SAN DIEGO TOURISM MARKETING DISTRICT (EIN 262646009) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2007

Legal Domicile

Principal Officer

RICHARD BARTELL

Phone

6192096108

Tax Period

2024-07-01 to 2025-06-30

SAN DIEGO TOURISM MARKETING DISTRICT, founded in 2007, is a mid-sized nonprofit in the Community Improvement sector that reported $52.8M in total revenue in fiscal year 2024.

Mission

SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $51,745,496

Investment Income $1,028,501

Other Revenue $67,935

TOTAL REVENUE $52,841,932

Expense Breakdown

Grants Paid $50,371,932

Salaries & Benefits $354,752

Fundraising Expenses $0

Program Expenses $50,371,932

Other Expenses $1,185,968

TOTAL EXPENSES $51,912,652

Year-over-Year Comparison

	2024	2023	Change
Revenue	$52,841,932	$53,796,685	0.0%
Expenses	$51,912,652	$52,810,528	0.0%
Net Income	$929,280	$986,157	-0.1%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

$338,906

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
COLLEEN ANDERSON	EXECUTIVE DI	40.00	Key Emp	$281,278	$57,628	$338,906
RICHARD BARTELL	CHAIRMAN	1.00	Officer Director	$0	$0	$0
PATSY BOCK	BOARD MEMBER	1.00	Director	$0	$0	$0
ROBERT GLEASON	BOARD MEMBER	1.00	Director	$0	$0	$0
SCOTT HERMES	TREASURER	1.00	Officer Director	$0	$0	$0
ELVIN LAI	BOARD MEMBER	1.00	Director	$0	$0	$0
SUMMER SHOEMAKER	VICE CHAIR	1.00	Officer Director	$0	$0	$0
APRIL SHUTE	BOARD MEMBER	1.00	Director	$0	$0	$0
TOM TABLER	BOARD MEMBER	1.00	Director	$0	$0	$0
JOE TERZI	SECRETARY	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$52,841,932	$51,912,652	$22,992,122	$929,280
2024	$53,796,685	$52,810,528	$32,195,113	$986,157
2023	$41,786,236	$41,140,630	$33,444,034	$645,606
2022	$27,784,986	$27,629,835	$25,387,973	$155,151
2021	$22,278,392	$21,976,642	$15,230,708	$301,750
2020	$39,210,244	$38,612,377	$21,579,574	$597,867
2019	$45,650,397	$45,105,780	$37,801,938	$544,617
2018	$38,738,024	$39,007,266	$37,864,956	$-269,242

SAN DIEGO TOURISM MARKETING DISTRICT