WILLIAMSON COUNTY CONVENTION & VISITORS BUREAU INC

EIN: 260600935 Community Improvement

FRANKLIN, TN

Total Revenue
$3,731,498
Total Expenses
$3,363,265
Total Assets
$4,310,401
Net Assets
$1,603,136
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2007
Legal Domicile
TN
Principal Officer
MAUREEN HALEY THORNTON
Phone
6157917554
Tax Period
2023-07-01 to 2024-06-30

WILLIAMSON COUNTY CONVENTION & VISITORS BUREAU INC, founded in 2007, is a community nonprofit in the Community Improvement sector that reported $3.7M in total revenue in fiscal year 2023. Revenue surged 36% from the prior year, signaling strong growth momentum. Expenses of $3.4M left a modest 10% surplus.

Mission

TO ATTRACT THE WORLD TO WILLIAMSON COUNTY

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $3,633,160
Program Service Revenue $85,994
Investment Income $49,595
Other Revenue $-37,251
TOTAL REVENUE $3,731,498

Expense Breakdown

Grants Paid $29,000
Salaries & Benefits $1,449,911
Fundraising Expenses $0
Other Expenses $1,884,354
TOTAL EXPENSES $3,363,265

Year-over-Year Comparison

2023 2022 Change
Revenue $3,731,498 $2,742,694 +0.4%
Expenses $3,363,265 $2,887,600 +0.2%
Net Income $368,233 $-144,906 -3.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
18
Independent Members
18
Employees
26
Volunteers
18

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$348,171
Total Directors
18
$0
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TOM RYBAK CHAIR 0.30
Officer Director
$0 $0 $0
KEN MOORE IMMEDIATE PAST CHAIR 0.30
Officer Director
$0 $0 $0
ERIC STUCKEY SECRETARY 0.30
Officer Director
$0 $0 $0
STEVE SMITH TREASURER 0.30
Officer Director
$0 $0 $0
ANDY MARSHALL DIRECTOR 0.25
Director
$0 $0 $0
ALMA MCLEMORE DIRECTOR 0.25
Director
$0 $0 $0
ALLEN ARENDER DIRECTOR 0.25
Director
$0 $0 $0
BARI BEASLEY DIRECTOR 0.25
Director
$0 $0 $0
JUSTIN FOSTER DIRECTOR 0.25
Director
$0 $0 $0
MATT LAHIFF DIRECTOR 0.25
Director
$0 $0 $0
JUDY HAYES DIRECTOR 0.25
Director
$0 $0 $0
DAN PRESTON DIRECTOR 0.25
Director
$0 $0 $0
SEAN AIELLO DIRECTOR 0.25
Director
$0 $0 $0
MATT LARGEN DIRECTOR 0.25
Director
$0 $0 $0
BRANDY BLANTON DIRECTOR 0.25
Director
$0 $0 $0
JENNIFER MASON DIRECTOR 0.25
Director
$0 $0 $0
HITESH PATEL DIRECTOR 0.25
Director
$0 $0 $0
LEE KENNEDY DIRECTOR 0.25
Director
$0 $0 $0
MAUREEN THORNTON PRESIDENT & CEO 40.00
Officer
$208,769 $21,241 $230,010
DAVID EDWARDS VP, FINANCE & ADMIN 40.00
Officer
$106,036 $12,125 $118,161
LAUREN WARD VP, MARKETING & COMM 40.00
Highest
$109,751 $16,121 $125,872
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $3,731,498 $3,363,265 $4,310,401 $368,233
2023 $2,742,694 $2,887,600 $4,032,473 $-144,906
2022 $2,137,464 $2,492,784 $4,185,057 $-355,320
2021 $2,986,412 $2,506,838 $4,778,551 $479,574
2020 $2,553,676 $2,226,536 $4,158,004 $327,140
2019 $2,476,377 $2,309,030 $3,897,880 $167,347
2018 $2,386,692 $2,298,625 $3,796,767 $88,067
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