DIRECT MARKETING ASSOCIATION OF NORTHERN CALIFORNIA

EIN: 300382632 501(c)(3) Education

MORGAN HILL, CA

Total Revenue
$591,689
Total Expenses
$578,604
Total Assets
$35,926
Net Assets
$35,926
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2006
Legal Domicile
CA
Principal Officer
LAURIE BEASLEY
Phone
4087820046
Tax Period
2025-01-01 to 2025-12-31

DIRECT MARKETING ASSOCIATION OF NORTHERN CALIFORNIA, founded in 2006, is a small nonprofit in the Education sector that reported $592K in total revenue in fiscal year 2025. Revenue decreased 16% compared to the prior year.

Mission

EDUCATION, PROFESSIONAL DEVELOPMENT AND RESOURCES FOR DIGITAL MARKETING TO THE GENERAL PUBLIC

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $585,439
Investment Income $0
Other Revenue $6,250
TOTAL REVENUE $591,689

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $576,942
Other Expenses $578,604
TOTAL EXPENSES $578,604

Year-over-Year Comparison

2025 2024 Change
Revenue $591,689 $702,836 -0.2%
Expenses $578,604 $845,413 -0.3%
Net Income $13,085 $-142,577 -1.1%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
2
Independent Members
1
Employees
N/A
Volunteers
2

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$0
Total Directors
2
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LAURIE BEASLEY PRESIDENT 40.00
Officer Director
$0 $0 $0
TOM JUDGE SECRETARY 1.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $591,689 $578,604 $35,926 $13,085
2024 No data No data No data No data
2023 $811,064 $662,962 $164,778 $148,102
2022 $464,349 $471,299 $16,462 $-6,950
2021 $357,460 $411,674 $23,411 $-54,214
2020 $456,960 $400,908 $76,804 $56,052
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