Fight the New Drug Inc

EIN: 263550143 501(c)(3) Mental Health

Murray, UT

Total Revenue
$901,557
Total Expenses
$1,013,198
Total Assets
$141,584
Net Assets
$34,111
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Financial Trends

Organization Details

Formation Year
2008
Legal Domicile
UT
Principal Officer
Natale McAneney
Phone
3854048811
Tax Period
2025-01-01 to 2025-12-31

Fight the New Drug Inc, founded in 2008, is a small nonprofit in the Mental Health sector that reported $902K in total revenue in fiscal year 2025. Expenses of $1.0M exceeded revenue, resulting in a 12% operating deficit.

Mission

Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts.

Program Service Accomplishments

Program 1
Expenses: $320,690 Revenue: $35,218

Live Presentation Program - Fight the New Drug's Live Presentation Program delivers in-person educational experiences that provide research-based information on the harms of pornography to students...

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Live Presentation Program - Fight the New Drug's Live Presentation Program delivers in-person educational experiences that provide research-based information on the harms of pornography to students, parents, educators, and community groups. In 2025, the organization delivered 61 live events, reaching 15,229 individuals. Post-event survey data indicates that approximately 9495% of attendees reported increased understanding of the harms of pornography, and a majority reported feeling motivated to take action and equipped with tools to engage in informed conversations. Presentations were updated to address emerging issues such as sextortion, artificial intelligence, and digital exploitation, and were delivered across the United States and internationally.

Program 2
Expenses: $432,131

Harms of Porn Awareness Program - Fight the New Drug's Harms of Porn Awareness Program is the organization's largest-reaching initiative, utilizing digital campaigns, social media, online resources...

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Harms of Porn Awareness Program - Fight the New Drug's Harms of Porn Awareness Program is the organization's largest-reaching initiative, utilizing digital campaigns, social media, online resources, and documentary content to educate the public about the impacts of pornography. In 2025, the program reached over 56 million individuals across 234 countries and territories, supported by more than 6.2 million followers across platforms. Digital content generated approximately 136 million impressions, 17.4 million video views, and over 13 million engagements. The program also distributed educational materials such as the Brain, Heart, World documentary and led global campaigns like "No Porn November," which engaged tens of thousands of participants.

Program 3
Expenses: $162,926

Consider Before Consuming Podcast Program - The Consider Before Consuming Podcast Program provides long-form educational content through a research-informed podcast featuring experts, survivors, and...

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Consider Before Consuming Podcast Program - The Consider Before Consuming Podcast Program provides long-form educational content through a research-informed podcast featuring experts, survivors, and advocates discussing the personal, relational, and societal impacts of pornography. In 2025, the podcast released 25 new episodes and generated approximately 1.2 million listens during the year, contributing to over 11.3 million all-time listens. The program expanded its reach through video-first distribution and addressed timely topics such as mental health, recovery, and emerging digital platforms. This program serves as a key resource for individuals seeking deeper understanding and supports informed decision-making through evidence-based dialogue.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $816,392
Program Service Revenue $35,218
Investment Income $768
Other Revenue $49,179
TOTAL REVENUE $901,557

Expense Breakdown

Grants Paid $0
Salaries & Benefits $768,167
Fundraising Expenses $37,531
Program Expenses $915,747
Other Expenses $245,031
TOTAL EXPENSES $1,013,198

Year-over-Year Comparison

2025 2024 Change
Revenue $901,557 $841,023 +0.1%
Expenses $1,013,198 $1,166,542 -0.1%
Net Income $-111,641 $-325,519 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
6
Independent Members
6
Employees
8
Volunteers
10

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$112,391
Total Directors
6
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Kacie Malouf Chair 1.00
Officer Director
$0 $0 $0
Sam Malouf Board Member 1.00
Director
$0 $0 $0
Clay Olsen Board Member 1.00
Officer Director
$0 $0 $0
Elizabeth Smart Secretary 1.00
Director
$0 $0 $0
Louie Greek Board Member 1.00
Director
$0 $0 $0
Dr Brook Parker-Bello Board Member 1.00
Director
$0 $0 $0
Natale McAneney Executive Director 40.00
Officer
$107,775 $4,616 $112,391
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $901,557 $1,013,198 $141,584 $-111,641
2024 No data No data No data No data
2023 $697,836 $1,227,127 $356,635 $-529,291
2022 $1,439,055 $1,549,197 $827,817 $-110,142
2021 $1,518,548 $1,573,323 $878,104 $-54,775
2020 $1,613,007 $1,549,949 $946,738 $63,058
2019 $410,312 $1,627,339 $867,208 $-1,217,027
2018 $1,462,942 $1,518,320 $2,097,816 $-55,378
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