WILLIAMSON COUNTY CONVENTION & VIS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2007

Legal Domicile

Principal Officer

MAUREEN HALEY THORNTON

Phone

6157917554

Tax Period

2023-07-01 to 2024-06-30

WILLIAMSON COUNTY CONVENTION & VISITORS BUREAU INC, founded in 2007, is a community nonprofit in the Community Improvement sector that reported $3.7M in total revenue in fiscal year 2023. Revenue surged 36% from the prior year, signaling strong growth momentum. Expenses of $3.4M left a modest 10% surplus.

Mission

POSITIVELY IMPACT THE LOCAL ECONOMY BY INCREASING TRAVEL RELATED SPENDING IN WILLIAMSON COUNTY TN, PROVIDE QUALITY SERVICES TO THE VISITOR AND LOCAL HOSPITALITY INDUSTRY, AND ASSIST IN THE DEVELOPMENT, PRESERVATION AND EXPANSION OF THE COUNTY'S TOURISM PRODUCT.

Program Service Accomplishments

Program 1

THE CYE 12/31/2023 STATISTICS INCLUDE 8,560,774 VISITORS ACCORDING TO THE TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT AND $1,326,098,700 IN DIRECT VISITOR ECONOMIC IMPACT, A 10.9% INCREASE FROM 2022. THERE WAS AN ESTIMATED $1,635 PER HOUSEHOLD SAVINGS IN WILLIAMSON COUNTY, UP FROM AN ESTIMATED $1,522 IN 2022. FINALLY, THERE WERE APPROXIMATELY 578 APPOINTMENTS WITH MEETING AND TOURNAMENT PLANNERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $3,633,160

Program Service Revenue $85,994

Investment Income $49,595

Other Revenue $-37,251

TOTAL REVENUE $3,731,498

Expense Breakdown

Grants Paid $29,000

Salaries & Benefits $1,449,911

Fundraising Expenses $0

Other Expenses $1,884,354

TOTAL EXPENSES $3,363,265

Year-over-Year Comparison

	2023	2022	Change
Revenue	$3,731,498	$2,742,694	+0.4%
Expenses	$3,363,265	$2,887,600	+0.2%
Net Income	$368,233	$-144,906	-3.5%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$348,171

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TOM RYBAK	CHAIR	0.30	Officer Director	$0	$0	$0
KEN MOORE	IMMEDIATE PAST CHAIR	0.30	Officer Director	$0	$0	$0
ERIC STUCKEY	SECRETARY	0.30	Officer Director	$0	$0	$0
STEVE SMITH	TREASURER	0.30	Officer Director	$0	$0	$0
ANDY MARSHALL	DIRECTOR	0.25	Director	$0	$0	$0
ALMA MCLEMORE	DIRECTOR	0.25	Director	$0	$0	$0
ALLEN ARENDER	DIRECTOR	0.25	Director	$0	$0	$0
BARI BEASLEY	DIRECTOR	0.25	Director	$0	$0	$0
JUSTIN FOSTER	DIRECTOR	0.25	Director	$0	$0	$0
MATT LAHIFF	DIRECTOR	0.25	Director	$0	$0	$0
JUDY HAYES	DIRECTOR	0.25	Director	$0	$0	$0
DAN PRESTON	DIRECTOR	0.25	Director	$0	$0	$0
SEAN AIELLO	DIRECTOR	0.25	Director	$0	$0	$0
MATT LARGEN	DIRECTOR	0.25	Director	$0	$0	$0
BRANDY BLANTON	DIRECTOR	0.25	Director	$0	$0	$0
JENNIFER MASON	DIRECTOR	0.25	Director	$0	$0	$0
HITESH PATEL	DIRECTOR	0.25	Director	$0	$0	$0
LEE KENNEDY	DIRECTOR	0.25	Director	$0	$0	$0
MAUREEN THORNTON	PRESIDENT & CEO	40.00	Officer	$208,769	$21,241	$230,010
DAVID EDWARDS	VP, FINANCE & ADMIN	40.00	Officer	$106,036	$12,125	$118,161
LAUREN WARD	VP, MARKETING & COMM	40.00	Highest	$109,751	$16,121	$125,872

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$3,731,498	$3,363,265	$4,310,401	$368,233
2023	$2,742,694	$2,887,600	$4,032,473	$-144,906
2022	$2,137,464	$2,492,784	$4,185,057	$-355,320
2021	$2,986,412	$2,506,838	$4,778,551	$479,574
2020	$2,553,676	$2,226,536	$4,158,004	$327,140
2019	$2,476,377	$2,309,030	$3,897,880	$167,347
2018	$2,386,692	$2,298,625	$3,796,767	$88,067

WILLIAMSON COUNTY CONVENTION & VISITORS BUREAU INC