NEWARK, NJ
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)CHOOSE NEW JERSEY INC, founded in 2010, is a mid-sized nonprofit in the Community Improvement sector that reported $20.9M in total revenue in fiscal year 2024. Revenue surged 58% from the prior year, signaling strong growth momentum.
CHOOSE NEW JERSEY IS A PRIVATELY FUNDED 501 C(3) ECONOMIC DEVELOPMENT ORGANIZATION WITH A MISSION TO STIMULATE JOB CREATION AND ATTRACT CAPITAL INVESTMENT TO NEW JERSEY. CHOOSE NEW JERSEY MARKETS NEW JERSEY BOTH DOMESTICALLY AND INTERNATIONALLY AS THE BEST PLACE TO GROW A BUSINESS IN THE UNITED STATES. KNOWLEDGEABLE, EXPERIENCED STAFF, SUPPORTED BY A NETWORK OF STATE AGENCIES AND PRIVATE PARTNERS, PROVIDE FREE, CONFIDENTIAL ASSITSANCE TO GUIDE COMPANIES IN ESTABLISHING OPERATIONS IN NEW JERSEY. BY HARNESSING THE POWER OF BUSINESS,LABOR, ACADEMIC, AND GOVERNMENT LEADERS, CHOOSE NEW JERSEY ENABLES GROWTH ACROSS ALL SECTORS OF THE STATE'S ECONOMY, ASPIRING TO BUILD A STRONGER AND MORE PROSPEROUS NEW JERSEY FOR ALL.
BUSINESS ATTRACTION AND RETENTION EFFORTS - CHOOSE NEW JERSEY IS KEENLY FOCUSED ON NURTURING ECONOMIC GROWTH IN NEW JERSEY BY STIMULATING JOB CREATION AND CAPITAL INVESTMENT. WORKING WITH...
BUSINESS ATTRACTION AND RETENTION EFFORTS - CHOOSE NEW JERSEY IS KEENLY FOCUSED ON NURTURING ECONOMIC GROWTH IN NEW JERSEY BY STIMULATING JOB CREATION AND CAPITAL INVESTMENT. WORKING WITH GOVERNMENTAL ENTITIES, CHOOSE NEW JERSEY DESIGNS AND EXECUTES BUSINESS DEVELOPMENT STRATEGIES AIMED AT SPECIFIC COMPANIES, WITH A FOCUS ON SEVERAL KEY SECTORS, INCLUDING: INNOVATION & TECHNOLOGY; LIFE SCIENCES; CLEAN ENERGY; ADVANCED MANUFACTURING; LOGISTICS; FOOD & AGRICULTURE; ARTIFICIAL INTELLIGENCE (AI); AND FILM. WORKING JOINTLY WITH NEW JERSEY'S BUSINESS LEADERS AND COMMUNITY GROUPS, CHOOSE NEW JERSEY ENGAGES DIRECTLY WITH BUSINESS DECISION MAKERS TO COMMUNICATE THE UNIQUE VALUE PROPOSITION FOR DOING BUSINESS IN THE GARDEN STATE. THESE EFFORTS INCLUDE DIRECT NEGOTIATIONS, ECONOMIC DEVELOPMENT MISSIONS, AND NATIONAL AND INTERNATIONAL TRADE SHOWS.
INTEGRATED MARKETING AND MEDIA RELATIONS - CHOOSE NEW JERSEY SUCCESSFULLY AND WIDELY PROMOTES THE BENEFITS OF CONDUCTING BUSINESS IN THE STATE OF NEW JERSEY TO BUSINESSES AND CORPORATE LEADERS IN...
INTEGRATED MARKETING AND MEDIA RELATIONS - CHOOSE NEW JERSEY SUCCESSFULLY AND WIDELY PROMOTES THE BENEFITS OF CONDUCTING BUSINESS IN THE STATE OF NEW JERSEY TO BUSINESSES AND CORPORATE LEADERS IN OTHER STATES AND OTHER COUNTRIES. MARKETING ACTIVITIES INCLUDE PAID ADVERTISING IN BOTH PRINT AND DIGITAL PUBLICATIONS; EVENT PLANNING AND SPONSORSHIPS, INCLUDING PROPRIETARY POLICY SYMPOSIA, NETWORKING EVENTS AND PUBLIC FORUMS; AND WEBSITE DEVELOPMENT AND SOCIAL MEDIA STRATEGIES. MEDIA RELATION ACTIVITIES INCLUDE INTERACTION WITH BRIEFINGS WITH NEWS MEDIA, INTERVIEWS, PRESS RELEASE DISTRIBUTION, AND COORDINATION OF PRESS CONFERENCES TO PROMOTE INITIATIVES, MARKET DEVELOPMENTS AND TRADE MISSIONS.
CHOOSE NEW JERSEY WAS AWARDED A $5 MILLION BUSINESS MARKETING GRANT FROM THE NEW JERSEY DEPARTMENT OF STATE. THIS INITIATIVE WILL HIGHLIGHT THE BENEFITS OF DOING BUSINESS IN THE STATE OF NEW JERSEY...
CHOOSE NEW JERSEY WAS AWARDED A $5 MILLION BUSINESS MARKETING GRANT FROM THE NEW JERSEY DEPARTMENT OF STATE. THIS INITIATIVE WILL HIGHLIGHT THE BENEFITS OF DOING BUSINESS IN THE STATE OF NEW JERSEY AND TO ENCOURAGE NATIONAL AND INTERNATIONAL BUSINESS ENTITES TO RELOCATE AND EXPAND IN THE STATE. THE PRELIMINARY WORK ON THE CAPAIGN, ENTITLED, ""THIS IS NJ,"" INCLUDES DEVELOPMENT OF CAMPAIGN STRATEGY, DESIGN AND PRODUCTION OF CREATIVE ASSETS, CREATING A NEW BRAND IDENTITY, AND IDENTIFICATION OF TARGET AUDIENCES WITHIN THE COHORTS OF BUSINESS DECISION MAKERS, SITE SELECTORS AND, ENTREPRENEURS AND STARTUPS; IDENTIFICATION OF GEOGRAPHIC TARGET MARKETS AND ASSESSMENT OF THE MEDIA LANDSCAPE TO IDENTIFY APPROPRIATE AD PLACEMENT OPPORTUNITIES. THIS PERIOD ALSO SAW THE CREATION OF THE LANDING PAGE NJINNOVATION.COM; THE DEVLOPMENT OF LANDING PAGES FOR EACH SECTOR AND KEY SUBSECTORS; AND THE DEVELOPMENT OF ASSETS AND CUSTOM CONTENT TO PUSH OUT ON GOOGLE ADS, LINKEDIN, YOUTUBE AND FACEBOOK/INSTAGRAM; AND, THE CREATION OF THE FIRST VIDEO MARKETING THE STATE FOR BUSINESS ATTRACTION.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2024 | 2023 | Change | |
|---|---|---|---|
| Revenue | $20,897,089 | $13,249,196 | +0.6% |
| Expenses | $21,069,460 | $13,241,841 | +0.6% |
| Net Income | $-172,371 | $7,355 | -24.4% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| BILL SMITH | MARKETING COMMITTEE CHAIR | 2.00 |
Director
|
$0 | $0 | $0 |
| BRAXTON PLUMMER | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| BRIAN QUIGLEY | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| CHRIS BOERNER | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ELISE ARONSON | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ENRICO DELLA CORNA | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ETHAN HASBROUCK | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| GEORGE HELMY | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JAKE REYNOLDS | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JAMES FAKULT | FINANCE AND AUDIT CHAIR | 1.00 |
Director
|
$0 | $0 | $0 |
| JENNIFER SWEENEY | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JOAQUIN DUATO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JOHN SARACENO | DIRECTOR | 2.00 |
Director
|
$0 | $0 | $0 |
| JOSEPH DECOTIIS | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JOSEPH GARBA | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MARK MANIGAN | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MARK MCDONOUGH | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MICHAEL NUCIFORO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MICHAEL RENNA | DIRECTOR | 2.00 |
Director
|
$0 | $0 | $0 |
| MIKE REAGAN | BUSINESS DEVELOPMENT CHAIR | 2.00 |
Director
|
$0 | $0 | $0 |
| MITCH LIVINGSTON | TREASURER | 2.00 |
Officer
Director
|
$0 | $0 | $0 |
| MONICA SLATER-STOKES | NOMINATING COMMITTEE CHAIR | 1.00 |
Director
|
$0 | $0 | $0 |
| RALPH LAROSSA | CHAIRMAN | 2.00 |
Officer
Director
|
$0 | $0 | $0 |
| ROBERT GARRETT | VICE CHAIR | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| STEVE GARDNER | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| STEVE WESTHOVEN | SECRETARY / TEMP FINANCE AND AUDIT CHAIR | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| TOM POLEN | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ULI DIAZ | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| WESLEY MATHEWS | PRESIDENT AND CEO | 40.00 |
Officer
|
$529,506 | $34,674 | $564,180 |
| JENNIFER LENHARDT | CHIEF ADMINISTRATIVE OFFICER | 40.00 |
Key Emp
|
$187,925 | $29,397 | $217,322 |
| CARLY WRONKO | DIRECTOR OF MARKETING | 40.00 |
Highest
|
$155,685 | $17,090 | $172,775 |
| MARIEL KOKOTAJILO | DIRECTOR OF DEVELOPMENT | 40.00 |
Highest
|
$140,285 | $4,118 | $144,403 |
| OMAR TODD | FINANCE MANAGER | 40.00 |
Highest
|
$121,152 | $19,165 | $140,317 |
| RENA SHERMAN | DIRECTOR OF RESEARCH & STRATEGIC PARTNERSHIPS | 40.00 |
Highest
|
$122,651 | $36,269 | $158,920 |
| WILLIAM NOONAN | CHIEF BUSINESS DEVELOPMENT OFFICER | 40.00 |
Highest
|
$183,326 | $23,816 | $207,142 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2024 | $20,897,089 | $21,069,460 | $8,239,679 | $-172,371 |
| 2023 | $13,249,196 | $13,241,841 | $7,278,714 | $7,355 |
| 2022 | $8,239,156 | $7,436,499 | $10,648,307 | $802,657 |
| 2021 | $9,053,939 | $8,147,422 | $7,145,867 | $906,517 |
| 2020 | $6,726,262 | $6,169,088 | $5,448,006 | $557,174 |
| 2019 | $4,534,727 | $4,888,366 | $3,094,127 | $-353,639 |
| 2018 | $3,479,588 | $3,875,988 | $2,229,476 | $-396,400 |
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