Real Estate Staging Association Inc

EIN: 260458241 Community Improvement

Columbus, NC

Total Revenue
$601,678
Total Expenses
$714,443
Total Assets
$222,802
Net Assets
$222,510
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2007
Legal Domicile
CA
Principal Officer
Shell Brodnax
Phone
8882018687
Tax Period
2025-01-01 to 2025-12-31

Real Estate Staging Association Inc, founded in 2007, is a small nonprofit in the Community Improvement sector that reported $602K in total revenue in fiscal year 2025. Revenue decreased 16% compared to the prior year. Expenses of $714K exceeded revenue, resulting in a 19% operating deficit.

Mission

To provide support to all professional real estate stagers in the United States and Canada. RESA is the portal to the staging industry and is the source of education and business tools focused on the needs of stagers.

Program Service Accomplishments

Program 1

Member Services Program - Our member services program served 1200 members through our 18 chapters with various resources, many of which can be accessed through our website.

Program 2

Professional Development Program - Provided various educational opportunities including webinars, pod-casts,continuing education courses,and mentoring.

Program 3

Held annual convention with multiple bonus sessions attended by 250. Held the Home Staging Industry Awards serving 1,499 members.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $596,517
Investment Income $87
Other Revenue $5,074
TOTAL REVENUE $601,678

Expense Breakdown

Grants Paid $0
Salaries & Benefits $400,162
Fundraising Expenses $0
Other Expenses $314,281
TOTAL EXPENSES $714,443

Year-over-Year Comparison

2025 2024 Change
Revenue $601,678 $717,553 -0.2%
Expenses $714,443 $709,406 +0.0%
Net Income $-112,765 $8,147 -14.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
7
Independent Members
7
Employees
4
Volunteers
250

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$106,180
Total Directors
7
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Gina Vierra Vice President 40.00
$105,121 $13,130 $118,251
Shell Brodnax CEO 32.00
Officer
$88,981 $17,199 $106,180
Tori Toth Secretary 1.00
Officer Director
$0 $0 $0
Joke Durojaiye Director 1.00
Director
$0 $0 $0
Yolanda Tillman Chairperson 1.00
Officer Director
$0 $0 $0
Lew Corcoran Director 1.00
Director
$0 $0 $0
Red Barrinuevo Treasurer 1.00
Officer Director
$0 $0 $0
Leah Jones Director 1.00
Director
$0 $0 $0
Nicole Schenk Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $601,678 $714,443 $222,802 $-112,765
2024 No data No data No data No data
2023 $628,485 $675,194 $327,128 $-46,709
2022 $563,995 $661,340 $373,837 $-97,345
2021 $520,864 $487,341 $471,182 $33,523
2020 $612,244 $463,586 $427,459 $148,658
2019 $754,459 $621,027 $278,735 $133,432
2018 $536,139 $568,419 $145,303 $-32,280
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