TRUST FOR THE NATIONAL MALL

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2002

Legal Domicile

Principal Officer

CATHERINE TOWNSEND

Phone

2024079408

Tax Period

2024-01-01 to 2024-12-31

TRUST FOR THE NATIONAL MALL, founded in 2002, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $10.2M in total revenue in fiscal year 2024. Revenue fell 20% from the prior year — a significant decline worth monitoring. Expenses of $14.4M exceeded revenue, resulting in a 41% operating deficit.

Mission

AS THE LEADING NONPROFIT, NONPARTISAN PHILANTHROPIC PARTNER OF THE NATIONAL PARK SERVICE DEDICATED TO RESTORING, ENRICHING AND PRESERVING THE NATIONAL MALL, THE TRUST BRINGS EXPERTISE, PRIVATE FUNDING AND IN-KIND SUPPORT TO TIME-SENSITIVE RESTORATION AND SUSTAINABILITY PROJECTS, MOBILIZES VOLUNTEERS AND PROVIDES EDUCATIONAL OPPORTUNITIES TO ENSURE THAT THE NATIONAL MALL ENDURES AND EVOLVES AS A VIBRANT SPACE FOR ALL. WITH OVER 36 MILLION VISITS ANNUALLY TO THE NATIONAL MALL, COMBINED WITH AGING INFRASTRUCTURE AND THE NEED FOR BETTER VISITOR AMENITIES THROUGHOUT THE PARK, THE TRUST IS HELPING THE NATIONAL PARK SERVICE TACKLE THE MORE THAN $800 MILLION NEEDED FOR CRITICAL REPAIRS AND MODERNIZED IMPROVEMENTS.

Program Service Accomplishments

Program 1

Expenses: $5,689,821

PUBLIC AWARENESS AND EDUCATION CONSISTS OF PUBLICATIONS, NEWSLETTERS, EVENTS, PARTNERSHIP ACTIVATIONS, AND LEADERSHIP CONVENINGS TO CONNECT TRUST STAKEHOLDERS AND THE GENERAL PUBLIC TO THE NATIONAL MALL. THIS ALSO INCLUDES PUBLIC OUTREACH WITH OUR NETWORKS, THE MEDIA, AND FEDERAL AND LOCAL OFFICIALS TO INFORM ABOUT THE NEEDS OF THE NATIONAL MALL.

Program 2

Expenses: $3,726,526

EDUCATIONAL EXPERIENCES CONSISTS OF PROGRAMS DESIGNED TO EDUCATE THE PUBLIC ABOUT THE NATIONAL MALL AND ENRICH THEIR EXPERIENCE EITHER ON SITE OR VIRTUALLY. THESE PROGRAMS PROVIDE QUALITY RESOURCES, INCLUDING HISTORICAL INFORMATION, PLANNING TOOLS, AND TOUR OPTIONS FOR USE BY EDUCATORS, STUDENTS, AND THE GENERAL PUBLIC ABOUT THE NATIONAL MALL. THE SCOPE MAY BE BROAD IN FOCUS OR ON SPECIFIC TOPIC AREAS.

Program 3

Expenses: $2,469,460

RESTORATION AND MAINTENANCE CONSISTS OF DESIGN AND CONSTRUCTION OF CAPITAL IMPROVEMENT PROJECTS, PROVIDING SPECIALIZED EXPERTISE, AND LONG-TERM ANNUAL MAINTENANCE FOR SELECT SITES THAT WILL ADDRESS PARK USE AND VISITOR EXPERIENCE, AND SHOWCASE THE NATIONAL MALL AS A WORLD-CLASS PARK BEFITTING THIS GREAT NATION. THIS ALSO INCLUDES ACTIVITIES TO RESTORE AND MAINTAIN SELECT SITES ON THE GROUNDS OF PRESIDENT'S PARK.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $9,545,837

Program Service Revenue $0

Investment Income $691,610

Other Revenue $0

TOTAL REVENUE $10,237,447

Expense Breakdown

Grants Paid $0

Salaries & Benefits $4,817,337

Fundraising Expenses $1,432,950

Program Expenses $12,491,183

Other Expenses $9,598,036

TOTAL EXPENSES $14,415,373

Year-over-Year Comparison

	2024	2023	Change
Revenue	$10,237,447	$12,821,015	-0.2%
Expenses	$14,415,373	$17,231,246	-0.2%
Net Income	$-4,177,926	$-4,410,231	-0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

180

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$637,428

Total Directors

$379,335

Key Employees

$643,123

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CATHERINE J TOWNSEND	PRESIDENT & CEO	40.00	Officer Director	$344,445	$34,890	$379,335
BRUCE D BROUSSARD	CHAIR	5.00	Officer Director	$0	$0	$0
SHEILA JOHNSON	VICE CHAIR	2.00	Officer Director	$0	$0	$0
EDWARD L SAMEK	TREASURER	2.00	Officer Director	$0	$0	$0
GEORGETTE DIXON	SECRETARY	2.00	Officer Director	$0	$0	$0
JOHN E AKRIDGE III	FOUNDER & CHAIR EMERITUS	1.00	Officer Director	$0	$0	$0
VALERIE CAMILLO	DIRECTOR	1.00	Director	$0	$0	$0
ARMEANE M CHOKSI PHD	DIRECTOR	1.00	Director	$0	$0	$0
KATE CURTIN LINDSEY	DIRECTOR	1.00	Director	$0	$0	$0
DR BARBARALEE SPIELVOGEL	DIRECTOR	1.00	Director	$0	$0	$0
JOHN DREW	DIRECTOR	1.00	Director	$0	$0	$0
LANNY GRIFFITH	DIRECTOR	1.00	Director	$0	$0	$0
ERIC HOPLIN	DIRECTOR	1.00	Director	$0	$0	$0
STACY KERR	DIRECTOR	1.00	Director	$0	$0	$0
NELS OLSEN	DIRECTOR	1.00	Director	$0	$0	$0
CINDY WILLMANN	CHIEF OPERATING OFFICER	40.00	Officer	$239,527	$18,566	$258,093
TERESA DURKIN	EXECUTIVE VICE PRESIDENT	40.00	Key Emp	$254,122	$46,315	$300,437
JEREMY L GOLDSTEIN	VP OF PROGRAMS	40.00	Key Emp	$153,334	$19,097	$172,431
JULIE A MOORE	VP OF COMMUNICATIONS	40.00	Key Emp	$154,877	$15,378	$170,255
STEPHEN E PEELER	SR. DIR OF PHILANTHROPY	40.00	Highest	$186,733	$5,311	$192,044
TAMRA MCCRAW	DIR OF CORP RELATIONS	40.00	Highest	$171,669	$25,751	$197,420
JAN JENSEN	DIR OF INDIV. PHILANTHROPY	40.00	Highest	$158,355	$6,524	$164,879
ALEXANDRA FERNANDEZ	DIR OF WEST COAST PHILANTHROPY	40.00	Highest	$143,848	$11,986	$155,834
DESTINEE HODGE	SR. DIR OF SPECIAL PROGRAMS	40.00	Highest	$132,036	$11,193	$143,229

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$10,237,447	$14,415,373	$28,669,073	$-4,177,926
2023	$12,821,015	$17,231,246	$33,131,327	$-4,410,231
2022	$2,484,073	$19,490,204	$37,898,483	$-17,006,131
2021	$38,863,743	$4,639,122	$50,852,844	$34,224,621
2020	$7,442,576	$6,871,132	$16,147,285	$571,444
2019	$16,818,191	$3,729,810	$16,112,132	$13,088,381
2018	$3,300,379	$4,862,063	$2,767,562	$-1,561,684