HEALTHY BIRTH DAY INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2009

Legal Domicile

Principal Officer

JULIE FULLER

Phone

5156508685

Tax Period

2024-01-01 to 2024-12-31

HEALTHY BIRTH DAY INC, founded in 2009, is a community nonprofit in the Health Care sector that reported $2.5M in total revenue in fiscal year 2024. Revenue surged 25% from the prior year, signaling strong growth momentum. Expenses of $2.3M left a modest 8% surplus.

Mission

COUNT THE KICKS IS AN EVIDENCE-BASED CAMPAIGN THAT TEACHES EXPECTANT PARENTS ABOUT THE IMPORTANCE OF TRACKING FETAL MOVEMENTS.

Program Service Accomplishments

Program 1

Expenses: $1,853,385

COUNT THE KICKS IS AN EVIDENCE-BASED STILLBIRTH PREVENTION PROGRAM THAT TEACHES EXPECTANT PARENTS THE METHOD FOR AND IMPORTANCE OF MONITORING THEIR BABY'S MOVEMENTS DAILY DURING THE THIRD TRIMESTER OF PREGNANCY, WITH THE GOAL OF LOWERING THE COUNTRY'S STILLBIRTH RATE AND SAVING BABIES ACROSS THE NATION. COUNT THE KICKS HELPS EXPECTANT PARENTS GET TO KNOW THEIR BABY'S NORMAL MOVEMENT PATTERNS AND EMPOWERS THEM TO CONTACT THEIR HEALTH CARE PROVIDER RIGHT AWAY IF THERE IS A CHANGE IN WHAT'S NORMAL FOR THEIR BABY. EVIDENCE SHOWS THAT EXPECTANT PARENTS WHO UTILIZE COUNT THE KICKS HAVE BETTER BIRTH OUTCOMES. BJOG: AN INTERNATIONAL JOURNAL OF OBSTETRICS AND GYNAECOLOGY PUBLISHED RESEARCH THAT SHOWS A MORE THAN 30% REDUCTION IN IOWA'S STILLBIRTH RATE IN THE FIRST 10 YEARS OF THE COUNT THE KICKS STILLBIRTH PREVENTION PROGRAM AT A TIME WHEN AMERICA'S STILLBIRTH RATE REMAINED STAGNANT. THE RESULTS HAVE LED RESEARCHERS TO CALL FOR URGENT ACTION TO ADDRESS THE STILLBIRTH CRISIS IN THE U.S. AND TO STUDY COUNT THE KICKS ON A NATIONAL LEVEL.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,578,736

Program Service Revenue $0

Investment Income $17,325

Other Revenue $-140,873

TOTAL REVENUE $2,455,188

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,076,859

Fundraising Expenses $154,039

Program Expenses $1,853,385

Other Expenses $1,193,747

TOTAL EXPENSES $2,270,606

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,455,188	$1,962,108	+0.3%
Expenses	$2,270,606	$2,096,333	+0.1%
Net Income	$184,582	$-134,225	-2.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

495

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$138,992

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DEIDRE DEJEAR	PRESIDENT	1.00	Officer Director	$0	$0	$0
BRIAN PATTINSON	VICE-PRESIDENT	1.00	Officer Director	$0	$0	$0
KEITH SNOW	SECRETARY	0.50	Officer Director	$0	$0	$0
JULIE FULLER	TREASURER	2.00	Officer Director	$0	$0	$0
AMY ADKINS	DIRECTOR	0.50	Director	$0	$0	$0
KERRY BIONDI-MORLAN	DIRECTOR	0.50	Director	$0	$0	$0
JAN CARUTHERS	DIRECTOR	0.50	Director	$0	$0	$0
LISA HOLTORF	DIRECTOR	0.50	Director	$0	$0	$0
TIRA MAYS	DIRECTOR	0.50	Director	$0	$0	$0
TIM O'NEIL	DIRECTOR	0.50	Director	$0	$0	$0
SENATOR JANET PETERSEN	DIRECTOR	0.50	Director	$0	$0	$0
KATE SAFRIS	DIRECTOR	0.50	Director	$0	$0	$0
TIFFAN YAMEN	DIRECTOR	0.50	Director	$0	$0	$0
ROSE HORTON	DIRECTOR	0.50	Director	$0	$0	$0
EMMA KELLY	DIRECTOR	0.50	Director	$0	$0	$0
EMILY PRICE	CHIEF EXECUTIVE OFFICER	55.00	Officer	$135,038	$3,954	$138,992

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$2,455,188	$2,270,606	$839,951	$184,582
2023	$1,962,108	$2,096,333	$721,894	$-134,225
2022	$1,108,645	$1,298,188	$889,140	$-189,543
2021	$1,076,851	$893,578	$737,955	$183,273
2020	$788,918	$623,081	$511,722	$165,837
2019	$525,778	$498,459	$345,885	$27,319
2018	$563,196	$512,064	$318,566	$51,132