HOCKING HILLS TOURISM ASSOCATION (EIN 311383745) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Principal Officer

KAREN RAYMORE

Phone

7403852750

Tax Period

2023-01-01 to 2023-12-31

HOCKING HILLS TOURISM ASSOCATION, founded in 1988, is a community nonprofit that reported $2.7M in total revenue in fiscal year 2023. Revenue grew 17% year-over-year, indicating healthy expansion. The organization ran a surplus of $480K, a strong 18% operating margin.

Mission

THE MISSION OF THE HOCKING HILLS TOURISM ASSOCIATION IS TO PROMOTE THE GROWTH OF RESPONSIBLE TOURISM THROUGH MARKETING STRATGIES AND PROGRAMS THAT BALANCE ECONOMIC GROWTH WITH THE NEED TO PRESERVE THE NATURAL AND CULTURAL HERITAGE OF THE HOCKING HILLS REGION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $84,858

Program Service Revenue $0

Investment Income $79,207

Other Revenue $2,560,761

TOTAL REVENUE $2,724,826

Expense Breakdown

Grants Paid $163,608

Salaries & Benefits $656,974

Fundraising Expenses $0

Other Expenses $1,424,030

TOTAL EXPENSES $2,244,612

Year-over-Year Comparison

	2023	2022	Change
Revenue	$2,724,826	$2,322,550	+0.2%
Expenses	$2,244,612	$1,707,146	+0.3%
Net Income	$480,214	$615,404	-0.2%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$109,495

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
VALERIE FOX	PRESIDENT	2.00	Officer	$0	$0	$0
STEVE ROLEY	VICE PRESIDE	1.00	Officer	$0	$0	$0
ERIC HOFFMAN	IMMEDIATE PA	1.00	Officer	$0	$0	$0
JOYCE GERSTNER	TREASURER	1.00	Officer	$0	$0	$0
BOBBI BISHOP	SECRETARY	1.00	Officer	$0	$0	$0
DAVID BRIMNER	TRUSTEE	1.00	Director	$0	$0	$0
MARTY BROWN	TRUSTEE	1.00	Director	$0	$0	$0
DREW DAVIDSON	TRUSTEE	1.00	Director	$0	$0	$0
ROBERT FREDA	TRUSTEE	1.00	Director	$0	$0	$0
NICOLE MCCABE	TRUSTEE	1.00	Director	$0	$0	$0
TIM PEACOCK	TRUSTEE	1.00	Director	$0	$0	$0
ROGER SHAW	TRUSTEE	1.00	Director	$0	$0	$0
CASSIE DAVIS	TRUSTEE	1.00	Director	$0	$0	$0
KEITH MONDAL	TRUSTEE	1.00	Director	$0	$0	$0
TODD TUCKER	TRUSTEE	1.00	Director	$0	$0	$0
KAREN RAYMORE	EXECUTIVE DI	40.00	Officer	$109,495	$0	$109,495

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$2,724,826	$2,244,612	$3,543,063	$480,214
2022	$2,322,550	$1,707,146	$3,058,567	$615,404
2021	$2,369,672	$1,457,858	$2,441,445	$911,814
2020	$1,602,964	$1,175,910	$1,528,416	$427,054

HOCKING HILLS TOURISM ASSOCATION