REALIZE BRADENTON INC

IMPROVE DOWNTOWN CULTURAL VITALITY AND ATTRACT REDEVELOPMENT-CREATIVE PLACEMAKING ISOUR KEY STRATEGY TO TRANSFORM PUBLIC PLACES AND INVOLVE PEOPLE OF ALL AGES AND BACKGROUNDS TO BUILD SOCIAL CONNECTIONS, GROW CIVIC PRIDE, AND BOOST COMMUNITY DEVELOPMENT ON AN ANNUAL BASIS. REALIZE BRADENTON CONDUCTS APPROXIMATELY 50 EVENTS, WHICH BRING OVER 115,000 PEOPLE DOWNTOWN. THESE INCLUDE THE BRADENTON PUBLIC MARKET, BLUES FESTIVAL, BLUES FESTIVAL BRUNCHES, MUSIC IN THE PARK CONCERTS, AND CHILDREN'S BOOK FAIR. ADDITIONAL WAYS WE BRING PEOPLE DOWNTOWN IS PROMOTING PUBLIC ART, HISTORIC PANELS, WALKING TOURS, PIRATES PEP RALLIES, BLUES IN THE SCHOOLS, CULINARY EVENTS, AND EDUCATIONAL PROGRAMS AT THE PUBLIC MARKET. THESE OFFERINGS DRIVE INTEREST AND SPENDING TO LOCAL BUSINESSES, FARMERS, ARTISTS, MUSICIANS, AND CULTURAL NONPROFIT ORGANIZATIONS.

IMPROVE BRANDING, MARKETING, ACCESS, AND COLLABORATION - PLACE BRANDING OF DOWNTOWN INCREASES THE RECOGNITION OF BRADENTON AS A PREFERRED DESTINATION FOR RESIDENTS, VISITORS, BUSINESSES, AND INVESTORS. OUR BRANDING WORK POSITIVELY POSITIONS BRADENTON TO COMPETE IN AN INCREASINGLY COMPETITIVE ENVIROMENT. TO DO SO, REALIZE BRADENTON INFORMS AND ENGAGES APPROXIMATELY 40,000 PEOPLE A MONTH USING PRINT, SOCIAL MEDIA, AND IN-PERSON STRATEGIES TO PROMOTE THE PHYSICAL, CULTURAL, HISTORIC, CULINARY, AND SOCIAL ASSETS OF THE COMMUNITY. AN INITIATIVE CALLED "WALK BRADENTON" IS A BUSINESS DEVELOPMENT TOOL THAT GETS PEOPLE TO WALK THROUGHOUT DOWNTOWN USING A MOBILE RESPONSIVE WEBSITE. THE GPS-ENABLED SITE SHOWCASES 70 PUBLIC ARTWORKS, 35 HISTORY SITES, AND 170 PLACES TO EAT, SHOP, STAY, AND PLAY. "WALK BRADENTON" REACHED 225,000 PEOPLE.