VISIT HERSHEY & HARRISBURG (EIN 251796866) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1996

Legal Domicile

Principal Officer

SHARON S MYERS

Phone

7172317788

Tax Period

2024-07-01 to 2025-06-30

VISIT HERSHEY & HARRISBURG, founded in 1996, is a community nonprofit in the Community Improvement sector that reported $5.1M in total revenue in fiscal year 2024.

Mission

TO GENERATE ECONOMIC GROWTH AND STABILITY FOR THE PENNSYLVANIA COUNTIES OF DAUPHIN AND PERRY THROUGH THE MARKETING AND PROMOTION OF THE HERSHEY AND HARRISBURG REGION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $4,726,742

Program Service Revenue $161,383

Investment Income $156,525

Other Revenue $22,500

TOTAL REVENUE $5,067,150

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,486,201

Fundraising Expenses $0

Other Expenses $3,948,148

TOTAL EXPENSES $5,434,349

Year-over-Year Comparison

	2024	2023	Change
Revenue	$5,067,150	$4,977,441	+0.0%
Expenses	$5,434,349	$4,986,388	+0.1%
Net Income	$-367,199	$-8,947	+40.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$207,344

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARY E SMITH	PRES/CEO THR	37.50	Officer	$192,460	$14,884	$207,344
SHARON S MYERS	PRES./CEO	37.50	Officer	$0	$0	$0
SUE KUNISKY	VP OF OPERAT	37.50	Highest	$154,595	$6,751	$161,346
GREG COOK	EXEC DIRECTO	37.50	Highest	$117,088	$27,776	$144,864
AUDREY BIALAS	DIRECTOR OF	37.50	Highest	$101,850	$11,629	$113,479
LISA STOKES	IMM, PAST CH	1.00	Officer Director	$0	$0	$0
CLINTON M CULLISON	CHAIR	1.00	Officer Director	$0	$0	$0
JANET ROZZI	VICE CHAIR	1.00	Officer Director	$0	$0	$0
MICHELLE K MCKEOWN	TREASURER	1.00	Officer Director	$0	$0	$0
KARA LUZIK CANALE	SECRETARY	1.00	Officer Director	$0	$0	$0
MATTHEW KIDO	DIRECTOR	1.00	Director	$0	$0	$0
LYNN DAY	DIRECTOR	1.00	Director	$0	$0	$0
BREWER LISTER	DIRECTOR	1.00	Director	$0	$0	$0
JENSINE RUSICTO	DIRECTOR	1.00	Director	$0	$0	$0
FANIEL YEMANE	DIRECTOR	1.00	Director	$0	$0	$0
DAVID BAKER	DIRECTOR	1.00	Director	$0	$0	$0
JAMIE BERGER	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$5,067,150	$5,434,349	$1,506,835	$-367,199
2024	$4,977,441	$4,986,388	$1,879,711	$-8,947
2023	$4,860,707	$4,771,683	$1,832,944	$89,024
2022	$4,558,132	$4,237,803	$1,673,355	$320,329
2021	$2,339,831	$2,486,227	$1,690,314	$-146,396
2020	$3,903,542	$3,433,567	$1,553,541	$469,975
2019	$4,481,613	$4,729,885	$1,085,517	$-248,272
2018	$4,400,724	$4,337,208	$1,331,550	$63,516

VISIT HERSHEY & HARRISBURG