MARKETUMBRELLAORG

EIN: 262477706 501(c)(3) Community Improvement

NEW ORLEANS, LA

Total Revenue
$1,519,219
Total Expenses
$2,079,658
Total Assets
$2,123,387
Net Assets
$1,764,837
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2008
Legal Domicile
LA
Principal Officer
ANGELINA HARRISON
Phone
5048614485
Tax Period
2023-01-01 to 2023-12-31

MARKETUMBRELLAORG, founded in 2008, is a community nonprofit in the Community Improvement sector that reported $1.5M in total revenue in fiscal year 2023. Revenue fell 41% from the prior year — a significant decline worth monitoring. Expenses of $2.1M exceeded revenue, resulting in a 37% operating deficit.

Mission

BY LEARNING, SHARING AND GROWING, MARKETUMBRELLA.ORG (MUO) CULTIVATES COMMUNITY MARKETS THAT UTILIZE LOCAL RESOURCES TO BOLSTER AUTHENTIC LOCAL TRADITIONS. MUO BELIEVES THAT AMBITIOUS SOCIAL, HEALTH, ENVIRONMENTAL AND FINANCIAL GOALS ARE ACHIEVED IF TRUST AND RESPECT ARE PRESENT. MUO'S PROGRAMS INVOLVE ASSISTING OTHER MARKETS TO MEASURE THEIR OWN ECONOMIC IMPACT USING THEIR OWN DEVELOPED TOOLS, HOSTING WORKSHOPS IN DEVELOPING FUNDING STRATEGIES AND BEST PRACTICES, AND LAUNCHING AND CONDUCTING A NUMBER OF PROGRAMS THAT TARGET SPECIFIC AGRICULTURALLY BASED ENTERPRISES. MUO SERVES BOTH RESEARCH AND PRACTITIONER BY TESTING THEORIES ABOUT PUBLIC MARKETS VIA THE OPERATION OF ITS LONGEST RUNNING PROGRAM, THE CRESCENT CITY FARMERS MARKET.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,294,434
Program Service Revenue $172,394
Investment Income $30,417
Other Revenue $21,974
TOTAL REVENUE $1,519,219

Expense Breakdown

Grants Paid $500,241
Salaries & Benefits $839,873
Fundraising Expenses $5,677
Program Expenses $1,688,694
Other Expenses $739,544
TOTAL EXPENSES $2,079,658

Year-over-Year Comparison

2023 2022 Change
Revenue $1,519,219 $2,586,061 -0.4%
Expenses $2,079,658 $1,620,841 +0.3%
Net Income $-560,439 $965,220 -1.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
16
Independent Members
16
Employees
22
Volunteers
54

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$128,855
Total Directors
16
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CORDELIA HEANEY PAST EXECUTIVE DIRECTOR 40.00
Officer
$21,407 $990 $22,397
ANGELINA HARRISON INTERIM EXECUTIVE DIRECTOR 40.00
Officer
$89,042 $17,416 $106,458
ELISA MUNOZ-MILLER PRESIDENT 2.00
Officer Director
$0 $0 $0
AVERY CORENSWET VICE PRESIDENT 2.00
Officer Director
$0 $0 $0
AMY CORCORAN TREASURER 2.00
Officer Director
$0 $0 $0
ELENI SALLINGER SECRETARY 2.00
Officer Director
$0 $0 $0
DAVID WALLER DIRECTOR 2.00
Director
$0 $0 $0
CAROLINE GRAY DIRECTOR 2.00
Director
$0 $0 $0
SARA LEWIS DIRECTOR 2.00
Director
$0 $0 $0
SHARON COURTNEY DIRECTOR 2.00
Director
$0 $0 $0
EDWARD JURGIELEWICZ III DIRECTOR 2.00
Director
$0 $0 $0
ESTEBAN GERHSANIK DIRECTOR 2.00
Director
$0 $0 $0
JACOB YOUNG DIRECTOR 2.00
Director
$0 $0 $0
LINDSEY NAVARRO DIRECTOR 2.00
Director
$0 $0 $0
KHAI NGUYEN DIRECTOR 2.00
Director
$0 $0 $0
ASHLEY WEBER DIRECTOR 2.00
Director
$0 $0 $0
DAVID BAKER DIRECTOR 2.00
Director
$0 $0 $0
RUSTY GAUDE DIRECTOR 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $1,519,219 $2,079,658 $2,123,387 $-560,439
2022 $2,586,061 $1,620,841 $2,280,545 $965,220
2021 $1,214,239 $1,251,832 $1,295,577 $-37,593
2020 $1,447,142 $954,708 $1,263,436 $492,434
2019 $763,452 $713,249 $964,829 $50,203
2018 $779,424 $728,676 $898,511 $50,748
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