COOK COUNTY VISITORS BUREAU (EIN 272386592) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2010

Legal Domicile

Principal Officer

THOM MCALEER

Tax Period

2024-05-01 to 2025-04-30

COOK COUNTY VISITORS BUREAU, founded in 2010, is a community nonprofit that reported $2.6M in total revenue in fiscal year 2024. Expenses of $2.5M left a modest 5% surplus.

Mission

THE CORPORATION EXISTS TO PROMOTE AND INCREASE TOURISM WITHIN COOK COUNTY, MINNESOTA FOR THE BENEFIT OF ITS MEMBERS AND THEIR MEMBERS, EMPLOYEES AND COMMUNITIES. IT WILL ENDEAVOR TO EFFICIENTLY USE FUNDS FOR ITS INFRASTRUCTURE AND OVERHEAD, AND TO INVEST ITS REMAINING FUNDS IN MARKETING, PUBLIC AND MEDIA RELATIONS, EVENT PROGRAMMING AND RELATED ACTIVITIES TO BRING VISITORS TO COOK COUNTY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $20,000

Program Service Revenue $2,536,289

Investment Income $14,567

Other Revenue $56,589

TOTAL REVENUE $2,627,445

Expense Breakdown

Grants Paid $0

Salaries & Benefits $670,058

Fundraising Expenses $0

Program Expenses $2,233,773

Other Expenses $1,815,899

TOTAL EXPENSES $2,485,957

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,627,445	$2,500,213	+0.1%
Expenses	$2,485,957	$2,643,105	-0.1%
Net Income	$141,488	$-142,892	-2.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$139,533

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LINDA JUREK	EXECUTIVE DI	40.00	Officer	$131,533	$8,000	$139,533
RACHELLE CHRISTIANSEN	BOARD	2.00	Director	$0	$0	$0
ROBERT DESCHAMPE	BOARD	2.00	Director	$0	$0	$0
JOHN FREDRICKSON	TREASURER	2.00	Officer Director	$0	$0	$0
EMILY HAUSSNER	BOARD	2.00	Director	$0	$0	$0
CHRIS HOMYAK	BOARD	2.00	Director	$0	$0	$0
ERIC HUMPHREY	BOARD	2.00	Director	$0	$0	$0
KATIE KRANTZ	BOARD	2.00	Director	$0	$0	$0
CARL MADSEN	BOARD	2.00	Director	$0	$0	$0
THOM MCALEER	VICE CHAIR	2.00	Officer Director	$0	$0	$0
CHARLOTTE SKINNER	CHAIR	2.00	Officer Director	$0	$0	$0
CLAIR STODDARD	BOARD	2.00	Director	$0	$0	$0
DAVE TERSTEEG	BOARD	2.00	Director	$0	$0	$0
ZACH TRIMBLE	BOARD	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,627,445	$2,485,957	$755,776	$141,488
2024	$2,500,213	$2,643,105	$868,387	$-142,892
2023	$2,829,646	$3,749,546	$903,880	$-919,900
2022	$2,758,434	$2,213,306	$1,799,045	$545,128
2021	$2,254,833	$1,353,119	$1,140,399	$901,714

COOK COUNTY VISITORS BUREAU