SANTA YNEZ VALLEY HOTEL ASSN INC

EIN: 264735904 Community Improvement

SOLVANG, CA

Total Revenue
$1,341,926
Total Expenses
$1,595,217
Total Assets
$51,202
Net Assets
$-28,974
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2009
Legal Domicile
CA
Principal Officer
LINDA JOHANSEN
Phone
8053443307
Tax Period
2025-01-01 to 2025-12-31

SANTA YNEZ VALLEY HOTEL ASSN INC, founded in 2009, is a community nonprofit in the Community Improvement sector that reported $1.3M in total revenue in fiscal year 2025. Expenses of $1.6M exceeded revenue, resulting in a 19% operating deficit.

Mission

THE ORGANIZATION'S PRIMARY PURPOSE IS TO HELP FUND ELIGIBLE ORGANIZATIONS THAT PROMOTE TOURISM AND TO INCREASE OCCUPANCY IN THE LOCAL AREA HOTELS/MOTELS/INNS AND OTHER VARIOUS LODGING FACILITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,341,735
Program Service Revenue $0
Investment Income $191
Other Revenue $0
TOTAL REVENUE $1,341,926

Expense Breakdown

Grants Paid $86,991
Salaries & Benefits $488,962
Fundraising Expenses $0
Program Expenses $1,491,948
Other Expenses $1,019,264
TOTAL EXPENSES $1,595,217

Year-over-Year Comparison

2025 2024 Change
Revenue $1,341,926 $1,348,584 0.0%
Expenses $1,595,217 $1,774,259 -0.1%
Net Income $-253,291 $-425,675 -0.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
9
Independent Members
9
Employees
2
Volunteers
9

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JONATHAN ROSENSON VICE CHAIRMAN 2.00
Officer Director
$0 $0 $0
KATHLEEN COCHRAN Director 2.00
Director
$0 $0 $0
KRISTOPHER MCLAUGHLIN Treasurer 2.00
Officer Director
$0 $0 $0
LINDA JOHANSEN Chairman 2.00
Officer Director
$0 $0 $0
JIM FLAGG Director 2.00
Director
$0 $0 $0
GREER SHULL Director 2.00
Director
$0 $0 $0
WILL HENRY Director 2.00
Director
$0 $0 $0
JEFF HARTMAN Director 2.00
Director
$0 $0 $0
STORMIE STRICKLAND Secretary 2.00
Officer Director
$0 $0 $0
SHELBY SIM PRESIDENT/CEO 40.00
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,341,926 $1,595,217 $51,202 $-253,291
2024 No data No data No data No data
2023 $1,289,539 $1,339,641 $681,477 $-50,102
2022 $1,318,908 $1,182,348 $723,041 $136,560
2021 $978,398 $827,067 $591,081 $151,331
2020 $707,577 $676,715 $442,893 $30,862
2019 $1,014,848 $921,778 $414,186 $93,070
2018 $954,101 $941,267 $382,394 $12,834
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