Rhetoric Society of America

EIN: 262818438 501(c)(3) Arts, Culture & Humanities

EDWARDS, CO

Total Revenue
$399,932
Total Expenses
$362,844
Total Assets
$1,526,315
Net Assets
$1,475,339
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2008
Legal Domicile
IL
Phone
4015756458
Tax Period
2025-01-01 to 2025-12-31

Rhetoric Society of America, founded in 2008, is a small nonprofit in the Arts, Culture & Humanities sector that reported $400K in total revenue in fiscal year 2025. Revenue fell 26% from the prior year — a significant decline worth monitoring. Expenses of $363K left a modest 9% surplus.

Mission

THE RHETORIC SOCIETY OF AMERICA IS COMMITTED TO PUBLIC FACING RESEARCH TEACHING PROGRAMMING COMMENTARY TRAINING AND ENGAGEMENT IN RHETORICAL STUDIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $221,108
Program Service Revenue $149,283
Investment Income $29,541
Other Revenue $0
TOTAL REVENUE $399,932

Expense Breakdown

Grants Paid $0
Salaries & Benefits $102,970
Fundraising Expenses $0
Program Expenses $226,375
Other Expenses $259,874
TOTAL EXPENSES $362,844

Year-over-Year Comparison

2025 2024 Change
Revenue $399,932 $538,560 -0.3%
Expenses $362,844 $472,775 -0.2%
Net Income $37,088 $65,785 -0.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
15
Independent Members
15
Employees
2
Volunteers
50

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$88,255
Total Directors
15
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Gwendolyn Pough President 1.00
Officer Director
$0 $0 $0
LISA FLORES PRESIDENT ELECT 1.00
Officer Director
$0 $0 $0
VANESSA BEASLEY PAST PRESIDENT 1.00
Officer Director
$0 $0 $0
JENNIFER LEMESURIER DIRECTOR 1.00
Director
$0 $0 $0
ANITA MIXON DIRECTOR 1.00
Director
$0 $0 $0
RACHAEL MCINTOSH DIRECTOR 1.00
Director
$0 $0 $0
RASHA DIAB DIRECTOR 1.00
Director
$0 $0 $0
LEIGH ELION DIRECTOR 1.00
Director
$0 $0 $0
MATTHEW HOUDEK DIRECTOR 1.00
Director
$0 $0 $0
MIKAYLA TORRES DIRECTOR 1.00
Director
$0 $0 $0
ERIN RAND DIRECTOR 1.00
Director
$0 $0 $0
ALLISON PRASCH DIRECTOR 1.00
Director
$0 $0 $0
RYAN SKINNELL DIRECTOR 1.00
Director
$0 $0 $0
JEN CLARY-LEMON DIRECTOR 1.00
Director
$0 $0 $0
AMY YOUNG DIRECTOR 1.00
Director
$0 $0 $0
LESLIE DINAUER Executive Director 40.00
Officer
$88,255 $0 $88,255
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $399,932 $362,844 $1,526,315 $37,088
2024 No data No data No data No data
2023 $488,644 $387,064 $1,229,623 $101,580
2022 $323,887 $531,314 $1,125,787 $-207,427
2021 $413,616 $236,427 $1,390,488 $177,189
2020 $340,959 $193,638 $1,177,173 $147,321
2019 $353,949 $116,898 $1,056,353 $237,051
2018 $488,565 $402,600 $783,745 $85,965
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