TUSCALOOSA TOURISM AND SPORTS

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2010

Legal Domicile

Principal Officer

KELSEY RUSH

Phone

2053919200

Tax Period

2025-01-01 to 2025-12-31

TUSCALOOSA TOURISM AND SPORTS, founded in 2010, is a community nonprofit in the Community Improvement sector that reported $2.2M in total revenue in fiscal year 2025. Revenue surged 402% from the prior year, signaling strong growth momentum.

Mission

TUSCALOOSA TOURISM AND SPORTS COMMISSION, INC. PROMOTES AND DEVELOPS LOCAL TOURISM AND SPORTS INDUSTRIES TO STIMULATE TUSCALOOSA'S ECONOMY AND ENHANCE THE QUALITY OF LIFE FOR ALL TUSCALOOSANS.

Program Service Accomplishments

Program 1

Expenses: $2,097,384

THE PRIMARY PURPOSE OF THE CORPORATION IS TO SOLICIT VISITORS, MEETINGS, CONVENTIONS, SPORTING EVENTS AND OTHER TOURISM FUNCTIONS TO THE CITY OF TUSCALOOSA, TUSCALOOSA COUNTY, AND THE WEST ALABAMA...

THE PRIMARY PURPOSE OF THE CORPORATION IS TO SOLICIT VISITORS, MEETINGS, CONVENTIONS, SPORTING EVENTS AND OTHER TOURISM FUNCTIONS TO THE CITY OF TUSCALOOSA, TUSCALOOSA COUNTY, AND THE WEST ALABAMA REGION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $2,118,624

Program Service Revenue $90,759

Investment Income $20,378

Other Revenue $0

TOTAL REVENUE $2,229,761

Expense Breakdown

Grants Paid $0

Salaries & Benefits $901,348

Fundraising Expenses $0

Program Expenses $2,097,384

Other Expenses $1,455,860

TOTAL EXPENSES $2,357,208

Year-over-Year Comparison

	2025	2024	Change
Revenue	$2,229,761	$444,614	+4.0%
Expenses	$2,357,208	$510,322	+3.6%
Net Income	$-127,447	$-65,708	+0.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
SARAH BRIDGER-GILMORE	BOARD MEMBER	3.00	Director	$0	$0	$0
LEE BUSBY	BOARD MEMBER	3.00	Director	$0	$0	$0
DENNIS CONNER	BOARD MEMBER	3.00	Director	$0	$0	$0
CHRIS CUNNINGHAM	BOARD MEMBER	3.00	Director	$0	$0	$0
BRIAN DAVIS	BOARD MEMBER	3.00	Director	$0	$0	$0
HEATHER DILL	BOARD MEMBER	3.00	Director	$0	$0	$0
STEVE EDMONDS	BOARD TREASU	7.00	Officer Director	$0	$0	$0
DR BRENT HARDIN	BOARD MEMBER	3.00	Director	$0	$0	$0
JUSTIN HOLT	BOARD CHAIR	10.00	Officer Director	$0	$0	$0
DOUG KILLOUGH	BOARD MEMBER	3.00	Director	$0	$0	$0
EVAN MALONE	BOARD VICE-C	7.00	Officer Director	$0	$0	$0
MARK NELSON	BOARD MEMBER	3.00	Director	$0	$0	$0
LAJUAN HUTCHINSON PHD	BOARD SECRET	7.00	Officer Director	$0	$0	$0
DARREN SEGURA	BOARD MEMBER	3.00	Director	$0	$0	$0
EXA SKINNER	BOARD MEMBER	3.00	Director	$0	$0	$0
CHAD TINDOL	BOARD MEMBER	3.00	Director	$0	$0	$0
TERA TUBBS	BOARD MEMBER	3.00	Director	$0	$0	$0
ANDY TURNER	BOARD MEMBER	3.00	Director	$0	$0	$0
ANDREA WILSON	BOARD MEMBER	3.00	Director	$0	$0	$0
KELSEY RUSH	PRESIDENT AN	50.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,229,761	$2,357,208	$859,662	$-127,447
2024	$444,614	$510,322	$1,307,662	$-65,708
2024	$2,241,646	$2,686,094	$949,234	$-444,448
2023	$2,053,318	$1,648,617	$1,460,438	$404,701
2022	$1,659,010	$1,676,548	$957,190	$-17,538
2021	$1,798,195	$1,804,435	$959,298	$-6,240
2020	$1,521,007	$1,274,985	$1,199,813	$246,022
2019	$1,820,185	$2,166,528	$763,185	$-346,343
2018	$1,737,470	$1,850,113	$1,132,807	$-112,643