PERFORMANCE MARKETING ASSOCIATION … - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2009

Legal Domicile

Principal Officer

TRICIA MEYER

Phone

7177185119

Tax Period

2024-01-01 to 2024-12-31

PERFORMANCE MARKETING ASSOCIATION INC, founded in 2009, is a small nonprofit in the Community Improvement sector that reported $136K in total revenue in fiscal year 2024. Revenue grew 20% year-over-year, indicating healthy expansion.

Program Service Accomplishments

Program 1

GRASSROOTS ACTIVITIES - THE PERFORMANCE MARKETING ASSOCIATION (PMA) COORDINATED GRASSROOTS EFFORTS TO FIGHT LEGISLATION IN 10 STATES. THE PMA INTERFACED WITH POLITICAL ADVISERS, MET WITH LEGISLATORS AND COORDINATED MEMBER ACTION SUCH AS LETTER WRITING CAMPAIGNS, CALLS AND VISITS TO STATE LEGISLATORS. THIS LEGISLATION, IF PASSED, WOULD IMPACT NEARLY 75,000 SMALL BUSINESSES. PMA WAS SUCCESSFUL IN PREVENTING THE LAWS FROM BEING PASSED IN 8 OUT OF THE 10 STATES.

Program 2

THOUGHT LEADERSHIP - THE INDUSTRY PMA REPRESENTS INCLUDES OVER 200,000 ONLINE ADVERTISING COMPANIES WITH MANY DIVERSE BUSINESS MODELS. THE PMA CREATES FORUMS FOR DISCUSSION AND RESOLUTION OF KEY...

THOUGHT LEADERSHIP - THE INDUSTRY PMA REPRESENTS INCLUDES OVER 200,000 ONLINE ADVERTISING COMPANIES WITH MANY DIVERSE BUSINESS MODELS. THE PMA CREATES FORUMS FOR DISCUSSION AND RESOLUTION OF KEY ISSUES IMPACTING THE INDUSTRY. THESE ISSUES INCLUDE FRAUD DETECTION AND PREVENTION, BEST PRACTICES, RECRUITMENT OF NEW BUSINESSES TO THIS INDUSTRY, COVERGENCE WITH OTHER BUSINESS MODELS, AND STANDARDS AND POLICIES TO IMPROVE EFFECTIVNESS. THE PMA HAS A WEBSITE AND BLOG WHERE IT PROVIDED CONTINUAL ACCESS TO KEY INFORMATION TO THE INDUSTRY ON THESE ISSUES, HOSTED PODCASTS AND ITS LEADERSHIP TEAM SPOKE AT SEVERAL INDUSTRY SEMINARS AND EVENTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $135,934

Program Service Revenue $0

Investment Income $2

Other Revenue $0

TOTAL REVENUE $135,936

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $138,499

TOTAL EXPENSES $138,499

Year-over-Year Comparison

	2024	2023	Change
Revenue	$135,936	$113,499	+0.2%
Expenses	$138,499	$122,143	+0.1%
Net Income	$-2,563	$-8,644	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JEANNINE CROOKS	BOARD MEMBER	1.00	Director	$0	$0	$0
KELLY GROUND	BOARD MEMBER - TREASURER	1.00	Director	$0	$0	$0
CHRISTEN EVANS	BOARD MEMBER	3.00	Director	$0	$0	$0
DEBBI DOUGHERTY	BOARD MEMBER	1.00	Director	$0	$0	$0
CHRIS TRADGETT	BOARD MEMBER	1.00	Director	$0	$0	$0
DUSTIN HOWES	BOARD MEMBER	1.00	Director	$0	$0	$0
JIM NICHOLS	BOARD MEMBER - VICE PRESIDENT	1.00	Director	$0	$0	$0
SARAH BEESKOW BLAY	BOARD OFFICER	5.00	Director	$0	$0	$0
LEE-ANN JOHNSTONE	BOARD MEMBER	1.00	Director	$0	$0	$0
JADE MAYBERRY	BOARD MEMBER - PRESIDENT	1.00	Director	$0	$0	$0
KATIE JONES	BOARD MEMBER	1.00	Director	$0	$0	$0
ERIN KRISTYNIAK	BOARD MEMBER	1.00	Director	$0	$0	$0
CERES CUEVA	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$135,936	$138,499	$30,754	$-2,563
2023	$113,499	$122,143	$33,317	$-8,644
2022	$96,392	$170,729	$41,961	$-74,337
2021	$80,048	$105,011	$116,298	$-24,963
2020	$89,393	$103,442	$141,261	$-14,049
2019	$118,829	$169,597	$155,310	$-50,768
2018	$111,672	$118,755	$206,078	$-7,083

PERFORMANCE MARKETING ASSOCIATION INC