE AND DEMONSTRATES THAT WITH CRITICAL THINKING AND...

ALMA'S WAY IS AN ANIMATED SERIES CREATED BY SONIA MANZANO THAT PREMIERED ON PBS OCTOBER 4, 2021. ALMA RIVERA SHARES HER DILEMMAS WITH THE AUDIENCE AND DEMONSTRATES THAT WITH CRITICAL THINKING AND UNDERSTANDING OTHERS' POINTS OF VIEW SHE CAN THINK IT THROUGH AND SOLVE THE PROBLEM.

Program 3

Expenses: $6,491,093 Revenue: $2,961,747

DANIEL TIGER'S NEIGHBORHOOD PREMIRED ON PBS IN SEPTEMBER 2012, AND WAS WARMLY RECEIVED BY CHILDREN, PARENTS, AND EDUCATORS ALIKE. THIS ANIMATED SERIES, FOR A NEW GENERATION OF CHILDREN AGED 2-4...

DANIEL TIGER'S NEIGHBORHOOD PREMIRED ON PBS IN SEPTEMBER 2012, AND WAS WARMLY RECEIVED BY CHILDREN, PARENTS, AND EDUCATORS ALIKE. THIS ANIMATED SERIES, FOR A NEW GENERATION OF CHILDREN AGED 2-4, TELLS IT'S ENGAGING STORIES ABOUT THE LIFE OF A PRESCHOOLER USING MUSICAL STRATEGIES GROUNDED IN FRED ROGERS' LANDMARK SOCIAL-EMOTIONAL CURRICULUM. THROUGH IMAGINATION, CREATIVITY, AND MUSIC, DANIEL AND HIS FRIENDS LEARN THE KEY SOCIAL SKILLS NECESSARY FOR SCHOOL AND FOR LIFE. THE BROADCAST SERIES IS REGUALRLY ONE OF THE MOST-VIEWED BY PRESCHOOL CHILDREN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,254,526

Program Service Revenue $9,554,959

Investment Income $3,830,411

Other Revenue $9,911,674

TOTAL REVENUE $28,551,570

Expense Breakdown

Grants Paid $0

Salaries & Benefits $4,744,935

Fundraising Expenses $430,057

Program Expenses $51,708,195

Other Expenses $52,650,636

TOTAL EXPENSES $57,395,571

Year-over-Year Comparison

	2024	2023	Change
Revenue	$28,551,570	$26,090,019	+0.1%
Expenses	$57,395,571	$25,632,370	+1.2%
Net Income	$-28,844,001	$457,649	-64.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$996,738

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JEFFREY MALLORY	DIRECTOR	0.30	Director	$0	$0	$0
BETTY CRUZ	DIRECTOR	0.30	Director	$0	$0	$0
SCOTT LAMMIE	DIRECTOR	0.30	Director	$0	$0	$0
COOPER MUNROE	DIRECTOR (7/2024-12/2024) BOARD CHAIR (1/2025)	0.30	Director	$0	$0	$0
DEBRA DEMCHAK	DIRECTOR	0.30	Director	$0	$0	$0
WILLIAM ISLER	DIRECTOR	0.30	Director	$0	$0	$0
SARAH WOODINGS	DIRECTOR	0.30	Director	$0	$0	$0
JERLEAN DANIEL	BOARD CHAIR (72024-12/2024)	0.30	Director	$0	$0	$0
MICHELLE FIGLAR	DIRECTOR	0.30	Director	$0	$0	$0
YVONNE MAHER	DIRECTOR	0.30	Director	$0	$0	$0
DENIELLE PEMBERTON-HEARD	DIRECTOR	0.30	Director	$0	$0	$0
DAVID GRAFF	DIRECTOR	0.30	Director	$0	$0	$0
DWAYNE PINKEY	DIRECTOR	0.30	Director	$0	$0	$0
LESLI ROTENBERG	DIRECTOR	0.30	Director	$0	$0	$0
MARY MURRIN	DIRECTOR	0.30	Director	$0	$0	$0
SALLY MCGRADY	DIRECTOR	0.30	Director	$0	$0	$0
PAUL SIEFKEN	PRESIDENT/CEO	40.00	Officer	$325,109	$60,594	$385,703
LISA MOSS	TREASURER/CFO	40.00	Officer	$255,904	$26,759	$282,663
CHRISTOPHER ARNOLD	SECRETARY/COO	40.00	Officer	$274,040	$54,332	$328,372
ELLEN DOHERTY	EMPLOYEE	40.00	Highest	$256,182	$38,550	$294,732
MATT SHIELS	EMPLOYEE	40.00	Highest	$253,306	$25,574	$278,880
SUZANNE MASRI	EMPLOYEE	40.00	Highest	$195,912	$32,436	$228,348
KRISTIN DIQUOLLO	EMPLOYEE	40.00	Highest	$158,934	$24,563	$183,497
TIMOTHY FRIEZ	EMPLOYEE	40.00	Highest	$151,007	$30,777	$181,784

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$28,551,570	$57,395,571	$68,948,310	$-28,844,001
2024	$26,090,019	$25,632,370	$99,053,112	$457,649
2023	$27,992,352	$26,821,462	$98,638,032	$1,170,890
2022	$34,546,873	$25,633,653	$88,094,321	$8,913,220
2021	$27,439,160	$18,544,544	$87,784,156	$8,894,616
2020	$26,392,682	$20,026,906	$67,630,541	$6,365,776
2019	$25,002,072	$13,106,833	$61,110,269	$11,895,239
2018	$27,177,176	$18,516,586	$43,913,124	$8,660,590