GREENBRIER COUNTY CONVENTION AND V… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1983

Legal Domicile

Principal Officer

KARA DENSE

Phone

3046451000

Tax Period

2023-07-01 to 2024-06-30

GREENBRIER COUNTY CONVENTION AND VISITORS BUREAU, founded in 1983, is a community nonprofit that reported $1.3M in total revenue in fiscal year 2023.

Mission

Area Tourism Promotion

Program Service Accomplishments

Program 1

Expenses: $881,751 Revenue: $917,794

Advertise the local area as a tourism destination in WV PA VA MD OH and Washington DC markets. This includes ads in magazines, newspapers, and online marketing.

Program 2

Expenses: $248,699 Revenue: $305,931

Operation and maintenance of visitors center to assist visitors, mailings and other dissemination of information in response to mail and other requests.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,223,725

Investment Income $24,799

Other Revenue $26,803

TOTAL REVENUE $1,275,327

Expense Breakdown

Grants Paid $0

Salaries & Benefits $488,986

Fundraising Expenses $0

Program Expenses $1,130,450

Other Expenses $847,730

TOTAL EXPENSES $1,336,716

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,275,327	$1,332,021	0.0%
Expenses	$1,336,716	$1,257,170	+0.1%
Net Income	$-61,389	$74,851	-1.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

$101,358

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Kara Dense	Executive Director	40.00	Key Emp	$101,358	$0	$101,358
Sharon Rowe	Past President	2.0	Director	$0	$0	$0
Beverly White	Director	2.00	Director	$0	$0	$0
Tammy Shifflett-Tincher	Director	2.00	Director	$0	$0	$0
Fawn Valentine	Director	2.00	Director	$0	$0	$0
Barbara Phillips	Director	2.00	Director	$0	$0	$0
Cindi Napier	Director	2.00	Director	$0	$0	$0
Adam Long	Director	2.00	Director	$0	$0	$0
Jill McIntyre	Director	2.0	Director	$0	$0	$0
David Dillon	Director	2	Director	$0	$0	$0
Paula Thomas	Director	2	Director	$0	$0	$0
Melodie Pester	Director	2.00	Director	$0	$0	$0
Martha Levisay	Director	2.00	Director	$0	$0	$0
Clay Elkins	Director	2.00	Director	$0	$0	$0
Ruthana Beezley	Director	2.00	Director	$0	$0	$0
Kelly Collins	Director	2.0	Director	$0	$0	$0
Cathy Rennard	Director	2.00	Director	$0	$0	$0
Mike Kidd	President	10.00	Officer	$0	$0	$0
Mike Dotson	Vice President	10.0	Officer	$0	$0	$0
Margaret Hambrick	Secretary	5.00	Officer	$0	$0	$0
Brad Tuckwiller	Treasurer	5.0	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$1,275,327	$1,336,716	$2,631,204	$-61,389
2023	$1,332,021	$1,257,170	$2,747,305	$74,851
2022	$1,376,093	$1,119,327	$2,765,606	$256,766
2021	$1,026,914	$1,010,645	$2,658,996	$16,269

GREENBRIER COUNTY CONVENTION AND VISITORS BUREAU