Marketing Accountability Foundation

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2007

Legal Domicile

Principal Officer

James Meier

Tax Period

2025-01-01 to 2025-12-31

Marketing Accountability Foundation, founded in 2007, is a small nonprofit in the Human Services sector that reported $241K in total revenue in fiscal year 2025. Revenue fell 42% from the prior year — a significant decline worth monitoring. Expenses of $320K exceeded revenue, resulting in a 33% operating deficit.

Mission

TO ESTABLISH MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARDS ACROSS INDUSTRY AND DOMAIN FOR CONTINUOUS IMPROVEMENT IN FINANCIAL PERFORMANCE AND FOR THE GUIDANCE AND EDUCATION OF BUSINESS DECISION MAKERS AND USERS FOR PERFORMANCE AND FINANCIAL INFORMATION.

Program Service Accomplishments

Program 1

Expenses: $286,117

THE FOUNDATION COMPLETED AND POSTED MULTIPLE PROJECTS TO THEIR WEBSITE. THE FOUNDATION ALSO HAS OTHER PROJECTS IN VARIOUS STAGES AT YEAR-END. THE FOUNDATION USES THEIR WEBSITE, PUBLICATIONS...

THE FOUNDATION COMPLETED AND POSTED MULTIPLE PROJECTS TO THEIR WEBSITE. THE FOUNDATION ALSO HAS OTHER PROJECTS IN VARIOUS STAGES AT YEAR-END. THE FOUNDATION USES THEIR WEBSITE, PUBLICATIONS, CONFERENCES AND WORKSHOPS TO PROMULGATE THIER MISSION TO ESTABLISH, IMPROVE, ISSUE AND PROMOTE MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $211,375

Program Service Revenue $10,402

Investment Income $0

Other Revenue $18,840

TOTAL REVENUE $240,617

Expense Breakdown

Grants Paid $0

Salaries & Benefits $194,416

Fundraising Expenses $0

Program Expenses $286,117

Other Expenses $125,521

TOTAL EXPENSES $319,937

Year-over-Year Comparison

	2025	2024	Change
Revenue	$240,617	$416,903	-0.4%
Expenses	$319,937	$76,722	+3.2%
Net Income	$-79,320	$340,181	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$180,600

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Frank Findley	Executive Dir.	40.00	Officer	$180,600	$0	$180,600
Pamela Forbus	Trustee	1.00	Director	$0	$0	$0
David Stewart	Trustee	5.00	Director	$0	$0	$0
Venky Shankar	Trustee	1.00	Director	$0	$0	$0
Joanna Seddon	President	15.00	Officer	$0	$0	$0
James Meier	Treasurer	5.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$240,617	$319,937	$79,884	$-79,320
2024	$298,789	$288,907	$130,976	$9,882
2024	$416,903	$76,722	$86,637	$340,181
2019	$270,587	$438,299	$98,532	$-167,712
2018	$344,188	$521,053	$151,970	$-176,865