AROGYA INC DBA AROGYA WORLD

HEALTHY SCHOOLSHEALTHY SCHOOLS IS AROGYA WORLD'S FIRST PROGRAM AND IS A TWO-YEAR SCHOOL-BASED HEALTHY LIVING EDUCATION PROGRAM THAT TEACHES CHILDREN BETWEEN THE AGES OF 11 TO 14 THE BASICS OF EATING RIGHT AND INCREASING PHYSICAL ACTIVITY (IMPORTANT BEHAVIORS FOR PREVENTING DIABETES) BEFORE CHILDREN'S LIFESTYLE HABITS ARE SET. IN 2023, THE HEALTHY SCHOOLS PROGRAM CONTINUED ITS SCALE-UP AND ADDED ANOTHER 600,000 KIDS THROUGH THEIR STRATEGIC PARTNERS, CHILD IN NEED INSTITUTE (CINI) AND SRU INNOVATION. THE HEALTHY SCHOOLS PROGRAM IN 2023 EDUCATED CHILDREN IN THE STATES OF GUJURATGUJARAT, KARNATAKA, TAMIL NADI, UTTAR PRADESH (UP), AND WEST BENGAL. THE PROGRAM IS SIGNIFICANTLY SUPPORTED BY A MULTI-YEAR GRANT FROM RURAL SUPPORTING INDIA TRUST (RIST).IN 2023, THE ORGANIZATION CONTINUED TO WORK WITH DR. LATHA PALANIAPPAN AND HER TEAM AT STANFORD CARE (CENTER FOR ASIAN HEALTHCARE RESEARCH AND EDUCATION) ON 3RD PARTY EVALUATION OF THE EFFECTIVENESS OF THE HEALTHY SCHOOLS PROGRAM OVER MULTIPLE YEARS FROM 2015. EVALUATION WAS COMPLETED AND THE MANUSCRIPT HAS BEEN SUBMITTED FOR PUBLICATION.

MYTHALI:MYTHALI IS A NUTRITIONAL TOOL THAT WAS DEVELOPED BASED ON INDIA'S NATIONAL INSTITUTE OF NUTRITION GUIDELINES. IT ADDRESSES THE MOST COMMON CHALLENGE TO HEALTHY EATING, TEACHING PEOPLE ABOUT THE IMPORTANCE OF GOOD NUTRITION AND EATING. IT ACCOMPLISHES THIS IN PICTURE FORM, SHOWING WHAT COOKED FOODWHAT COOKED FOOD, SOMEONE SHOULD EAT, AND IN WHAT QUANTITIES, AT EACH MEAL.MYTHALI WAS FIRST DEVELOPED FOR URBAN WOMEN TO EMPOWER THEM TO PREPARE HEALTHY MEALS FOR THEMSELVES AND THEIR FAMILIES. WITH A RECURRING ANNUAL GRANT FROM THE CIGNA FOUNDATION, THE ORGANIZATION HAS LEVERAGED SOCIAL MEDIA, INFLUENCERS, CELEBRITY CHEFS, AS WELL AS THE ORGANIZATION'S HEALTHY WORKPLACES AND DISSEMINATED EDUCATIONAL ARTICLES WRITTEN BY THE ORGANIZATION'S NUTRITIONIST, TO PROMOTE EATING RIGHT AMONG URBAN INDIANS. THE MYTHALI CAMPAIGN HAS BEEN ONE OF THE MOST SUCCESSFUL HEALTHY EATING CONSUMER AWARENESS PROGRAMS. IN 2023, THE ORGANIZATION CONTINUED WITH THE SUCCESS OF THEIR 2022 MYTHALI CAMPAIGNS: RED SAREE CHALLENGE FOR WOMEN'S HEART HEALTH IN MARCH WHERE MALE INFLUENCERS SHOWED THEIR SUPPORT FOR WOMEN'S HEART HEALTH BY WEARING A RED SAREE; AND THE HIGHLY SUCCESSFUL ANNUAL #HEALTHYWALIDIWALI CAMPAIGN IN NOVEMBER. #HEALTHYWALIDIWALI, IS A MONTH-LONG ANNUAL CAMPAIGN, WHICH AMASSED A HUGE REACH ON SOCIAL MEDIA PLATFORMS. THE ORGANIZATION HELD A SUPER CHEF CHALLENGE WITH STUDENT CHEFS FROM 20 CULINARY AND HOTEL MANAGEMENT COLLEGES IN BANGALORE. THE ORGANIZATION ALSO ENGAGED WITH THEIR HEALTHY WORKPLACE PROGRAM EMPLOYEES AND SHARED INFORMATION ABOUT THE IMPORTANCE OF HEALTHY LIVING, READING FOOD LABELS ETC. THE ORGANIZATION STARTED TO ASSESS THE IMPACT OF ITS MY THALI PROGRAM BY FORGING PARTNERSHIPS WITH UNIVERSITIES TO INITIATE PILOT STUDIES AND TEST EFFECTIVENESS OF MYTHALI. THROUGH ITS PARTNERSHIP WITH M.S. UNIVERSITY OF BARODA, A STUDY WAS INITIATED TO ASSESS THE IMPACT OF MYTHALI PROGRAM (VIA SOCIAL MEDIA) ON THE EATING HABITS OF 18-45 YEAR OLD WOMEN IN BARODA. IN ADDITION, THE ORGANIZATION ALSO RECEIVED A MULTI-YEAR GRANT FROM TOGETHER WOMEN RISE TO STUDY THE EFFECTIVENESS OF THE MYTHALI PROGRAM IN A RURAL SETTING. THIS IS AN INNOVATIVE PROGRAM INTEGRATING THE RURAL MYTHALI AND WITH HEALTHY SCHOOLS' PROGRAMS. FOR THIS IMPACT STUDY, THE ORGANIZATION IS PARTNERING WITH THE M.S. UNIVERSITY OF BARODA (GUJARAT) TO TEST THE FEASIBILITY, EFFECTIVENESS AND IMPACT OF THIS INTEGRATIVE PROGRAM AMONG RURAL ADOLESCENT GIRLS IN SCHOOLS. THE STUDY IS EXPECTED TO BE COMPLETED BY THE END OF 2024.THE ORGANIZATION ALSO LAUNCHED A NEW NUTRITION TOOL CALLED MYDESIPLATE HELPING INDIAN AMERICANS EAT RIGHT DURING THE DIWALI HOLIDAYS USING SOCIAL MEDIA AND PARTNERING WITH INDIASPORA AND SOUTH ASIAN HEART CENTER. MYDESIPLATE IS BASED ON USDA NUTRITION GUIDELINES. THE LAUNCH EVENT WAS HELD IN SEPTEMBER AND INCLUDED A PANEL DISCUSSION ON "THE CHALLENGES OF EATING RIGHT" WITH INVITED NUTRITIONAL EXPERTS. THE ORGANIZATION ALSO LAUNCHED AN INNOVATIVE HEALTHY RECIPES SHOPPING TOOL WITH INSTACART IN THE U.S.