PLUG IN AMERICA

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2008

Legal Domicile

Principal Officer

JOEL LEVIN

Phone

3233721236

Tax Period

2023-01-01 to 2023-12-31

PLUG IN AMERICA, founded in 2008, is a community nonprofit in the Environment sector that reported $2.2M in total revenue in fiscal year 2023. Expenses of $2.7M exceeded revenue, resulting in a 26% operating deficit.

Mission

IN AUGUST 2008, PLUG IN AMERICA OFFICIALLY REGISTERED ITS DOMAIN NAME AND BECAME A 501(C)(3) NON-PROFIT, AS WELL AS THE NATION'S LARGEST ORGANIZATION DEDICATED TO EDUCATING THE PUBLIC, AUTOMAKERS AND POLICYMAKERS ON THE EFFICACY AND BENEFITS OF DRIVING ELECTRIC. MEMBERS

Program Service Accomplishments

Program 1

Expenses: $1,632,520 Revenue: $493,638

PLUG IN AMERICA INTRODUCED PLUGSTAR TO SIMPLIFY SHOPPING FOR AN ELECTRIC VEHICLE (EV), WITH TRAINING FOR ELECTRIC VEHICLE DEALERS, TOOLS, AND HELPLINE SUPPORT FOR CONSUMERS, DEALERS, ELECTRIC...

PLUG IN AMERICA INTRODUCED PLUGSTAR TO SIMPLIFY SHOPPING FOR AN ELECTRIC VEHICLE (EV), WITH TRAINING FOR ELECTRIC VEHICLE DEALERS, TOOLS, AND HELPLINE SUPPORT FOR CONSUMERS, DEALERS, ELECTRIC UTILITIES, AND MANY OTHERS. FOR THE CONSUMER, PLUG IN AMERICA'S INTEGRATED WEBSITE CONTAINS A WEALTH OF RESOURCES FOR EV SHOPPERS. FOR DEALERS AND MANUFACTURERS, PLUG IN AMERICA OFFERS IN-PERSON AND WEB-BASED ELECTRIC VEHICLE DEALER TRAINING, PLUS TOOLS FOR DEALERS TO CONFIDENTLY SELL EVS AND TO SUPPORT THE SPECIFIC NEEDS OF EV CUSTOMERS. PLUG IN AMERICA OFFERS AN ON-DEMAND VERSION OF ITS INTRODUCTORY EV SALES COURSE TO DEALERS.

Program 2

Expenses: $436,399 Revenue: $253,747

PLUG IN AMERICA'S POLICY TEAM SECURED FUNDING IN 2023 TO SUPPORT INITIATIVES, WEBINARS, AND TOPICS INCLUDING THE INFLATION REDUCTION ACT, USED EV INCENTIVES, THE RIGHT TO CHARGE, EV TAX CREDITS, THE...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,420,760

Program Service Revenue $714,057

Investment Income $0

Other Revenue $40,453

TOTAL REVENUE $2,175,270

Expense Breakdown

Grants Paid $46,000

Salaries & Benefits $1,784,796

Fundraising Expenses $138,575

Program Expenses $2,068,919

Other Expenses $905,923

TOTAL EXPENSES $2,736,719

Year-over-Year Comparison

	2023	2022	Change
Revenue	$2,175,270	$2,233,647	0.0%
Expenses	$2,736,719	$2,420,658	+0.1%
Net Income	$-561,449	$-187,011	+2.0%

Key Indicators

✓ Grants to Organizations ✓ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

250

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$346,773

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
WOODS BARRY	BOARD PRESIDENT	0.00	Officer Director	$0	$0	$0
GELLER MARC	BOARD VICE-PRESIDENT	0.00	Officer Director	$0	$0	$0
FRANK PAMELA	BOARD TREASURER	0.00	Officer Director	$0	$0	$0
SMITH TOM	BOARD SECRETARY	0.00	Officer Director	$0	$0	$0
BORCHES LIZA	BOARD MEMBER	0.00	Director	$0	$0	$0
BUELL TONIA	BOARD MEMBER	0.00	Director	$0	$0	$0
FELLOWS RAEJEAN	BOARD MEMBER (THRU 10/11/23)	0.00	Director	$0	$0	$0
FERRER CARISA	BOARD MEMBER	0.00	Director	$0	$0	$0
FREUND RON	BOARD MEMBER	0.00	Director	$0	$0	$0
GROSS BRITTA	BOARD MEMBER	0.00	Director	$0	$0	$0
KLOSE HANS	BOARD MEMBER	0.00	Director	$0	$0	$0
KRILL JENNIFER	BOARD MEMBER (THRU 11/10/23)	0.00	Director	$0	$0	$0
SUTLEY NANCY	BOARD MEMBER (THRU 10/1/23)	0.00	Director	$0	$0	$0
TUTT EILEEN	BOARD MEMBER (THRU 11/4/23)	0.00	Director	$0	$0	$0
WISHNIA ANDREW	BOARD MEMBER	0.00	Director	$0	$0	$0
LEVIN JOEL	EXECUTIVE DIRECTOR	40.00	Officer	$201,130	$21,327	$222,457
CARVER MARTHA	DIRECTOR OF FINANCE AND ADMIN	40.00	Officer	$123,596	$720	$124,316
MALMGREN INGRID	POLICY DIRECTOR	40.00	Highest	$110,000	$6,220	$116,220
PERKINS LINDSEY	DIRECTOR OF COMM & MARKETING	40.00	Highest	$102,911	$3,214	$106,125
GIDLEY JULIE	SR DIRECTOR OF PROGRAMS	40.00	Highest	$104,602	$720	$105,322

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$2,175,270	$2,736,719	$1,458,582	$-561,449
2022	$2,233,647	$2,420,658	$1,931,177	$-187,011
2021	$2,591,642	$1,622,208	$2,329,317	$969,434
2020	$1,786,212	$1,809,187	$1,232,202	$-22,975
2018	$2,245,782	$1,993,975	$1,504,656	$251,807