Rhetoric Society of America

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2008

Legal Domicile

Phone

4015756458

Tax Period

2025-01-01 to 2025-12-31

Rhetoric Society of America, founded in 2008, is a small nonprofit in the Arts, Culture & Humanities sector that reported $400K in total revenue in fiscal year 2025. Revenue fell 26% from the prior year — a significant decline worth monitoring. Expenses of $363K left a modest 9% surplus.

Mission

THE RHETORIC SOCIETY OF AMERICA IS COMMITTED TO PUBLIC FACING RESEARCH TEACHING PROGRAMMING COMMENTARY TRAINING AND ENGAGEMENT IN RHETORICAL STUDIES.

Program Service Accomplishments

Program 1

Expenses: $165,766 Revenue: $105,261

RSA Institute - A scholarly gathering connecting approximately 250 senior and junior scholars in their respective areas of interest. This event nurtures the production of conference papers and...

RSA Institute - A scholarly gathering connecting approximately 250 senior and junior scholars in their respective areas of interest. This event nurtures the production of conference papers and journal articles in the field of rhetoric.

Program 2

Expenses: $42,276 Revenue: $0

RSA offers the fully-funded Waterhouse Emerging Scholars Program and the Lunsford Scholarly Writing Retreat to small groups of graduate students and junior scholars. The programs provide mentoring...

RSA offers the fully-funded Waterhouse Emerging Scholars Program and the Lunsford Scholarly Writing Retreat to small groups of graduate students and junior scholars. The programs provide mentoring and professional development to young scholars and creates a community of support for these young scholars as they learn to navigate the academic environment and meet its publishing demands.

Program 3

Expenses: $18,333 Revenue: $44,022

Publications - Rhetoric Society Quarterly the official journal of the Rhetoric Society of America features original articles on all areas of rhetorical studies including theory history criticism and pedagogy. The journal addresses an interdisciplinary audience of scholars and students of rhetorics who work in communication studies English studies philosophy politics and other allied fields.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $221,108

Program Service Revenue $149,283

Investment Income $29,541

Other Revenue $0

TOTAL REVENUE $399,932

Expense Breakdown

Grants Paid $0

Salaries & Benefits $102,970

Fundraising Expenses $0

Program Expenses $226,375

Other Expenses $259,874

TOTAL EXPENSES $362,844

Year-over-Year Comparison

	2025	2024	Change
Revenue	$399,932	$538,560	-0.3%
Expenses	$362,844	$472,775	-0.2%
Net Income	$37,088	$65,785	-0.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$88,255

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Gwendolyn Pough	President	1.00	Officer Director	$0	$0	$0
LISA FLORES	PRESIDENT ELECT	1.00	Officer Director	$0	$0	$0
VANESSA BEASLEY	PAST PRESIDENT	1.00	Officer Director	$0	$0	$0
JENNIFER LEMESURIER	DIRECTOR	1.00	Director	$0	$0	$0
ANITA MIXON	DIRECTOR	1.00	Director	$0	$0	$0
RACHAEL MCINTOSH	DIRECTOR	1.00	Director	$0	$0	$0
RASHA DIAB	DIRECTOR	1.00	Director	$0	$0	$0
LEIGH ELION	DIRECTOR	1.00	Director	$0	$0	$0
MATTHEW HOUDEK	DIRECTOR	1.00	Director	$0	$0	$0
MIKAYLA TORRES	DIRECTOR	1.00	Director	$0	$0	$0
ERIN RAND	DIRECTOR	1.00	Director	$0	$0	$0
ALLISON PRASCH	DIRECTOR	1.00	Director	$0	$0	$0
RYAN SKINNELL	DIRECTOR	1.00	Director	$0	$0	$0
JEN CLARY-LEMON	DIRECTOR	1.00	Director	$0	$0	$0
AMY YOUNG	DIRECTOR	1.00	Director	$0	$0	$0
LESLIE DINAUER	Executive Director	40.00	Officer	$88,255	$0	$88,255

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$399,932	$362,844	$1,526,315	$37,088
2024	No data	No data	No data	No data
2023	$488,644	$387,064	$1,229,623	$101,580
2022	$323,887	$531,314	$1,125,787	$-207,427
2021	$413,616	$236,427	$1,390,488	$177,189
2020	$340,959	$193,638	$1,177,173	$147,321
2019	$353,949	$116,898	$1,056,353	$237,051
2018	$488,565	$402,600	$783,745	$85,965