CHARACTER THAT COUNTS INC (EIN 271189956) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2009

Legal Domicile

Principal Officer

WILLIAM HANNA

Phone

8165256339

Tax Period

2023-01-01 to 2023-12-31

CHARACTER THAT COUNTS INC, founded in 2009, is a small nonprofit in the Religion sector that reported $936K in total revenue in fiscal year 2023. Revenue surged 31% from the prior year, signaling strong growth momentum. The organization ran a surplus of $460K, a strong 49% operating margin.

Mission

PROVIDE A COMMUNITY AND/OR CHURCH BASED CHARACTER BIBLE STUDY DEVELOP BOOKS AND MERCHANDISE THAT FACILITATE BIBLICAL CHARACTER ATTRIBUTES IN INDIVIDUALS' LIVES

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $830,572

Program Service Revenue $0

Investment Income $21,342

Other Revenue $83,780

TOTAL REVENUE $935,694

Expense Breakdown

Grants Paid $0

Salaries & Benefits $376,794

Fundraising Expenses $37,679

Program Expenses $381,289

Other Expenses $99,324

TOTAL EXPENSES $476,118

Year-over-Year Comparison

	2023	2022	Change
Revenue	$935,694	$712,534	+0.3%
Expenses	$476,118	$399,664	+0.2%
Net Income	$459,576	$312,870	+0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$37,849

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRUCE REHMER	SECRETARY	N/A	Officer	$0	$0	$0
WILLIAM HANNA	PRESIDENT	N/A	Officer	$0	$0	$0
ROD HANDLEY	DIRECTOR	40.00	Director	$37,849	$0	$37,849
DANIEL MEERS	TREASURER	N/A	Officer	$0	$0	$0
RON SCHNICK	DIRECTOR	N/A	Director	$0	$0	$0
BRENTON BELL	DIRECTOR	N/A	Director	$0	$0	$0
MIKE DEBACKER	DIRECTOR	N/A	Director	$0	$0	$0
WADE JACOBSMA	DIRECTOR	N/A	Director	$0	$0	$0
SCOTT RIDINGS	DIRECTOR	N/A	Director	$0	$0	$0
BOBBY BELL	DIRECTOR	N/A	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$935,694	$476,118	$1,712,693	$459,576
2022	$712,534	$399,664	$1,253,117	$312,870
2021	$566,179	$321,318	$940,247	$244,861
2020	$430,403	$284,913	$695,386	$145,490
2019	$464,751	$327,484	$549,896	$137,267
2018	$436,395	$396,922	$412,629	$39,473

CHARACTER THAT COUNTS INC