FISHCHOICE INC

FISHCHOICE HAS DESIGNED, DEVELOPED NOW MANAGES A SOPHISTICATED WEB SITE THAT PROVIDES THE FOLLOWING: PLEASE VISIT OUR WEBSITE AT WWW.FISHCHOICE.COM. 1) COMMERCIAL SEAFOOD BUYERS ARE CONNECTED WITH THE MOST ENVIRONMENTALLY PREFERRED AND SUSTAINABLE SEAFOOD SUPPLIERS. SUSTAINABLE SEAFOOD IS FISH AND SHELLFISH THAT IS CAUGHT OR FARMED IN WAYS THAT MAINTAIN HEALTHY POPULATIONS AND HAVE MINIMUM IMPACT ON THE ENVIRONMENT. 2 CONSUMERS OF SEAFOOD PRODUCTS ARE DIRECTED TO A WEB PAGE DESIGNED FOR CONSUMERS THAT EDUCATES THE PUBLIC ABOUT WHERE THEY CAN PURCHASE SEAFOODS FROM RESTAURANTS OR RETAILERS THAT CARRY SUSTAINABLE SEAFOODS. 3) ALL SEAFOOD PRODUCTS FEATURED ON THE FISHCHOICE WEB SITE MEET THE STRICT RANKING AND CERTIFICATION CRITERIA OF AT LEAST ONE OF THE ENVIRONMENTAL COMMUNITY'S LEADING ORGANIZATIONS. 4) FISHCHOICE DOESN'T DO ANY OF THE RANKING OR CERTIFICATION. THE CHARITY TAKES THE CRITERIA AND APPLIES IT TO MATCHING SEAFOOD PRODUCTS. 5) FISHCHOICE COLLABORATES WITH NINE OF THE WORLD'S LEADING ENVIRONMENTAL ORGANIZATIONS TO MAKE SUSTAINABLE AND ENVIRONMENTALLY PREFERABLE SEAFOOD MORE EASILY ACCESSIBLE. THESE ORGANIZATIONS ARE AS FOLLOWS: AQUACULTURE STEWARDSHIP COUNCIL, NATIONAL OCEANOGRAPHIC AND ATMOSPHERIC ADMINISTRATION (NOAA), FOOD ALLIANCE, FAIR TRADE, FISHWISE, MARINE STEWARDSHIP COUNCIL, MONTEREY BAY AQUARIUMS SEAFOOD WATCH PROGRAM, NEW ENGLAND AQUARIUM, AND SEACHOICE. FISHCHOICE ALSO CONTAINS A SOPHISTICATED ASSESSMENT TOOL THAT SEAFOOD BUSINESSES USE TO DETERMINE THE SUSTAINABILITY OF THEIR SEAFOOD OFFERINGS.

FISHCHOICE HAS DEVELOPED AN ONLINE TOOL TO TRACK THE IMPROVEMENTS OF FISHERIES GLOBALLY. OVER 90% OF GLOBAL FISHERY IMPROVEMENT PROJECTS THAT ARE RUN BY VARIOUS NGO'S AROUND THE GLOBE ARE TRACKED IN ONE PLACE, FISHERYPROGRESS.ORG. THIS ENABLES GOVERNMENTS, NGO'S AND INDUSTRY TO EFFICIENTLY PUSH FOR IMPROVEMENTS THAT LEAD TO MORE SUSTAINABLE FISHERIES. FISHERYPROGRESS.ORG IS OVERSEEN BY AN ADVISORY COMMITTEE AND MANAGED DAY TO DAY BY FISHCHOICE.