MASSACHUSETTS FISCAL ALLIANCE INC

THE MASSACHUSETTS FISCAL ALLIANCE EXECUTES SEVERAL FACETS OF ITS PROGRAM IN PURSUIT OF ITS MISSION, THROUGH WHICH IT SEEKS TO EDUCATE, INFORM, AND ENGAGE RESIDENTS OF MASSACHUSETTS ON KEY ISSUES RELATING TO ITS GOALS OF INCREASING FISCAL RESPONSIBILITY, TRANSPARENCY, AND ACCOUNTABILITY IN STATE GOVERNMENT, AND EXPANDING ECONOMIC OPPORTUNITY FOR THE PEOPLE OF OUR COMMONWEALTH.MASSACHUSETTS FISCAL ALLIANCE REGULARLY MAINTAINS, UPDATES, AND PROVIDES INFORMATIVE AND EDUCATIONAL CONTENT ACROSS ITS WEBSITE (MASSFISCAL.ORG), A LARGE EMAIL LIST WITH THOUSANDS OF SUBSCRIBERS, AND ITS SOCIAL MEDIA PLATFORMS, INCLUDING FACEBOOK, TIKTOK, X (TWITTER), INSTAGRAM, YOUTUBE, AND LINKEDIN. CONTENT FOR THESE PLATFORMS IS GENERALLY GEARED TOWARD EDUCATING RESIDENTS ABOUT THE POSITIONS AND ACTIONS OF STATE LEGISLATORS AND GOVERNMENT OFFICIALS AS THEY RELATE TO OUR MISSION OF PROMOTING RESPONSIBILITY, TRANSPARENCY, AND ACCOUNTABILITY IN STATE GOVERNMENT, AND INCREASING ECONOMIC OPPORTUNITY FOR THE PEOPLE OF OUR COMMONWEALTH.THE MAINTENANCE, MODERATION, AND CONTENT GENERATION FOR THESE PLATFORMS REQUIRE SIGNIFICANT COMMITMENTS OF STAFF TIME AND EFFORT. THIS WORK ALSO INCLUDES ADVERTISING EXPENDITURES AIMED AT BROADENING OUR REACH ACROSS THESE PLATFORMS TO REACH MORE RESIDENTS OF MASSACHUSETTS. OVER THE PAST YEAR, OUR DIGITAL MEDIA EFFORTS HAVE GENERATED HUNDREDS OF THOUSANDS OF UNIQUE IMPRESSIONS, HELPING TO EDUCATE AND ENGAGE THE PUBLIC WITH THEIR STATE GOVERNMENT AND INCREASE CIVIC PARTICIPATION.IN ADDITION, MASSACHUSETTS FISCAL ALLIANCE MAINTAINS A SEPARATE WEBSITE FOR ITS LEGISLATIVE SCORECARD (MASSFISCALSCORECARD.ORG). THE SCORECARD PROVIDES RANKINGS OF LEGISLATORS BASED ON THEIR VOTES ON ISSUES PERTINENT TO OUR MISSION OF ADVOCATING FOR FISCAL RESPONSIBILITY, TRANSPARENCY, AND ACCOUNTABILITY IN STATE GOVERNMENT, AND INCREASING ECONOMIC OPPORTUNITY FOR THE PEOPLE OF MASSACHUSETTS. IT DOES SO IN A NEUTRAL, UNBIASED MANNER AND INCLUDES INFORMATION ON HOW CONSTITUENTS CAN BEST CONTACT THEIR STATE LEGISLATORS. ALL SUPPORTING INFORMATION IS MADE AVAILABLE, AND LINKS TO INDIVIDUAL ROLL CALL VOTES ARE PROVIDED IN AN EASY-TO-USE, ACCESSIBLE FORMAT. THIS SCORECARD IS UPDATED IN REAL TIME BY STAFF.MASSACHUSETTS FISCAL ALLIANCE ALSO CONDUCTS DIGITAL AND DIRECT MAIL CAMPAIGNS DESIGNED TO INCREASE VOTER TURNOUT, EDUCATE RESIDENTS ON SPECIFIC ISSUES, AND ENCOURAGE CIVIC ENGAGEMENT. THESE CAMPAIGNS ADDRESS BOTH PENDING POLICIES AT THE MASSACHUSETTS STATE HOUSE AND BALLOT QUESTIONS THAT RELATE TO OUR MISSION.