Marketing Accountability Foundation (EIN 261371189) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2007

Principal Officer

James Meier

Tax Period

2023-10-01 to 2024-09-30

Marketing Accountability Foundation, founded in 2007, is a small nonprofit in the Human Services sector that reported $299K in total revenue in fiscal year 2023. Revenue surged 27% from the prior year, signaling strong growth momentum. Expenses of $289K left a modest 3% surplus.

Mission

TO ESTABLISH MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARDS ACROSS INDUSTRY AND DOMAIN FOR CONTINUOUS IMPROVEMENT IN FINANCIAL PERFORMANCE AND FOR THE GUIDANCE AND EDUCATION OF BUSINESS DECISION MAKERS AND USERS FOR PERFORMANCE AND FINANCIAL INFORMATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $295,000

Program Service Revenue $3,789

Investment Income $0

Other Revenue $0

TOTAL REVENUE $298,789

Expense Breakdown

Grants Paid $0

Salaries & Benefits $174,418

Fundraising Expenses $56,521

Program Expenses $188,596

Other Expenses $114,489

TOTAL EXPENSES $288,907

Year-over-Year Comparison

	2023	2022	Change
Revenue	$298,789	$235,653	+0.3%
Expenses	$288,907	$212,409	+0.4%
Net Income	$9,882	$23,244	-0.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$157,950

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Frank Findley	Executive Dir.	40.00	Officer	$157,950	$0	$157,950
Pamela Forbus	Trustee	1.00	Director	$0	$0	$0
David Stewart	Trustee	5.00	Director	$0	$0	$0
Venky Shankar	Trustee	1.00	Director	$0	$0	$0
Joanna Seddon	President	15.00	Officer	$0	$0	$0
James Meier	Treasurer	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$298,789	$288,907	$130,976	$9,882
2024	$416,903	$76,722	$86,637	$340,181
2019	$270,587	$438,299	$98,532	$-167,712
2018	$344,188	$521,053	$151,970	$-176,865

Marketing Accountability Foundation