COMMITTEE FOR DIGITAL ADVERTISING … - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2009

Legal Domicile

Principal Officer

LUIGI MASTRIA

Phone

3477700322

Tax Period

2023-01-01 to 2023-12-31

COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY, founded in 2009, is a community nonprofit in the Community Improvement sector that reported $3.6M in total revenue in fiscal year 2023.

Mission

DIGITAL ADVERTISING ALLIANCE PROMOTES DIGITAL/POLITICAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA.

Program Service Accomplishments

Program 1

PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. THE SAME PRINCIPLES ALSO APPLY TO DIGITAL POLITICAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES OR APPLICATIONS WHERE INTEREST BASED ADVERTISING IS OCCURING. THE POLITICAL ADS ICON IS USED NEAR OR IN ADS TO PROVIDE TRANSPARENCY.

Program 2

PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF...

PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE AND APP CHOICES WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE.

Program 3

CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT POLITICAL ADS INITIATIVES, ONLINE BEHAVIORAL ADVERTISING, AND...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $3,594,485

Investment Income $19,466

Other Revenue $0

TOTAL REVENUE $3,613,951

Expense Breakdown

Grants Paid $0

Salaries & Benefits $912,917

Fundraising Expenses $0

Other Expenses $2,707,174

TOTAL EXPENSES $3,620,091

Year-over-Year Comparison

	2023	2022	Change
Revenue	$3,613,951	$3,530,492	+0.0%
Expenses	$3,620,091	$3,677,345	0.0%
Net Income	$-6,140	$-146,853	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$479,841

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LEIGH FREUND	DIRECTOR	5.00	Director	$0	$0	$0
LARTEASE TIFFITH	DIRECTOR	5.00	Director	$0	$0	$0
CHRIS OSWALD	DIRECTOR	5.00	Director	$0	$0	$0
ALISON PEPPER	DIRECTOR	5.00	Director	$0	$0	$0
CLARK RECTOR	DIRECTOR	5.00	Director	$0	$0	$0
LUIGI MASTRIA	PRESIDENT, SECRETARY-TREASURER	50.00	Officer	$433,606	$46,235	$479,841
CHESTER DALZELL	SENIOR DIRECTOR, COMMUNICATIONS	40.00	Highest	$220,329	$15,652	$235,981

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$3,613,951	$3,620,091	$2,706,233	$-6,140
2022	$3,530,492	$3,677,345	$2,917,982	$-146,853
2021	$3,729,430	$2,959,246	$2,955,807	$770,184
2020	$3,564,020	$2,683,271	$2,314,445	$880,749
2019	$3,871,288	$5,070,945	$1,880,259	$-1,199,657
2018	$4,252,737	$4,091,299	$2,450,737	$161,438

COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY