AMERICAN TELEVISION ALLIANCE C/O F… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2010

Legal Domicile

Principal Officer

MIKE CHAPPELL

Phone

2023338667

Tax Period

2024-01-01 to 2024-12-31

AMERICAN TELEVISION ALLIANCE C/O FIERCE GOVERNMENT RELATIONS, founded in 2010, is a small nonprofit in the Public & Societal Benefit sector that reported $612K in total revenue in fiscal year 2024. Revenue decreased 12% compared to the prior year. Expenses of $818K exceeded revenue, resulting in a 34% operating deficit.

Mission

TO GIVE CONSUMERS A VOICE AND ASK LAWMAKERS TO PROTECT CONSUMERS BY REFORMING OUTDATED RULES THAT DO NOT REFLECT TODAY'S MARKETPLACE. WE ARE UNITED IN OUR DETERMINATION TO ACHIEVE OUR GOAL TO ENSURE THE BEST VIEWING EXPERIENCE AT AN AFFORDABLE PRICE, WITHOUT FEAR OF TELEVISION SIGNALS BEING CUT OFF OR PUBLIC THREATS OF BLACKOUTS INTENDED TO SCARE AND CONFUSE VIEWERS.

Program Service Accomplishments

Program 1

Expenses: $812,380 Revenue: $612,290

ATVA BRINGS TOGETHER AN UNPRECEDENTED COALITION OF CONSUMER GROUPS, CABLE, SATELLITE, TELEPHONE COMPANIES AND INDEPENDENT PROGRAMMERS TO RAISE AWARENESS ABOUT THE RISK VIEWERS FACE AS BROADCASTERS...

ATVA BRINGS TOGETHER AN UNPRECEDENTED COALITION OF CONSUMER GROUPS, CABLE, SATELLITE, TELEPHONE COMPANIES AND INDEPENDENT PROGRAMMERS TO RAISE AWARENESS ABOUT THE RISK VIEWERS FACE AS BROADCASTERS INCREASINGLY THREATEN SERVICE DISRUPTIONS THAT WOULD DENY VIEWERS ACCESS TO THE PROGRAMS THEY AND THEIR FAMILIES ENJOY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $612,290

Investment Income $0

Other Revenue $0

TOTAL REVENUE $612,290

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $812,380

Other Expenses $818,480

TOTAL EXPENSES $818,480

Year-over-Year Comparison

	2024	2023	Change
Revenue	$612,290	$692,487	-0.1%
Expenses	$818,480	$700,102	+0.2%
Net Income	$-206,190	$-7,615	+26.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JEFFREY BLUM	DIRECTOR	2.00	Director	$0	$0	$0
STACY FULLER	DIRECTOR	2.00	Director	$0	$0	$0
BRIAN HURLEY	DIRECTOR	2.00	Director	$0	$0	$0
MICHONE JOHNSON	DIRECTOR	2.00	Director	$0	$0	$0
THOMAS LARSEN	DIRECTOR	2.00	Director	$0	$0	$0
RACHEL WELCH	DIRECTOR	2.00	Director	$0	$0	$0
MIKE CHAPPELL	CHAIRMAN	2.00	Officer	$0	$0	$0
CAROLINE CAIN RAFFERTY	SECRETARY/TREASURER	2.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$612,290	$818,480	$143,851	$-206,190
2023	$692,487	$700,102	$350,041	$-7,615
2022	$1,053,971	$1,127,304	$357,656	$-73,333
2021	$861,500	$929,460	$430,989	$-67,960
2020	$612,083	$818,721	$498,949	$-206,638
2019	$2,764,265	$2,244,185	$705,587	$520,080
2018	$1,160,063	$1,238,627	$185,507	$-78,564

AMERICAN TELEVISION ALLIANCE C/O FIERCE GOVERNMENT RELATIONS