UNITED STATES MASTERS SWIMMING INC

EIN: 310999051 501(c)(3) Recreation & Sports

SARASOTA, FL

Total Revenue
$4,669,635
Total Expenses
$4,892,455
Total Assets
$7,275,189
Net Assets
$4,105,988
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Financial Trends

Organization Details

Formation Year
1979
Legal Domicile
FL
Principal Officer
LOWRY DAWSON HUGHES IV
Phone
9415566271
Tax Period
2024-01-01 to 2024-12-31

UNITED STATES MASTERS SWIMMING INC, founded in 1979, is a community nonprofit in the Recreation & Sports sector that reported $4.7M in total revenue in fiscal year 2024. Revenue grew 12% year-over-year, indicating healthy expansion.

Mission

USMS' MISSION IS TO EMPOWER ADULTS TO IMPROVE THEIR LIVES THROUGH SWIMMING.

Program Service Accomplishments

Program 1
Expenses: $1,887,326 Revenue: $3,552,301

MEMBER SERVICES INCLUDE: EXCLUSIVE FITNESS AND HEALTH INFORMATION AND CONTENT IN SWIMMER MAGAZINE, 36 E-NEWSLETTERS, AND WEBSITE, SPECIAL MEMBERS-ONLY CONTENT INCLUDING WORKOUTS WRITTEN FOR ALL TYPES...

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MEMBER SERVICES INCLUDE: EXCLUSIVE FITNESS AND HEALTH INFORMATION AND CONTENT IN SWIMMER MAGAZINE, 36 E-NEWSLETTERS, AND WEBSITE, SPECIAL MEMBERS-ONLY CONTENT INCLUDING WORKOUTS WRITTEN FOR ALL TYPES OF SWIMMERS. THE USMS DISCUSSION FORUMS HAVE 39,000+ USERS, AND USMS ONLINE FITNESS LOGS HAVE 10,000+ USERS. SUPPLEMENTAL INSURANCE COVERAGE IS PROVIDED FOR MEMBERS AND EVENT HOSTS DURING WORKOUTS, CLINICS, AND COMPETITIONS. MEMBERS ARE ALSO ELIGIBLE TO RECEIVE SPECIAL OFFERS, DISCOUNTS, AND BENEFITS FROM USMS SPONSOR PARTNERS. CCS IS THE COLLECTIVE ORGANIZATION THAT UNIFIES COLLEGE CLUB SWIM PROGRAMS ACROSS THE COUNTRY. CCS PROVIDES THE RULES, CALENDAR OF EVENTS, RESULTS DATABASE, AND COMMUNICATIONS ACROSS ALL REGISTERED CCS CLUBS. IT'S RUN BY AN ADVISORY BOARD OF CCS SWIMMERS AND SUPPORTED BY USMS AND 3900+ MEMBERS.

Program 2
Expenses: $558,700 Revenue: $163,850

EDUCATION SERVICES INCLUDE: CLUB DEVELOPMENT AND SUPPORT BY USMS STAFF AND COACHES TO ASSIST CLUBS AND POTENTIAL CLUBS IN EXPANDING OR STARTING NEW PROGRAMS IN THEIR COMMUNITIES. MARKETING RESOURCES...

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EDUCATION SERVICES INCLUDE: CLUB DEVELOPMENT AND SUPPORT BY USMS STAFF AND COACHES TO ASSIST CLUBS AND POTENTIAL CLUBS IN EXPANDING OR STARTING NEW PROGRAMS IN THEIR COMMUNITIES. MARKETING RESOURCES ARE PROVIDED AT LOW OR NO COST TO CLUBS AND COACHES. USMS MAINTAINS ITS OWN COACH CERTIFICATION PROGRAMS IN PERSON AND ONLINE. USMS ALSO TEACHES AN ADULT-LEARN-TO SWIM INSTRUCTOR PROGRAM AND STROKE CLINICS. THE SWIMMING SAVES LIVES FOUNDATION, THE CHARITABLE ARM OF USMS, HAS AWARDED MORE THAN $740,000 IN GRANTS AND RESOURCES TO PROGRAMS THAT ARE PROVIDING ADULT LEARN-TO-SWIM OPPORTUNITIES. MORE THAN 8,650 ADULTS HAVE BENEFITED FROM LESSONS TAUGHT BY OUR PROGRAM PARTNERS.

Program 3
Expenses: $974,497 Revenue: $328,904

EVENTS INCLUDE: STRUCTURE, SUPPORT, RECOGNITION, AND COMMUNICATION SERVICES FOR SWIMMING COMPETITIONS AND EVENTS, INCLUDING SPRING AND SUMMER NATIONALS, OPEN WATER SWIMS, LONG DISTANCE POOL SWIMS...

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EVENTS INCLUDE: STRUCTURE, SUPPORT, RECOGNITION, AND COMMUNICATION SERVICES FOR SWIMMING COMPETITIONS AND EVENTS, INCLUDING SPRING AND SUMMER NATIONALS, OPEN WATER SWIMS, LONG DISTANCE POOL SWIMS, COLLEGE CLUB NATIONALS, FITNESS EVENTS, AND VIRTUAL COMPETITIONS. EVENT RESULTS, INCLUDING TOP 10 TIMES AND RECORDS, ARE TRACKED AT USMS.ORG. INSURANCE COVERAGE FOR EVENT HOSTS AND VOLUNTEERS IS PROVIDED, AS WELL AS MARKETING AND PRODUCT SUPPORT, INTERNET BROADCAST OF THE COMPETITIONS, AND AWARDS.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $301,638
Program Service Revenue $4,055,805
Investment Income $190,444
Other Revenue $121,748
TOTAL REVENUE $4,669,635

Expense Breakdown

Grants Paid $31,275
Salaries & Benefits $2,117,724
Fundraising Expenses $0
Program Expenses $3,784,466
Other Expenses $2,743,456
TOTAL EXPENSES $4,892,455

Year-over-Year Comparison

2024 2023 Change
Revenue $4,669,635 $4,172,253 +0.1%
Expenses $4,892,455 $4,559,637 +0.1%
Net Income $-222,820 $-387,384 -0.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
16
Independent Members
16
Employees
16
Volunteers
357

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
10
$491,905
Total Directors
17
$0
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LOWRY DAWSON HUGHES IV CEO 40.00
Officer
$297,664 $34,732 $332,396
GARY KEEHNER CONTROLLER 40.00
Highest
$147,588 $16,944 $164,532
KYLE B DEERY CMO 40.00
Officer
$138,867 $20,642 $159,509
WILLIAM EDWARD BRENNER JR SR. DIRECTOR 40.00
Highest
$128,052 $19,894 $147,946
BRIAN ROBBINS HEAD OF GROWN UP SWIMMING 40.00
Highest
$120,000 $9,676 $129,676
JESSICA REILLY SR. DIRECTOR 40.00
Highest
$119,788 $15,675 $135,463
JONATHAN DEWITT ECKERT SR. DIRECTOR 40.00
Highest
$117,185 $35,670 $152,855
SUSAN EHRINGER AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
SUE NUTTY AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
PAIGE BUEHLER AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
KRIS WINGENROTH AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
KATIE KENYON LEGAL COUNSEL 6.00
Director
$0 $0 $0
JOHN KING AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
JEFF COMMINGS AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
CHARLES COCKRELL AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
BRITTA O'LEARY AT LARGE DIRECTOR 5.00
Director
$0 $0 $0
ROBIN SMITH VP OF PROGRAMS 6.00
Officer Director
$0 $0 $0
PETER GUADAGNI IMMEDIATE PAST PRESIDENT 5.00
Officer Director
$0 $0 $0
KENNY BRISBIN VP COMMUNITY SRVCS 6.00
Officer Director
$0 $0 $0
JULIE DUSSLIERE VP OF ADMINISTRATION 6.00
Officer Director
$0 $0 $0
JILL GELLATLY TREASURER 10.00
Officer Director
$0 $0 $0
ED COATES PRESIDENT 12.00
Officer Director
$0 $0 $0
CRYSTIE MCGRAIL VP LOCAL OPERATIONS 6.00
Officer Director
$0 $0 $0
CARRIE STOLAR SECRETARY 10.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $4,669,635 $4,892,455 $7,275,189 $-222,820
2023 $4,172,253 $4,559,637 $6,796,706 $-387,384
2022 $3,618,935 $4,044,026 $6,565,063 $-425,091
2021 $3,454,621 $3,395,144 $7,327,632 $59,477
2020 $3,465,559 $3,147,092 $6,232,805 $318,467
2019 $4,185,305 $4,143,222 $6,220,954 $42,083
2018 $4,153,052 $3,890,499 $5,522,122 $262,553
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