HEROIC IMAGINATION PROJECT

EIN: 271964460 501(c)(3) Human Services

San Francisco, CA

Total Revenue
$36,339
Total Expenses
$34,648
Total Assets
$11,686
Net Assets
$11,686
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2009
Legal Domicile
CA
Principal Officer
Martin Carr
Phone
4158905749
Tax Period
2020-01-01 to 2020-12-31

HEROIC IMAGINATION PROJECT, founded in 2009, is a micro nonprofit in the Human Services sector that reported $36K in total revenue in fiscal year 2020. Revenue fell 49% from the prior year — a significant decline worth monitoring. Expenses of $35K left a modest 5% surplus.

Mission

Inspired by the heroic imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education, and social activism to create everyday heroes equipped to solve local and global problems.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2020)

Revenue Breakdown

Contributions & Grants $20,515
Program Service Revenue $15,823
Investment Income $0
Other Revenue $1
TOTAL REVENUE $36,339

Expense Breakdown

Grants Paid $0
Salaries & Benefits $21,049
Fundraising Expenses $0
Program Expenses $8,093
Other Expenses $13,599
TOTAL EXPENSES $34,648

Year-over-Year Comparison

2020 2019 Change
Revenue $36,339 $71,856 -0.5%
Expenses $34,648 $106,447 -0.7%
Net Income $1,691 $-34,591 -1.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
3
Independent Members
3
Employees
N/A
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$0
Total Directors
3
$0
Key Employees
1
$4,805
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Taylor Langley Assistant to Dr. Zimbardo 10.00
Key Emp
$4,805 $0 $4,805
Martin Carr President 2.00
Officer Director
$0 $0 $0
Phil Zimbardo President Emeritus 3.00
Officer Director
$0 $0 $0
Donna Shestowsky Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2020 $36,339 $34,648 $11,686 $1,691
2019 $71,856 $106,447 $9,995 $-34,591
2018 $110,609 $127,036 $44,586 $-16,427
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