CHOOSE NEW JERSEY INC

EIN: 272903875 501(c)(3) Community Improvement

NEWARK, NJ

Total Revenue
$20,897,089
Total Expenses
$21,069,460
Total Assets
$8,239,679
Net Assets
$3,677,969
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2010
Legal Domicile
NJ
Principal Officer
WESLEY MATHEWS
Phone
6092972200
Tax Period
2024-01-01 to 2024-12-31

CHOOSE NEW JERSEY INC, founded in 2010, is a mid-sized nonprofit in the Community Improvement sector that reported $20.9M in total revenue in fiscal year 2024. Revenue surged 58% from the prior year, signaling strong growth momentum.

Mission

DEVELOP AND IMPLEMENT INITIATIVES, ETC., TO ECONOMICALLY BENEFIT NJ AND ITS RESIDENTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $20,718,853
Program Service Revenue $0
Investment Income $174,958
Other Revenue $3,278
TOTAL REVENUE $20,897,089

Expense Breakdown

Grants Paid $0
Salaries & Benefits $3,603,415
Fundraising Expenses $819,984
Program Expenses $18,582,555
Other Expenses $17,466,045
TOTAL EXPENSES $21,069,460

Year-over-Year Comparison

2024 2023 Change
Revenue $20,897,089 $13,249,196 +0.6%
Expenses $21,069,460 $13,241,841 +0.6%
Net Income $-172,371 $7,355 -24.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
28
Independent Members
28
Employees
27
Volunteers
28

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$564,180
Total Directors
28
$0
Key Employees
1
$217,322
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BILL SMITH MARKETING COMMITTEE CHAIR 2.00
Director
$0 $0 $0
BRAXTON PLUMMER DIRECTOR 1.00
Director
$0 $0 $0
BRIAN QUIGLEY DIRECTOR 1.00
Director
$0 $0 $0
CHRIS BOERNER DIRECTOR 1.00
Director
$0 $0 $0
ELISE ARONSON DIRECTOR 1.00
Director
$0 $0 $0
ENRICO DELLA CORNA DIRECTOR 1.00
Director
$0 $0 $0
ETHAN HASBROUCK DIRECTOR 1.00
Director
$0 $0 $0
GEORGE HELMY DIRECTOR 1.00
Director
$0 $0 $0
JAKE REYNOLDS DIRECTOR 1.00
Director
$0 $0 $0
JAMES FAKULT FINANCE AND AUDIT CHAIR 1.00
Director
$0 $0 $0
JENNIFER SWEENEY DIRECTOR 1.00
Director
$0 $0 $0
JOAQUIN DUATO DIRECTOR 1.00
Director
$0 $0 $0
JOHN SARACENO DIRECTOR 2.00
Director
$0 $0 $0
JOSEPH DECOTIIS DIRECTOR 1.00
Director
$0 $0 $0
JOSEPH GARBA DIRECTOR 1.00
Director
$0 $0 $0
MARK MANIGAN DIRECTOR 1.00
Director
$0 $0 $0
MARK MCDONOUGH DIRECTOR 1.00
Director
$0 $0 $0
MICHAEL NUCIFORO DIRECTOR 1.00
Director
$0 $0 $0
MICHAEL RENNA DIRECTOR 2.00
Director
$0 $0 $0
MIKE REAGAN BUSINESS DEVELOPMENT CHAIR 2.00
Director
$0 $0 $0
MITCH LIVINGSTON TREASURER 2.00
Officer Director
$0 $0 $0
MONICA SLATER-STOKES NOMINATING COMMITTEE CHAIR 1.00
Director
$0 $0 $0
RALPH LAROSSA CHAIRMAN 2.00
Officer Director
$0 $0 $0
ROBERT GARRETT VICE CHAIR 1.00
Officer Director
$0 $0 $0
STEVE GARDNER DIRECTOR 1.00
Director
$0 $0 $0
STEVE WESTHOVEN SECRETARY / TEMP FINANCE AND AUDIT CHAIR 1.00
Officer Director
$0 $0 $0
TOM POLEN DIRECTOR 1.00
Director
$0 $0 $0
ULI DIAZ DIRECTOR 1.00
Director
$0 $0 $0
WESLEY MATHEWS PRESIDENT AND CEO 40.00
Officer
$529,506 $34,674 $564,180
JENNIFER LENHARDT CHIEF ADMINISTRATIVE OFFICER 40.00
Key Emp
$187,925 $29,397 $217,322
CARLY WRONKO DIRECTOR OF MARKETING 40.00
Highest
$155,685 $17,090 $172,775
MARIEL KOKOTAJILO DIRECTOR OF DEVELOPMENT 40.00
Highest
$140,285 $4,118 $144,403
OMAR TODD FINANCE MANAGER 40.00
Highest
$121,152 $19,165 $140,317
RENA SHERMAN DIRECTOR OF RESEARCH & STRATEGIC PARTNERSHIPS 40.00
Highest
$122,651 $36,269 $158,920
WILLIAM NOONAN CHIEF BUSINESS DEVELOPMENT OFFICER 40.00
Highest
$183,326 $23,816 $207,142
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $20,897,089 $21,069,460 $8,239,679 $-172,371
2023 $13,249,196 $13,241,841 $7,278,714 $7,355
2022 $8,239,156 $7,436,499 $10,648,307 $802,657
2021 $9,053,939 $8,147,422 $7,145,867 $906,517
2020 $6,726,262 $6,169,088 $5,448,006 $557,174
2019 $4,534,727 $4,888,366 $3,094,127 $-353,639
2018 $3,479,588 $3,875,988 $2,229,476 $-396,400
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